{"id":14392,"date":"2025-04-12T18:13:08","date_gmt":"2025-04-12T18:13:08","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/14392\/"},"modified":"2025-04-12T18:13:08","modified_gmt":"2025-04-12T18:13:08","slug":"luxury-market-shifts-and-opportunities","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/14392\/","title":{"rendered":"Luxury Market Shifts and Opportunities"},"content":{"rendered":"<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/BottomLine_EvanClark.jpg\" alt=\"\" data-lazy- data-lazy- height=\"102\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhere there\u2019s a will, there\u2019s a way.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThat\u2019s <a href=\"https:\/\/wwd.com\/business-news\/financial\/capri-holdings-future-after-versace-sale-1237082715\/\" target=\"_blank\" rel=\"noopener\">the message from Prada<\/a> and <a href=\"https:\/\/wwd.com\/tag\/versace-2\/\" id=\"auto-tag_versace-2\" data-tag=\"versace-2\" target=\"_blank\" rel=\"noopener\">Versace<\/a> to fashion\u2019s dealmaking market.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tEven with a partial truce in U.S. President Donald Trump\u2019s trade war with almost everybody, the battle rages on with China \u2014 and both sides have ratcheted tariffs up to levels that promise to cripple trade between the world\u2019s two largest economies.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tGoods from China, which makes 36 percent of the apparel imported to the U.S., are now subject to a new 145 percent tariff at the border, erasing profit margins and threatening much higher prices for consumers.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe two-sided shock, hitting both supply and demand, has investment bankers and would-be buyers stepping way back to see what happens next, a series of strategic adjustments or a global meltdown.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThen the market will re-weigh their dealmaking opportunities as the smoke clears.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut even in a broken acquisition market, some deals will still get done.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWitness <a href=\"https:\/\/wwd.com\/business-news\/fashion-features\/tariffs-impact-fashion-deals-skims-versace-dockers-1237078673\/\" id=\"related_article_link_versace-2\" data-tag=\"versace-2\" target=\"_blank\" rel=\"noopener\">Versace<\/a>.\u00a0\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/wwd.com\/tag\/capri-holdings\/\" id=\"auto-tag_capri-holdings\" data-tag=\"capri-holdings\" target=\"_blank\" rel=\"noopener\">Capri Holdings<\/a> inked a $1.4 billion agreement to sell the Italian luxury brand to <a href=\"https:\/\/wwd.com\/tag\/prada-2\/\" id=\"auto-tag_prada-2\" data-tag=\"prada-2\" target=\"_blank\" rel=\"noopener\">Prada<\/a>, yes. But there was a lot more \u201cneed\u201d than \u201cwant\u201d in the sale.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAs one fashion dealmaker put it, \u201cThey just needed to do something, anything and this was doable.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tJohn Idol, Capri chairman and chief executive officer, bought Versace for $2.1 billion at the end of 2018 and routinely touted the brand\u2019s potential to drive sales of \u201cat least $2 billion\u201d over time. But the top line just barely cracked $1 billion last fiscal year.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tCapri is selling Versace at a roughly $745 million discount on its own acquisition price \u2014 leaving the company deep in the hole as the brand has produced a total of only $323 million in operating income during its six-plus years at the company.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut the deal was done because it has its benefits for both Capri and <a href=\"https:\/\/wwd.com\/business-news\/mergers-acquisitions\/prada-acquires-versace-1237080622\/\" id=\"related_article_link_prada-2\" data-tag=\"prada-2\" target=\"_blank\" rel=\"noopener\">Prada<\/a>.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSimeon Siegel, an analyst at BMO, said the transaction will allow Capri to pay down some of its $3.1 billion in total debt, flipping the company from one of fashion\u2019s \u201cworst net leverage ratios to one of the best.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cClearly the focus\u00a0\u2014 and questions \u2014 will now turn to whether [Capri\u2019s Michael Kors and Jimmy Choo businesses] can be turned, and we understand the skepticism, but we also believe the cash infusion and inflection from net debt to net cash is not yet being reflected in shares and represents a compelling opportunity,\u201d Siegel said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhile shares of Capri shot up in anticipation of the deal, the stock inched up just 0.1 percent to $14.63 on Friday, leaving the company with market capitalization of just $1.7 billion.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThis is really Plan C for Capri.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPlan A was to take a group of three founder-led luxury brands and drive consistent growth and profit.