{"id":159169,"date":"2025-06-05T03:21:08","date_gmt":"2025-06-05T03:21:08","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/159169\/"},"modified":"2025-06-05T03:21:08","modified_gmt":"2025-06-05T03:21:08","slug":"the-wtas-healthcare-model-is-setting-a-new-standard-in-womens-sports","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/159169\/","title":{"rendered":"The WTA\u2019s healthcare model is setting a new standard in women\u2019s sports"},"content":{"rendered":"<p>What does it look like when an entire sport builds its health system\u00a0for\u00a0women,\u00a0by women and\u00a0with\u00a0women\u2019s lives in mind? The WTA may be the closest we\u2019ve seen to that ideal.<\/p>\n<p data-start=\"410\" data-end=\"829\">As <a href=\"https:\/\/www.forbes.com\/sites\/jennnelson\/2025\/05\/30\/the-wta-and-hologic-on-advancing-womens-sports-healthcare\/\" target=\"_blank\" rel=\"noopener\">highlighted in\u00a0this recent Forbes piece<\/a>, the tour has steadily built one of the most comprehensive and forward-thinking health infrastructures in all of sports. At the center of it is a groundbreaking partnership with Hologic, a global women\u2019s health leader, that goes far beyond surface-level sponsorship. Together, they\u2019ve created a care model that treats athletes not just as competitors &#8212; but as women who can inspire the next generation to live healthy lifestyles through greater education\u00a0and preventative care.<\/p>\n<p><strong>Some of the highlights:<\/strong><\/p>\n<ul>\n<li>Annual physicals that include advanced DXA scans to assess bone density and body composition, hormone and fertility education and tailored medical consultations.<\/li>\n<li>On-site services at tournaments that prioritize women\u2019s health needs typically overlooked in elite sports: breast and cervical screenings, mental health counseling.<\/li>\n<li>Year-round mental health access, with traveling specialists and virtual support.<\/li>\n<li>Player-driven policies shaped by athlete feedback, most notably from Serena Williams and Victoria Azarenka.<\/li>\n<li>Community-facing impact, like the Global Women\u2019s Health Fund launched with the Gates Foundation in support of with UNICEF to provide access to prenatal vitamins for women in low- and middle-income countries.<\/li>\n<\/ul>\n<p data-start=\"1648\" data-end=\"2097\">This isn\u2019t just about performance; it\u2019s about prevention, early detection and long-term wellbeing. Canadian doubles player Gaby Dabrowski experienced that firsthand when a routine WTA physical led to an early breast cancer diagnosis.<\/p>\n<p>\u201cIf I had waited or ignored it, my story might have been very different,\u201d she said. Instead, she received expedited care, wraparound support, and is now back competing &#8212; and advocating for other women to get screened.<\/p>\n<p data-start=\"2099\" data-end=\"2303\">Jessica Pegula described the experience of a WTA health visit as \u201clike going to a world-class women\u2019s clinic that\u2019s built into your career.\u201d<\/p>\n<p data-start=\"2099\" data-end=\"2303\">It\u2019s that level of care &#8212; and intention &#8212; that sets the tour apart.<\/p>\n<p data-start=\"2305\" data-end=\"2557\">As Kathleen Stroia, the WTA\u2019s longtime head of performance health, puts it: \u201cWe\u2019re no longer adapting systems built for men. We\u2019re leading with research, building with purpose, and showing what\u2019s possible when women\u2019s sports invests in women\u2019s health.\u201d<\/p>\n<p data-start=\"2559\" data-end=\"2717\">The WTA\u2019s model doesn\u2019t just support today\u2019s athletes. It offers a roadmap for what women\u2019s sports can be when health is treated as foundational, not optional.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"What does it look like when an entire sport builds its health system\u00a0for\u00a0women,\u00a0by women and\u00a0with\u00a0women\u2019s lives in mind?&hellip;\n","protected":false},"author":2,"featured_media":159170,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4316],"tags":[105,4348,661,16,15],"class_list":{"0":"post-159169","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-healthcare","8":"tag-health","9":"tag-healthcare","10":"tag-text","11":"tag-uk","12":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114628610218067701","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/159169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=159169"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/159169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/159170"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=159169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=159169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=159169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}