F1 has announced a new partnership with food and beverage company PepsiCo, which will see a series of its products incorporated into the sport.<\/p>\n
The deal, which has been struck in F1’s 75th anniversary year, runs until the 2030 season.<\/p>\n
F1 fans will see an increased presence of the products Sting Energy, Gatorade, and Doritos through the years ahead.<\/p>\n
Sting Energy has become the sport’s official energy drink, Gatorade joins as the official partner of the F1 Sprint, while Doritos has a more colourful title as the ‘official savoury snack partner’ of F1.<\/p>\n
\u201cToday is a moment to celebrate the partnership between two iconic and historic global brands,\u201d said F1 CEO Stefano Domenicali.\u00a0<\/p>\n
\u201cA sparkling union that will bring together tradition and innovation, generating excitement, entertainment and unforgettable experiences for our fans and customers around the world.<\/p>\n
\u201cPepsiCo will tap into the unique potential of Formula 1 as a global platform to connect with new audiences and we will benefit from their energy, their extraordinary products and their loyal community.\u00a0<\/p>\n
\u201cWith a long-lasting history of creativity and ability to celebrate the fun and special moments in life, PepsiCo is the ideal partner to share together unique moments along our journey.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"F1 has announced a new partnership with food and beverage company PepsiCo, which will see a series of…\n","protected":false},"author":2,"featured_media":135379,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4103],"tags":[859,4199,1076,1074,1077,1075,997,707,4200,998,1073,1072,1071,79,16,15],"class_list":{"0":"post-135378","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-f1","8":"tag-daniel-ricciardo","9":"tag-f1","10":"tag-f1-calendar","11":"tag-f1-live","12":"tag-f1-results","13":"tag-f1-standings","14":"tag-ferrari","15":"tag-formula-1","16":"tag-formula1","17":"tag-lewis-hamilton","18":"tag-max-verstappen","19":"tag-motorsport","20":"tag-racing","21":"tag-sports","22":"tag-uk","23":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114578703454635138","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/135378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=135378"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/135378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/135379"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=135378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=135378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=135378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}