{"id":146437,"date":"2025-05-31T09:20:25","date_gmt":"2025-05-31T09:20:25","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/146437\/"},"modified":"2025-05-31T09:20:25","modified_gmt":"2025-05-31T09:20:25","slug":"up-and-coming-seaside-destination-unveils-15m-facelift-for-holiday-park","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/146437\/","title":{"rendered":"Up-and-coming seaside ‘destination’ unveils \u00a315m facelift for holiday park"},"content":{"rendered":"

A takeover has led to big changes at the resort\"BigBlue skies over Brean beach(Image: Western Morning News)<\/p>\n

Brean\u2019s skyline may still be dominated by its long stretch of sandy beach and the familiar profile of family caravans, but behind the scenes of this Somerset resort, a quiet revolution is underway\u2014led by a man with a clear mission and decades of industry wisdom backing him.<\/p>\n

Andrew Sheerin, marketing director of Unity Beach, is helping steer one of the most ambitious holiday park transformations in the UK. Backed by a \u00a315 million investment from Unity Holidays, the former Holiday Resort Unity is being reimagined for a new era\u2014without losing sight of what made it beloved in the first place.<\/p>\n

Unity Beach hosted its full reopening on May 24, unveiling a multi-million-pound investment designed for the whole family to enjoy. But the story of Unity Beach begins with heritage.<\/p>\n

For years, the House family nurtured the park, turning it into a local favourite. Unity Holidays, a group fronted by industry veterans Mark Seaton and Dermot King, acquired the site with the goal of revitalising the great British seaside holiday.<\/p>\n

\u201cMark\u2019s dad was one of the original founders of Haven,\u201d Andrew explains. \u201cThey wanted to create their own legacy\u2014something that builds on the brilliance of parks like this, and takes them to their full potential.\u201d<\/p>\n

This wasn\u2019t a hasty acquisition. Relationships between the Unity Holidays leadership and the House family go back more than half a decade. \u201cIt\u2019s been years in the planning,\u201d Andrew notes. \u201cWhat we\u2019re doing now is the result of careful thinking and a genuine respect for the history of this park.\u201d<\/p>\n

The decision to rename the site \u2018Unity Beach\u2019 reflects a sharpened identity. \u201cIt\u2019s not about change for the sake of it,\u201d Andrew says. \u201cIt\u2019s about refining what was already strong and shaping it to meet the expectations of today\u2019s families\u2014while still delivering those unforgettable seaside memories.\u201d<\/p>\n

Unity Beach in Brean, Somerset<\/p>\n

Unity Beach\u2019s transformation centres around the guest experience\u2014something Andrew calls the park\u2019s \u201ctrue currency.\u201d Food, entertainment, and family-friendly environments are no longer add-ons; they\u2019re core components of what Unity Beach now offers.<\/p>\n

At the heart of the \u00a315 million investment is a new entertainment complex built on the site of the Old Tavern. While the building\u2019s footprint remains the same, everything inside has been torn down and rebuilt.<\/p>\n

The space now houses four new venues, each purpose-built. At one end is the Pavilion Theatre, where guests enjoy cutting-edge performances powered by immersive digital backdrops. \u201cThis isn\u2019t tired old cabaret,\u201d Andrew states. \u201cWe\u2019re bringing in state-of-the-art entertainment you\u2019d expect on cruise ships or high-end resorts.\u201d<\/p>\n

Next door is The Wonky Donkey\u2014a playful nod to seaside heritage, reimagined with fresh pizza ovens and family dining options. Then there\u2019s a brand-new arcade fitted with the latest machines, and a modern sports bar serving up casual food alongside interactive pool tables, digital darts, and shuffleboard.<\/p>\n

\u201cWhat we\u2019re doing is giving people choice,\u201d Andrew explains. \u201cYou don\u2019t have to sit down for a formal meal\u2014you can eat, play, and relax at your own pace. It\u2019s the kind of flexibility that families really value.\u201d<\/p>\n

Unity Beach in Brean, Somerset’Competitive prices’<\/p>\n

Crucially, these upgrades haven\u2019t come with a price hike. \u201cWe\u2019ve made significant investments, but we haven\u2019t passed that cost on to our customers. The price of a pint is still competitive, and that\u2019s intentional. You can\u2019t invest in quality and then price people out of the experience.\u201d<\/p>\n

While holidaymakers are a vital part of Unity Beach\u2019s ecosystem, it\u2019s the community of caravan owners who sit at the heart of the park\u2019s strategy. Unity Holidays has taken a bold step in reshaping how ownership works\u2014and it\u2019s already winning over long-time residents.<\/p>\n

One standout example is how Unity Beach rents out owners\u2019 caravans first before its own. \u201cNo one else does that,\u201d Andrew says. \u201cMost parks use owners as back-up. We flipped that model on its head. When you look after the owners, they look after you.\u201d<\/p>\n

This isn\u2019t just a logistical tweak\u2014it\u2019s a statement of values. Unity Beach has also opened an exclusive owner\u2019s lounge with newspapers and free coffee, creating a relaxed space for owners to unwind.<\/p>\n

