{"id":127973,"date":"2025-05-24T12:24:11","date_gmt":"2025-05-24T12:24:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/127973\/"},"modified":"2025-05-24T12:24:11","modified_gmt":"2025-05-24T12:24:11","slug":"meghan-markle-shares-behind-the-scenes-glimpse-into-domestic-life-as-lifestyle-brand-as-ever-accused-of-ghosting-customers","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/127973\/","title":{"rendered":"Meghan Markle shares behind-the-scenes glimpse into domestic life – as lifestyle brand As Ever accused of ‘ghosting’ customers"},"content":{"rendered":"

Meghan Markle has shared another behind-the-scenes glimpse into her life in California<\/a> – as her lifestyle brand is accused of ‘ghosting’ customers after its launch.<\/p>\n

The Duchess of Sussex, 43, shared the sweet kitchen snapshot to her official As Ever Instagram page ahead of Memorial Day weekend in the United States.<\/p>\n

In the photograph, Meghan wears a spotless apron as she appears to bake inside a lavish kitchen, her hair pulled back and a natural smile on her face.\u00a0<\/p>\n

Products from the As Ever line – the ‘raspberry spread’ – can be seen on the side.\u00a0<\/p>\n

The image is captioned: ‘Stir, sip, repeat \u2014 savouring moments slow and sweet this holiday weekend.’<\/p>\n

But this look into Meghan’s life comes as the Duchess was criticised for a ‘lack of planning’ because her sold-out products still haven’t been restocked after months.<\/p>\n

The Duchess of Sussex<\/a> released her ‘As Ever’ line, first teased more than a year ago under a different name, on April 2 with the limited pieces hitting her online site at eye-watering prices.\u00a0<\/p>\n

The eight products on sale included a wildflower honey with honeycomb, priced at $28 (\u00a321.60), and some flower sprinkles at $15 (\u00a311.60).\u00a0<\/p>\n

\"Meghan <\/p>\n

Meghan Markle has shared another behind-the-scenes glimpse into her life in California – as her lifestyle brand is accused of ‘ghosting’ customers after its launch<\/p>\n

Meanwhile, a jar of raspberry jam set punters back $14 (\u00a310.80), while the abundance of other goods on sale included shortbread and crepe mixes, both being sold for $14, alongside various herbal tea mixes for $12 (\u00a39.30 each).\u00a0<\/p>\n

Fans snapped up the products within minutes \u2013 the range sold out in just half an hour.<\/p>\n

But now, nearly two months later, keen shoppers who had initially hoped to get their hands on the exclusive product range have been left bitterly disappointed.<\/p>\n

All of the sold-out stock is still unavailable to purchase online.\u00a0<\/p>\n

At the time of the opening day, critics had begun to question the success of the 43-year-old’s latest business venture.\u00a0It was claimed the items had been made available in small quantities and then quickly marked as sold out in order to generate interest.\u00a0\u00a0<\/p>\n

\"Nearly <\/p>\n

Nearly two months later, keen shoppers who had initially hoped to get their hands on the exclusive product range have been left bitterly disappointed, with the sold-out stock still unavailable to purchase online<\/p>\n

\"Pictured: <\/p>\n

Pictured: Some of the sold-out products within the As Ever collection.\u00a0Exclusive products on sale included a wildflower honey with honeycomb, priced at an eye-watering $28 (\u00a321.60), and some flower sprinkles at $15 (\u00a311.60)<\/p>\n

\"At <\/p>\n

At the time of the sell-out opening day, some had began to cast an element of doubt on the success of the 43-year-old’s latest business venture. Richard Eden, the Daily Mail’s Diary Editor, described the launch as ‘one of the oldest marketing tricks in the book’ (Pictured: A Herbal Lemon Ginger Tea on sale as part of the launch)<\/p>\n

\"Hitting <\/p>\n

Hitting the market at the start of April, fans snapped up the products within minutes \u2013\u00a0 the range sold out in just half an hour.<\/p>\n

One industry insider told MailOnline: ‘Showing that there is a sell out is very common for new brands to fake demand. There is no warehouse full of jams.’<\/p>\n

But Renae Smith, founder and director of The Atticism, has now criticised Meghan for ‘ghosting’ her fans with what she dubbed a ‘half-baked’ PR move.<\/p>\n

She told the Express<\/a>: ‘It\u2019s not surprising people are mocking it. From a PR and brand-building perspective, the strategy feels a bit half-baked.<\/p>\n

‘The initial drop clearly exceeded expectations; honey selling out in five minutes is impressive, but it also screams lack of planning. Honey is honey. It doesn\u2019t take six months to source more.’<\/p>\n

Ms Smith added that it looks like Meghan ‘launched, sold out, and then ghosted the audience’.\u00a0<\/p>\n

‘That doesn\u2019t build anticipation, it creates the sense that the brand doesn\u2019t know what it wants to be,’ she explained, adding that the 13-month tease period was ‘boring’.<\/p>\n

\"Nearly <\/p>\n

Nearly two months after the Duchess of Sussex’s brand As Ever launched, its sold-out products still have not been restocked<\/p>\n","protected":false},"excerpt":{"rendered":"Meghan Markle has shared another behind-the-scenes glimpse into her life in California – as her lifestyle brand is…\n","protected":false},"author":2,"featured_media":127974,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7708],"tags":[7709,557,92,7721,7719,368,7718,7720,1281,447,7710,519,448,7711,49],"class_list":{"0":"post-127973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-royals","8":"tag-british-royal-family","9":"tag-california","10":"tag-dailymail","11":"tag-duchess-of-sussex","12":"tag-duke-of-sussex","13":"tag-femail","14":"tag-harry","15":"tag-meghan","16":"tag-meghan-markle","17":"tag-prince-harry","18":"tag-royal-families","19":"tag-royal-family","20":"tag-royals","21":"tag-uk-royal-family","22":"tag-united-states"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114562797762073315","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/127973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=127973"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/127973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/127974"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=127973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=127973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=127973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}