{"id":136732,"date":"2025-05-27T19:48:13","date_gmt":"2025-05-27T19:48:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/136732\/"},"modified":"2025-05-27T19:48:13","modified_gmt":"2025-05-27T19:48:13","slug":"are-gen-z-ditching-the-pub-for-the-gym","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/136732\/","title":{"rendered":"Are Gen Z ditching the pub for the gym?"},"content":{"rendered":"<p>\t\t\tTuesday 27 May 2025 2:34 pm\n\t\t\t<\/p>\n<p>\t\t\tShare<\/p>\n<ul>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tFacebook\t\t\t\t\t\tShare on Facebook\n\t\t\t\t<\/li>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tX\t\t\t\t\t\tShare on Twitter\n\t\t\t\t<\/li>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tLinkedIn\t\t\t\t\t\tShare on LinkedIn\n\t\t\t\t<\/li>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tWhatsApp\t\t\t\t\t\tShare on WhatsApp\n\t\t\t\t<\/li>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tEmail\t\t\t\t\t\tShare on Email\n\t\t\t\t<\/li>\n<\/ul>\n<p><img width=\"742\" height=\"494\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/the-gym-group-october-2024-image-7.jpg.webp\" class=\"media \" alt=\"\" fetchpriority=\"high\" loading=\"eager\" decoding=\"sync\"  \/>\t\tThe Gym Group\u2019s CEO is the latest guest on Boardroom Uncovered.\t<\/p>\n<p>Gen Z are ditching the pub and instead choosing to socialise with their friends at the gym more, the boss of one of the UK\u2019s largest chains has said.<\/p>\n<p>Will Orr, the chief executive of The Gym Group, said the trend is an \u201cincredible generational opportunity\u201d for his company and one he is hoping to further capitalise on in the coming years.<\/p>\n<p>The CEO, who leads the UK\u2019s only London-listed gym group, made the comments on the latest episode of City AM\u2018s <a href=\"https:\/\/linktr.ee\/boardroomuncovered\" target=\"_blank\" rel=\"noreferrer noopener\">Boardroom Uncovered<\/a> podcast.<\/p>\n<p>In the episode, Orr, who used to run The Times before taking on his current role in 2023, also addresses how The Gym Group is trying to differentiate itself from major rival PureGym.<\/p>\n<p><a href=\"https:\/\/www.londonstockexchange.com\/news-article\/GYM\/the-gym-group-plc-2024-full-year-results\/16936188\" target=\"_blank\" rel=\"noreferrer noopener\">In March<\/a>, The Gym Group <a href=\"https:\/\/www.cityam.com\/the-gym-group-revenue-shoots-up-as-growth-plan-gathers-steam\/\" target=\"_blank\" rel=\"noreferrer noopener\">revealed its revenue<\/a> had increased by 11 per cent to \u00a3226.3m in 2024 while it returned to making a pre-tax profit.<\/p>\n<p>\t\t\t\t\t\t<a href=\"https:\/\/youtube.com\/watch?v=http:\/\/EO3smtHyRCw\" class=\"lty-playbtn\" title=\"Play Video\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\tPlay Video<br \/>\n\t\t\t\t\t\t<\/a><\/p>\n<p>Why Gen Z are choosing the gym<\/p>\n<p>When asked whether Gen Z is helping the gym become the new go-to place to meet up with friends rather than the pub, the CEO said: \u201cI think that\u2019s absolutely, absolutely right.\u201d<\/p>\n<p>He added: \u201cIt really excites me \u2013 when we look at these emerging generations who have a very completely different relationship to the gym than maybe, well, I had and my generation had.<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/free-thinking-will-trumps-gen-z-baby-bonuses-boost-birth-rates\/\" target=\"_blank\" rel=\"noopener\">Free Thinking: Will Trump\u2019s Gen Z baby bonuses boost birth rates?<\/a><\/p>\n<p>\u201cThere\u2019s a few aspects of that \u2013 what we would call fitness IQ. So they have a much more sophisticated understanding of the different aspects of physical health that a gym can give you.<\/p>\n<p>\u201cSo cardio, strength, how to be strong and how to sort of look strong.<\/p>\n<p>\u201cThey know how to get all those benefits in their workout in a rounded way.\u201d<\/p>\n<p>He added: \u201cOur customers tell us that mental health is as big a reason for coming as physical health.<\/p>\n<p>\u201cThe third aspect is, it\u2019s just increasingly part of their identity. How they want to live, how they want to socialise, how they want to express themselves.<\/p>\n<p>\u201cThese younger generations, they\u2019re going to the gym because they want to, not because it\u2019s something they think they sort of should do.<\/p>\n<p>\u201c40 per cent of our customer base is Gen Z. I think we\u2019ve just got this incredible generational opportunity when it comes to gyms. I don\u2019t see that kind of reversing anytime soon.\u201d<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/artotel-london-hoxton-review-an-unlikely-shoreditch-icon\/\" target=\"_blank\" rel=\"noopener\">Art\u2019otel London Hoxton, review: an unlikely Shoreditch icon<\/a><\/p>\n<p>\t\tSimilarly tagged content: <\/p>\n<p>\t\t\tSections\t\t<\/p>\n<p>\t\t\tCategories\t\t<\/p>\n<p>\t\t\tPeople &amp; Organisations\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Tuesday 27 May 2025 2:34 pm Share Facebook Share on Facebook X Share on Twitter LinkedIn Share on&hellip;\n","protected":false},"author":2,"featured_media":136733,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4322],"tags":[1630,105,16,15],"class_list":{"0":"post-136732","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-fitness","9":"tag-health","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114581530513723542","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/136732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=136732"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/136732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/136733"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=136732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=136732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=136732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}