{"id":147695,"date":"2025-05-31T20:40:09","date_gmt":"2025-05-31T20:40:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/147695\/"},"modified":"2025-05-31T20:40:09","modified_gmt":"2025-05-31T20:40:09","slug":"fears-deepfake-advertisements-for-medicines-putting-people-at-risk","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/147695\/","title":{"rendered":"Fears deepfake advertisements for medicines putting people at risk"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/4ND8Z07_124623331_m_jpg\" width=\"1050\" height=\"700\" alt=\"Hands of a woman making a payment online.\"\/><\/p>\n<p class=\"photo-captioned__information\">\nPeople are being warned not to fall for misinformation or sales pitches from online scammers purporting to offer advice from doctors about diabetes medicines.<br \/>\nPhoto: 123rf\n<\/p>\n<ul>\n<li><b>New Zealand doctors have been targeted by scammers pretending to sell treatments for Type 2 diabetes<\/b><\/li>\n<li><b>People with Type 2 diabetes have fallen for the scam, buying fake medicines<\/b><\/li>\n<li><b>Doctors say patients should be cautious and should not stop or change medication based on social media advice &#8211; even if it looks like it is from a New Zealand doctor in a photo or video<\/b><\/li>\n<\/ul>\n<p>People with Type 2 diabetes have been warned to be cautious about buying medicine online, after several ads featuring New Zealand doctors selling treatments for the disease were found to be fake.<\/p>\n<p>The New Zealand Society for the Study of Diabetes said the deepfake videos were created using artificial intelligence with real footage, to make it look like a genuine doctor was speaking, when they were not.<\/p>\n<p>President Dr Jo McClintock said she knew of at least three doctors whose image and names had been used by the scammers &#8211; one in November and two in the last two months &#8211; and several patients were thought to have bought the scam supplements.<\/p>\n<p>&#8220;That&#8217;s not to say there aren&#8217;t more [doctors targeted]. It&#8217;s only through people living with diabetes who have reached out, that we&#8217;ve been made aware of these social media posts.&#8221;<\/p>\n<p>People should check in with their GP or health professional teams if they were getting messages about medicines that seemed too good to be true, she said.<\/p>\n<p>The ads were also &#8220;very clever&#8221;, she added.<\/p>\n<p>&#8220;There are international examples as well, where they&#8217;re saying they&#8217;re ground-breaking treatments that will cure your diabetes and you don&#8217;t need to take your medications anymore.&#8221;<\/p>\n<p>One of the biggest worries was the misinformation being spread, she added.<\/p>\n<p>&#8220;People are are at risk taking unapproved treatments, potentially unsafe supplements and stopping their current prescribed medications.&#8221;<\/p>\n<p>McClintock said anyone who had paid for a product after seeing one of the ads should report it to police.<\/p>\n<p>Medical advice on social media &#8211; staying safe<\/p>\n<ul>\n<li>Do not stop or change your medication based on social media advice &#8211; even if it looks like it is from a New Zealand doctor in a photo or video<\/li>\n<li>Deepfake videos often make big claims, such as a new &#8220;ground-breaking&#8221; treatment that &#8220;works for everyone.&#8221; These are not trustworthy. Check with your doctor or healthcare provider before buying a diabetes or weight loss treatment online<\/li>\n<li>Type 2 diabetes is different for each person. Treatment should always be personalised, taking into account other health conditions and medications<\/li>\n<\/ul>\n<p>Get reliable information from trusted sources, like <a href=\"https:\/\/www.healthify.nz\" target=\"_blank\" rel=\"noopener\">Healthify<\/a> or <a href=\"https:\/\/www.diabetes.org.nz\" target=\"_blank\" rel=\"noopener\">Diabetes New Zealand<\/a>.<\/p>\n<p>If you&#8217;re unsure about an advert you&#8217;ve seen online, check with the trusted sources above. If you are thinking about changing your medication, check with your doctor or diabetes nurse first.<\/p>\n<p>If you have paid for a product after seeing one of these ads, you can report it to the NZ Police by calling 105, or on <a href=\"https:\/\/www.police.govt.nz\/use-105\/fraud-scam-cyber\" target=\"_blank\" rel=\"noopener\">the police website&#8217;s fraud and cybercrime page<\/a>.<\/p>\n<p><a href=\"https:\/\/radionz.us6.list-manage.com\/subscribe?u=211a938dcf3e634ba2427dde9&amp;id=b3d362e693\" target=\"_blank\" rel=\"noopener\">Sign up for Ng\u0101 Pitopito K\u014drero, a daily newsletter<\/a> <b>curated by our editors and delivered straight to your inbox every weekday.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"People are being warned not to fall for misinformation or sales pitches from online scammers purporting to offer&hellip;\n","protected":false},"author":2,"featured_media":147696,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4315],"tags":[1816,9409,105,4326,12,196,10975,10973,10974,16,15],"class_list":{"0":"post-147695","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-medication","8":"tag-audio","9":"tag-current-affairs","10":"tag-health","11":"tag-medication","12":"tag-news","13":"tag-podcasts","14":"tag-public-radio","15":"tag-radio-new-zealand","16":"tag-rnz","17":"tag-uk","18":"tag-united-kingdom"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/147695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=147695"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/147695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/147696"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=147695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=147695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=147695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}