The park has added 40 brand new caravans to its fleet, all of them modern and thoughtfully appointed. \u201cPeople tell us they love that \u2018new caravan smell,\u2019\u201d Andrew says. \u201cIt\u2019s those little details that elevate the experience.\u201d<\/p>\n

There\u2019s also a focus on affordability. \u201cPost-Brexit, everything\u2019s more expensive. We\u2019re trying to ensure ownership remains accessible. It\u2019s not about generating massive profits\u2014it\u2019s about helping families offset costs and enjoy their time here without financial stress.\u201d<\/p>\n

Unity Beach in Brean, Somerset<\/p>\n

Entertainment is central to the park\u2019s offering, and the approach is also people-first. Andrew shares one story in particular that stayed with him: a mother who wrote in to thank the entertainment team after her two shy children ended up performing on stage by the end of the night.<\/p>\n

\u201cThat\u2019s the goal,\u201d he says. \u201cTo help kids come out of their shells, to make memories they\u2019ll carry forever.\u201d<\/p>\n

The team has shifted away from formulaic shows and towards experiences that engage people with where they are. \u201cWe\u2019ve moved into things like street theatre and pop-up performances. Entertainment comes to you now\u2014it\u2019s more spontaneous, more exciting.\u201d<\/p>\n

From immersive pantomimes with digital backdrops to casual musical moments scattered throughout the park, the emphasis is on energy and atmosphere, rather than rigid schedules.<\/p>\n

Even the resort\u2019s layout reflects this. Inspired by traditional seaside piers, Unity Beach is designed like a thoroughfare\u2014lined with venues, games, and entertainment zones, all free from traffic. \u201cIt\u2019s a safe, self-contained space where families can let their kids roam and discover,\u201d Andrew explains. \u201cIt\u2019s a modern version of that classic pier experience.\u201d<\/p>\n

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What makes Unity Beach different isn\u2019t just what\u2019s inside the gates. It\u2019s how it connects with the broader Brean and Somerset community. Instead of operating in a silo, Unity Beach has embraced collaboration.<\/p>\n

Andrew joined the ‘Brean Scene’ group of local park leaders soon after taking the reins. His goal is to foster a sense of shared success across the region. \u201cUnity Beach pulls in more people than any other park here,\u201d he says, \u201cbut that only works if the whole community thrives. We want to raise all the ships\u2014not just our own.\u201d<\/p>\n

‘Making Brean a destination’<\/p>\n

Local schools use the swimming pools. Guests from other holiday parks dine in Unity\u2019s restaurants. There\u2019s even a shared marketing effort between Unity Beach and neighbouring parks, creating a mutually supportive network.<\/p>\n

\u201cIt\u2019s not just about keeping people inside our park,\u201d Andrew adds. \u201cIt\u2019s about making Brean a destination. The more we do together, the stronger the local economy becomes.\u201d<\/p>\n

While the headlines focus on this year\u2019s \u00a315 million investment, the transformation of Unity Beach is far from over. The development roadmap stretches well into the future, though Andrew remains tight-lipped about the specifics.<\/p>\n

\u201cI can\u2019t say too much yet,\u201d he teases, \u201cbut expect more of the same. More improvements. More innovation. Always with the guest experience in mind.\u201d<\/p>\n

This long-term approach is grounded in a simple philosophy: don\u2019t rely on gimmicks. Instead, build loyalty through consistency, quality, and trust.<\/p>\n

\u201cWe\u2019re not interested in flashy fixes,\u201d Andrew says. \u201cThe best brands in the world succeed because they keep improving the small things. That\u2019s what we\u2019re doing\u2014step by step, detail by detail.\u201d<\/p>\n

Unity Beach in Brean, Somerset<\/p>\n

Perhaps the biggest challenge Unity Beach faces isn\u2019t about bricks, mortar, or even technology. It\u2019s perception.<\/p>\n

\u201cFor some people, Unity still means what it did ten years ago,\u201d Andrew admits. \u201cAnd that\u2019s fine\u2014it takes time to change that image. But when people visit now, they see it. They feel the energy. They become our advocates.\u201d<\/p>\n

Word of mouth is already working in their favour. Social media, once a battleground of scepticism, is now full of positive stories from returning guests and loyal owners. \u201cWhen your customers are doing the talking for you, that\u2019s when you know it\u2019s working.\u201d<\/p>\n

So, for those thinking about visiting Unity Beach for the first time\u2014or returning after a long absence\u2014Andrew has one message: \u201cTake a look for yourself. Watch the videos, browse the site. Then come and experience it. We think you\u2019ll want to come back.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A takeover has led to big changes at the resortBlue skies over Brean beach(Image: Western Morning News) Brean\u2019s…\n","protected":false},"author":2,"featured_media":146438,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8818],"tags":[381,748,393,4884,15125,16,15],"class_list":{"0":"post-146437","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bristol","8":"tag-bristol","9":"tag-britain","10":"tag-england","11":"tag-great-britain","12":"tag-things-to-do-in-bristol","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114601710401955982","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/146437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=146437"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/146437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/146438"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=146437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=146437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=146437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}