{"id":140465,"date":"2025-05-29T04:17:42","date_gmt":"2025-05-29T04:17:42","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/140465\/"},"modified":"2025-05-29T04:17:42","modified_gmt":"2025-05-29T04:17:42","slug":"forever-edinburgh-launches-bold-new-campaign-challenging-visitors-to-stay-different-in-the-city","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/140465\/","title":{"rendered":"Forever Edinburgh launches bold new campaign, challenging visitors to \u2018Stay Different\u2019 in the city"},"content":{"rendered":"

Targeting the city\u2019s largest visitor market, domestic overnight travellers, Stay Different is designed to inspire longer, more meaningful stays by highlighting the diversity of experiences waiting to be discovered across Edinburgh\u2019s diverse neighbourhoods. From intimate, Michelin-starred dining at venues such as Lyla, to bustling street vendors at The Pitt and from quiet coastal retreats at Soul Water Sauna Granton, to adrenaline-fuelled adventures at the Alpine Coaster at Hillend, the campaign offers a fresh perspective on the capital beyond its city centre.\u00a0<\/p>\n

Cllr Jane Meagher, leader of the City of Edinburgh Council, said:<\/strong>\u00a0\u201cEdinburgh is a city of multiple layers – rich in history, creativity, nature and innovation. With Stay Different, we\u2019re inviting visitors to uncover more of the city\u2019s story.\u00a0<\/p>\n

\u201cFrom renowned Edinburgh institutions carrying on the city’s legacy as a cultural hub to innovative new businesses reinventing the tourist experience, forest bathing to treetop adventure, or gallery hopping to hands-on creativity, the contrasts are what make our capital so uniquely compelling. Don\u2019t just visit Edinburgh, stay for longer and see new sides to the city and discover what the locals love.\u00a0<\/p>\n

\"'Stay‘Stay Different’ encourages visitors to explore a new side of the city. <\/p>\n

\u201cBy encouraging people to venture beyond the familiar and into our vibrant neighbourhoods, we\u2019re building a more sustainable, year-round future for Edinburgh\u2019s visitor economy, and delivering on the ambitions of our 2030 Edinburgh Tourism Strategy.\u201d\u00a0<\/p>\n

Stay Different inspires visitors to create dynamic itineraries that cater for all tastes and budgets, whether exploring with the family, as a couple or as a solo traveller looking to get more out of their city stay. To help spark inspiration, Forever Edinburgh has created a new city-wide tourism film and dedicated microsite, a hub of inspiration and fresh ideas, which highlight the city\u2019s diverse offerings and encourage visitors to see Edinburgh from a fresh perspective, including their new split-stays concept, offering a dynamic new approach to experiencing the city.\u00a0<\/p>\n

Experiences range from timeless strolls through some of the UK\u2019s most striking exhibitions, steeped in history and grandeur, at The Scottish National Gallery, to fresh and innovative entertainment at new city icons, Port of Leith Distillery with their state-of-the-art experiences to titillate the senses. From losing themselves in a new world at one of the cities vibrant bookstores, such as Tom Hank\u2019s favourite, Typewronger, to discovering the thrill of adventure at Lost Shore, Europe\u2019s largest inland surf resort. Stay Different promises experiences that will inspire visitors to fall in love with Edinburgh in a whole new way.\u00a0<\/p>\n

\"'Stay‘Stay Different’ encourages visitors to explore a new side of the city. <\/p>\n

Food and drink lovers can explore both sides of the city\u2019s hospitality scene, following up a hearty slice at Edinburgh institution Civerinos with a nightcap at Panda & Son\u2019s glamourous hidden speakeasy or chase sweet treat at Dune Bakery in South Queensferry with a refreshing drink at Cold Town\u2019s rooftop bar.\u00a0<\/p>\n

Culture seekers can stroll through the breathtaking installations at Jupiter Artland just outside the city, or take matters into their own hands at a Honey Pot Creative Cafe in South Queensferry. Adventurous spirits can embrace their wild side, reconnecting with nature with\u00a0Creative Roots in Nature\u2019s forest bathing, swinging through the treetops at Dalkeith’s Go Ape or heading to meet the real thing at Edinburgh Zoo.\u00a0<\/p>\n

Running until 2028, Stay Different will feature a rolling programme of story-driven content, seasonal campaigns and collaborative initiatives, beginning with an immersive film showcasing how visitors can embrace the duality of the city.\u00a0<\/p>\n

\"'Stay‘Stay Different’ encourages visitors to explore a new side of the city. <\/p>\n

Forever Edinburgh is helping you Stay Different – plan your trip today and discover a side of the city you’ve never seen before. Whether you’re here for food, art, nature or adventure, find out what makes you stay. View the Stay Different video\u00a0youtu.be\/x1ESLh7MwY4?si=rIX-oBrstzjJb9PF<\/a>\u00a0<\/p>\n

Explore more at:\u00a0edinburgh.org\/staydifferent<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Targeting the city\u2019s largest visitor market, domestic overnight travellers, Stay Different is designed to inspire longer, more meaningful…\n","protected":false},"author":2,"featured_media":140466,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8816],"tags":[748,1102,77,4884,712,183,16,15,4350],"class_list":{"0":"post-140465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-edinburgh","8":"tag-britain","9":"tag-edinburgh","10":"tag-entertainment","11":"tag-great-britain","12":"tag-scotland","13":"tag-travel","14":"tag-uk","15":"tag-united-kingdom","16":"tag-your-world"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114589194409423083","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/140465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=140465"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/140465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/140466"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=140465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=140465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=140465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}