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPlan B was to <a href=\"https:\/\/wwd.com\/business-news\/business-features\/tapestry-capri-failed-merger-impact-1236760854\/\" target=\"_blank\" rel=\"noopener\">sell the company to Tapestry Inc.<\/a> for $57 a share, but that was blocked by the U.S. government.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNow Plan C seems to be to sell Versace and, if possible, Jimmy Choo and then rework Michael Kors, either as a standalone public brand or away from the glare of Wall Street as a private company.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIt could turn into something of a fire sale.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOliver Chen, an analyst at TD Securities, said the Versace deal implies an enterprise value to sales ratio of 1.57 times on the brand \u2014 well below the luxury average of three-times.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cVersace is an iconic lifestyle brand, yet needs more consistency in terms of price points, channel harmonization, and has untapped potential with respect to accessories and men\u2019s,\u201d Chen said. \u201cPrada will likely need to be patient and need to diagnose, develop and execute a refined plan.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhile there seems to have been some last-minute doubts on the part of Prada and some negotiating on price, it was a deal that ultimately made enough sense to sign on the dotted line.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAnd that could be because Versace can help Prada on a few different fronts.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe deal brings not just another well-known Italian brand to the group, but a network of 227 stores, some of which could be repurposed to expand Prada\u2019s hot Miu Miu business.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/Versace-soho.jpg\" alt=\"Versace's store in SoHo.\" data-lazy- data-lazy- height=\"668\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tVersace in SoHo.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Versace<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cPrada took the risk because they want to <a href=\"https:\/\/wwd.com\/business-news\/mergers-acquisitions\/prada-group-outlines-versace-deal-1237082034\/\" target=\"_blank\" rel=\"noopener\">solidify their presence <\/a>as the luxury giant in Italy,\u201d said attorney Clara Feldman, chair of the luxury brands practice at Blank Rome, who works on many real estate transactions. \u201cI think it was a great marriage for the two brands.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAnd despite all the upset in financial markets and worries \u2014 even panic in some quarters \u2014 about tariffs, Feldman said the market for high-end real estate is still going strong.\u00a0\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIt\u2019s similar to COVID-19,\u201d she said. \u201cWe have to deal with it. We might have some struggles, but my advice is to grab the market, grab the real estate. Start developing the brand and I think you\u2019ll shine in the end. We\u2019re gonna rebound and everyone wants to be in the hot markets \u2014 California, New York, Texas.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe\u2019re full steam ahead,\u201d Feldman said on Friday. \u201cThe CEOs are like, \u2018We want this deal. We don\u2019t wanna lose the space because there\u2019s five others in line if we don\u2019t take it.\u2019\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFrom that perspective, the timing of the crisis might have been just right for Prada\u2019s acquisition of Versace.\u00a0\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThey got it at a discount, which doesn\u2019t happen in luxury,\u201d Feldman said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Bottom Line is a business analysis column written by Evan Clark, deputy managing editor, who has covered the fashion industry since 2000. It appears periodically.<\/p>\n","protected":false},"excerpt":{"rendered":"Where there\u2019s a will, there\u2019s a way. That\u2019s the message from Prada and Versace to fashion\u2019s dealmaking market.\u00a0&hellip;\n","protected":false},"author":2,"featured_media":14393,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3091],"tags":[51,9977,2441,3886,16,15,9978],"class_list":{"0":"post-14392","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-markets","8":"tag-business","9":"tag-capri-holdings","10":"tag-markets","11":"tag-prada","12":"tag-uk","13":"tag-united-kingdom","14":"tag-versace"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114326353015640791","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/14392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=14392"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/14392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/14393"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=14392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=14392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=14392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}