{"id":15344,"date":"2025-04-13T02:27:26","date_gmt":"2025-04-13T02:27:26","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/15344\/"},"modified":"2025-04-13T02:27:26","modified_gmt":"2025-04-13T02:27:26","slug":"oma-stacks-louis-vuitton-trunks-at-expo-2025-osakas-france-pavilion","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/15344\/","title":{"rendered":"OMA stacks louis vuitton trunks at expo 2025 osaka&#8217;s france pavilion"},"content":{"rendered":"<p>A Library of Craft in Stacked louis vuitton Trunks<\/p>\n<p>\u00a0<\/p>\n<p>For the <a href=\"https:\/\/www.designboom.com\/tag\/architecture-in-france\/\" target=\"_blank\" rel=\"noopener\"><strong>France<\/strong><\/a> Pavilion at <a href=\"https:\/\/www.designboom.com\/tag\/expo-2025-osaka\/\" target=\"_blank\" rel=\"noopener\"><strong>Expo 2025 Osaka<\/strong><\/a>, <a href=\"https:\/\/www.designboom.com\/tag\/louis-vuitton\/\" target=\"_blank\" rel=\"noopener\"><strong>Louis Vuitton<\/strong><\/a>, and <a href=\"https:\/\/www.designboom.com\/tag\/oma-rem-koolhaas\/\" target=\"_blank\" rel=\"noopener\"><strong>OMA \/ Shohei Shigematsu<\/strong><\/a> reveal a dual installation that transcends exhibition, architecture, and immersive storytelling. Housed within the French Pavilion\u2019s overarching theme, \u2018A Hymn to Love,\u2019 the collaboration carves out two distinct experiences \u2014 one rooted in heritage and the other propelled by imagination \u2014 inviting visitors to explore the enduring tension between tradition and transformation.<\/p>\n<p>\u00a0<\/p>\n<p>The first of the <a href=\"https:\/\/www.designboom.com\/tag\/temporary-pavilions\/\" target=\"_blank\" rel=\"noopener\"><strong>pavilion<\/strong><\/a>\u2018s two interconnected spaces presents a towering archive of savoir-faire. Stacked from floor to ceiling, eighty-four open wardrobe trunks define the room\u2019s architecture, creating a glowing chamber that both stores and displays the brand\u2019s 160-year legacy of craft. Each trunk is fitted with bespoke compartments showcasing videos of craftspeople at work, transforming this \u2018library\u2019 into a living museum of technique. Warmly backlit like a lantern, the installation transitions from bright openness to subdued mystery, reinforcing the symbolic arc from past to present.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1126841 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"OMA stacks iconic louis vuitton trunks to form glowing france pavilion at expo 2025 osaka\" width=\"818\" height=\"545\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/OMA-louis-vuitton-expo-2025-osaka-designboom-01.jpg\"  data- loading=\"lazy\"\/><br \/>photography by <a href=\"https:\/\/www.marcocappelletti.com\/\" target=\"_blank\" rel=\"noopener\">Marco Cappelletti<\/a>, courtesy Louis Vuitton<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>the Rotating \u2018Theater of the Future\u2019 at expo 2025 osaka<\/p>\n<p>\u00a0<\/p>\n<p>In the second room of <a href=\"https:\/\/www.expo2025.or.jp\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>Expo 2025 Osaka<\/strong><\/a>\u2018s France Pavilion, Louis Vuitton and the <a href=\"https:\/\/www.oma.com\/\" target=\"_blank\" rel=\"noopener\"><strong>architects<\/strong><\/a> at OMA shift gears with a performative sphere \u2014 a monumental 6.6-meter globe composed entirely of the <a href=\"https:\/\/us.louisvuitton.com\/eng-us\/homepage\" target=\"_blank\" rel=\"noopener\"><strong>brand<\/strong><\/a>\u2018s white Courrier Lozine trunks. The globe levitates within a double-height space, rotating and moving vertically in sync with a hypnotic video installation by Daito Manabe. Unlike the introspective first room, this kinetic environment evokes a futuristic theater, enveloping visitors in motion, light, and sound. The sculptural object draws on Expo iconography while reimagining the trunk, Louis Vuitton\u2019s original design module, as a metaphor for exploration and reinvention.<\/p>\n<p>\u00a0<\/p>\n<p>Here, the trunk becomes more than just a container \u2014 it\u2019s a building block. Shigematsu\u2019s concept interlocks opposing spatial narratives: archive and theater, preservation and performance. \u2018We created two contrasting spaces with one module, the trunk,\u2019 the <a href=\"https:\/\/www.instagram.com\/shohei_shigematsu\/?hl=en\" target=\"_blank\" rel=\"noopener\"><strong>architect<\/strong><\/a> explains. \u2018One is built from stacked open trunks, the other a sphere made from trunks. Interlocked, the two juxtapose tradition and transformation.\u2019 The gesture also reflects a deeper cultural resonance between France and Japan, emphasizing shared values of craftsmanship, precision, and innovation.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1126842 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"louis vuitton expo osaka\" width=\"818\" height=\"545\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/OMA-louis-vuitton-expo-2025-osaka-designboom-02.jpg\"  data- loading=\"lazy\"\/><br \/>Louis Vuitton and OMA create a dual installation for the France Pavilion at Expo 2025 Osaka<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1126843 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"OMA stacks iconic louis vuitton trunks to form glowing france pavilion at expo 2025 osaka\" width=\"818\" height=\"545\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/OMA-louis-vuitton-expo-2025-osaka-designboom-03.jpg\"  data- loading=\"lazy\"\/><br \/>the pavilion presents a glowing library of stacked LV trunks filled with artisan stories<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1126844 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"louis vuitton expo osaka\" width=\"818\" height=\"545\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/OMA-louis-vuitton-expo-2025-osaka-designboom-04.jpg\"  data- loading=\"lazy\"\/><br \/>eighty-four trunks are stacked to become immersive display modules<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1126845 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"louis vuitton expo osaka\" width=\"818\" height=\"545\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/OMA-louis-vuitton-expo-2025-osaka-designboom-05.jpg\"  data- loading=\"lazy\"\/><br \/>heritage craft is contrasted with a digital voyage<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"A Library of Craft in Stacked louis vuitton Trunks \u00a0 For the France Pavilion at Expo 2025 Osaka,&hellip;\n","protected":false},"author":2,"featured_media":15345,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5309],"tags":[10486,2000,299,10487,36,4025,10488,10489],"class_list":{"0":"post-15344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-architecture-in-japan","9":"tag-eu","10":"tag-europe","11":"tag-expo-2025-osaka","12":"tag-france","13":"tag-louis-vuitton","14":"tag-oma-rem-koolhaas","15":"tag-temporary-pavilions"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114328295580439432","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/15344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=15344"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/15344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/15345"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=15344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=15344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=15344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}