{"id":140371,"date":"2025-05-29T03:25:12","date_gmt":"2025-05-29T03:25:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/140371\/"},"modified":"2025-05-29T03:25:12","modified_gmt":"2025-05-29T03:25:12","slug":"logan-based-ifit-forms-science-council-to-personalize-fitness-with-biometrics-and-brainpower-business","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/140371\/","title":{"rendered":"Logan-based iFIT forms science council to personalize fitness with biometrics and brainpower | Business"},"content":{"rendered":"<p data-start=\"115\" data-end=\"295\">LOGAN &#8211; Fitness technology company iFIT Inc. has formed a new Science Council aimed at embedding cutting-edge scientific research into its personalized fitness offerings.<\/p>\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAQAAAAe\/WZNAAAAEElEQVR42mM8U88ABowYDABAxQPltt5zqAAAAABJRU5ErkJggg==\" alt=\"iFIT science council\" class=\"img-responsive lazyload full blur\" width=\"480\" height=\"480\" data- data-\/><\/p>\n<p>             <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/68373718ad328.image.jpg\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\" height=\"200\" width=\"200\"\/><\/p>\n<p>New advisory council of leading scientists will guide iFIT\u2019s platform, integrating fitness insights and wellness technology for science-backed workouts.<\/p>\n<p data-start=\"297\" data-end=\"642\">The council, made up of experts in fields such as sleep medicine, cognitive performance, women\u2019s health, and longevity, will guide iFIT\u2019s efforts to integrate biometric data and health markers into its interactive training programs. The Logan-based company says this will enhance how workouts adapt in real time to a user\u2019s performance and wellness profile.<\/p>\n<p data-start=\"644\" data-end=\"866\">\u201cHealth and wellness journeys are deeply personal\u2014each of us starts from a different place,\u201d said Kevin Duffy, CEO of iFIT in a release. \u201cThe iFIT Science Council allows us to translate that science into actionable, everyday routines.\u201d<\/p>\n<p data-start=\"868\" data-end=\"899\">The inaugural council includes:<\/p>\n<ul data-start=\"901\" data-end=\"1386\">\n<li data-start=\"901\" data-end=\"1010\">\n<p data-start=\"903\" data-end=\"1010\">Dr. Darshan Shah, longevity and health optimization expert, who also serves as iFIT\u2019s Chief Medical Advisor<\/p>\n<\/li>\n<li data-start=\"1011\" data-end=\"1071\">\n<p data-start=\"1013\" data-end=\"1071\">Mona Sharma, holistic nutritionist and wellness strategist<\/p>\n<\/li>\n<li data-start=\"1072\" data-end=\"1128\">\n<p data-start=\"1074\" data-end=\"1128\">Louisa Nicola, neurophysiologist and performance coach<\/p>\n<\/li>\n<li data-start=\"1129\" data-end=\"1188\">\n<p data-start=\"1131\" data-end=\"1188\">Dr. Michael Breus, clinical psychologist and sleep expert<\/p>\n<\/li>\n<li data-start=\"1189\" data-end=\"1243\">\n<p data-start=\"1191\" data-end=\"1243\">Dr. Duncan French, high-performance sports scientist<\/p>\n<\/li>\n<li data-start=\"1244\" data-end=\"1311\">\n<p data-start=\"1246\" data-end=\"1311\">Dr. Vonda Wright, orthopedic surgeon and women\u2019s health authority<\/p>\n<\/li>\n<li data-start=\"1312\" data-end=\"1386\">\n<p data-start=\"1314\" data-end=\"1386\">Dr. Rangan Chatterjee, functional medicine expert and bestselling author<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1388\" data-end=\"1602\">Dr. Shah emphasized the shift away from \u201cone-size-fits-all\u201d workouts.<\/p>\n<p data-start=\"1388\" data-end=\"1602\">\u201cBy harnessing real biomarker data and the latest scientific research, we can tailor truly science-backed workouts to each individual,\u201d he said in a release.<\/p>\n<p data-start=\"1604\" data-end=\"1759\">iFIT plans to incorporate heart-rate variability, recovery metrics and other biometric signals into its platforms to customize workouts and wellness plans.<\/p>\n<p data-start=\"1761\" data-end=\"2057\">The connected fitness market continues to grow, where companies target users looking for hyper-personalized training solutions. iFIT, headquartered in Logan, offers workouts via brands such as NordicTrack, ProForm, and Freemotion.<\/p>\n","protected":false},"excerpt":{"rendered":"LOGAN &#8211; Fitness technology company iFIT Inc. has formed a new Science Council aimed at embedding cutting-edge scientific&hellip;\n","protected":false},"author":2,"featured_media":140372,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4322],"tags":[60919,60918,1630,105,60911,60912,60917,60913,60920,60914,60921,60916,16,15,60915],"class_list":{"0":"post-140371","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-darshan-shah","9":"tag-duncan-french","10":"tag-fitness","11":"tag-health","12":"tag-ifit","13":"tag-ifit-inc","14":"tag-ifit-science-council","15":"tag-kevin-duffy","16":"tag-louisa-nicola","17":"tag-michael-breus","18":"tag-mona-sharma","19":"tag-rangan-chatterjee","20":"tag-uk","21":"tag-united-kingdom","22":"tag-vonda-wright"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114588989894014883","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/140371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=140371"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/140371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/140372"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=140371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=140371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=140371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}