{"id":159493,"date":"2025-06-05T06:19:27","date_gmt":"2025-06-05T06:19:27","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/159493\/"},"modified":"2025-06-05T06:19:27","modified_gmt":"2025-06-05T06:19:27","slug":"mindbody-classpass-unveil-playlist-as-new-parent-brand","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/159493\/","title":{"rendered":"Mindbody, ClassPass Unveil \u2018Playlist\u2019 as New Parent Brand\u00a0"},"content":{"rendered":"

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tThe popular fitness and wellness platforms will continue to operate as they do today, but they\u2019ll now do so as part of a unified brand <\/strong><\/p>\n

Mindbody, ClassPass and Booker have a new parent brand \u2013 \u201cPlaylist\u201d \u2013 which will serve as a single, unified brand bringing together the three fitness and wellness software platforms.<\/p>\n

Each platform in the Playlist portfolio will continue to operate as it does today, with no changes to its products or services, the company said.<\/p>\n

The move marks the company\u2019s most significant strategic move since Mindbody, a provider of management software for fitness and wellness businesses, acquired ClassPass, a popular platform for booking discounted fitness classes<\/a>, in 2021, valuing the combined entity at around $3 billion. The new parent brand also includes Booker, a software platform for spas and salons.\u00a0<\/p>\n

\u201cWe\u2019ve evolved into a suite of highly successful businesses, each curated to serve different customers, categories and needs,\u201d said Fritz Lanman, the longtime CEO of Mindbody and ClassPass who will now serve as the CEO of Playlist. \u201cPlaylist represents our ambition to go even further. We\u2019re not just connecting brands; we\u2019re building the infrastructure behind the world\u2019s most meaningful wellness experiences.\u201d\u00a0<\/p>\n

Playlist says it plans to leverage its scale and a shared infrastructure of \u201cAI-powered apps, tools and partnerships<\/a>\u201d to deliver greater value to businesses and consumers that use its platforms.\u00a0<\/p>\n

The company said it chose \u201cPlaylist<\/a>\u201d as its name in a nod to the diversity of its software platforms, which provide tools for businesses and consumers alike across the fitness, wellness and spa\/salon verticals.\u00a0<\/p>\n

\u201cPlaylist creates technology for both businesses and consumers to get people into more meaningful real-life experiences,\u201d Lanman told Athletech News. \u201cFor businesses, we help them run more efficiently and reach more people. For consumers, we empower them to get off their screens and into their cities \u2013 moving, exploring, connecting and playing\u2026helping them build \u2018playlists\u2019 for life.\u201d<\/p>\n

See Also<\/p>\n

\"\"<\/a><\/p>\n

\"newcredit: Playlist<\/p>\n

Last August, Lanman said Mindbody-ClassPass (as it was then known) was planning to go public<\/a> in 12 to 18 months. While the company is unable to share any update on a potential IPO, Lanman is bullish on the future of Playlist, especially amid Americans\u2019 increasing interest in fitness and wellness.\u00a0<\/p>\n

\u201cWe\u2019ve reached a moment in time where fitness, wellness and lifestyle activities are at the forefront of people\u2019s minds: the U.S. wellness economy alone is now worth $2 trillion<\/a>,\u201d he noted. \u201cOver the last 12 months, we\u2019ve seen a 44% increase in ClassPass reservations as of May 2025. People aren\u2019t just interested in wellbeing \u2013 they\u2019re actively choosing it. Playlist is our promise to help people live, move and feel better \u2013 on their own terms.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The popular fitness and wellness platforms will continue to operate as they do today, but they\u2019ll now do…\n","protected":false},"author":2,"featured_media":159494,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4322],"tags":[56043,1630,67406,56045,105,56046,9467,16,15,47997],"class_list":{"0":"post-159493","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-classpass","9":"tag-fitness","10":"tag-fitness-software","11":"tag-fritz-lanman","12":"tag-health","13":"tag-mindbody","14":"tag-playlist","15":"tag-uk","16":"tag-united-kingdom","17":"tag-zzz-b"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114629310225378651","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/159493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=159493"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/159493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/159494"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=159493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=159493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=159493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}