{"id":143826,"date":"2025-05-30T10:11:12","date_gmt":"2025-05-30T10:11:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/143826\/"},"modified":"2025-05-30T10:11:12","modified_gmt":"2025-05-30T10:11:12","slug":"this-morning-bosses-announce-amazing-rule-change-after-decades","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/143826\/","title":{"rendered":"This Morning bosses announce \u2018amazing\u2019 rule change after decades"},"content":{"rendered":"

This Morning<\/a> host Rochelle Humes<\/a> has shared her happiness after ITV<\/a> bosses made a long-standing rule change.<\/p>\n

Former Saturdays singer Humes<\/a> is one of the daytime series\u2019 rotating list of presenters alongside Ben Shephard, Cat Deeley, Dermot O\u2019Leary, Alison Hammond, Sian Welby<\/a> and Craig Doyle.<\/p>\n

Humes has revealed that all the hosts have been following a dress code that has been closely monitored since her first appearance alongside her husband, the JLS star Marvin Humes, in August 2013.<\/p>\n

It turns out that bosses have always instructed This Morning hosts to opt for smartwear, meaning jeans is an item of clothing that has been off the table \u2013 however, all that\u2019s changed, with denim trousers now permitted.<\/p>\n

Humes, 35, wasted no time in utilising the rule change, opting for a pair of River Island jeans in Wednesday\u2019s episode (28 May).<\/p>\n

She announced the news on TikTok, stating: \u201cThere\u2019s a new rule. We didn\u2019t used to be allowed to wear jeans, did we? But we can wear jeans now. This is amazing news for me.\u201d<\/p>\n

The Independent has contacted ITV for comment.<\/p>\n

\"Rochelle<\/p>\n

Rochelle Humes wearing jeans in personal \u2018This Morning\u2019 first (Ken McKay\/ITV\/Shutterstock)<\/p>\n

Humes\u2019 revelation arrives amid a huge shakeup for the channel\u2019s morning schedule.<\/p>\n

Last week, it was revealed that ITV is shortening Lorraine Kelly\u2019s hour-long show Lorraine by half<\/a> and will reallocate those 30 minutes to Good Morning Britain<\/a> instead, as part of a cost-cutting drive<\/a>.<\/p>\n

This Morning will be unaffected by the scheduling changes, remaining in its usual time slot of 10am to 12.30pm.<\/p>\n

A source close to ITV told MailOnline: \u201cWe were very open about the challenges in the industry and so several options were discussed \u2013 the key was ensuring Lorraine was retained and was as comfortable as possible in a changing landscape.<\/p>\n

\u201cHer show is still hugely valued \u2013 the show recently had its highest audience share in four years and still reaches 2.7 million people.\u201d<\/p>\n

\"Lorraine<\/p>\n

Lorraine Kelly has been involved in major ITV shakeup (ITV)<\/p>\n

Earlier this month, part-time This Morning host Sian Welby admitted she was scared she would lose her stint if she told them she was pregnant before she started.<\/p>\n

The mother of one, 38, welcomed her nine-month-old daughter Ruby <\/a>with her fianc\u00e9, Heart Breakfast producer Jake Beckett, last June.<\/p>\n

Welby was 20 weeks pregnant when she started co-hosting This Morning alongside O\u2019Leary and kept her pregnancy a secret because she felt she had \u201csomething to prove\u201d.<\/p>\n

Speaking on Giovanna Fletcher\u2019s<\/a> Happy Mum Happy Baby <\/a>podcast, Welby said: \u201cWhen you first start a job, you think \u2018Nobody knows what I\u2019m actually like, that I\u2019m trustworthy\u2019 and you have to prove yourself.<\/p>\n

\"Sian<\/p>\n

Sian Welby is one of \u2018This Morning\u2019s rotating list of hosts (ITV)<\/p>\n

\u201cI felt like I had proven myself, that I can do this and that. When I got that first This Morning cover with Dermot, I knew I was pregnant but I didn\u2019t tell anyone.\u201d<\/p>\n

She said: \u201cIn the back of my mind, I was thinking \u2018If I tell them I\u2019m pregnant, will this put them off getting me in again?\u2019 And will they think \u2018Oh she\u2019s gonna be off for ages?\u2019\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"This Morning host Rochelle Humes has shared her happiness after ITV bosses made a long-standing rule change. Former…\n","protected":false},"author":2,"featured_media":143827,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3937],"tags":[31268,77,208,23384,62114,62113,40204,11669,817,382,16,15],"class_list":{"0":"post-143826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-dermot-oleary","9":"tag-entertainment","10":"tag-itv","11":"tag-lorraine-kelly","12":"tag-marvin-humes","13":"tag-rochelle-humes","14":"tag-rule-change","15":"tag-sian-welby","16":"tag-this-morning","17":"tag-tv","18":"tag-uk","19":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114596248619711014","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/143826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=143826"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/143826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/143827"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=143826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=143826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=143826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}