{"id":163442,"date":"2025-06-06T16:58:08","date_gmt":"2025-06-06T16:58:08","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/163442\/"},"modified":"2025-06-06T16:58:08","modified_gmt":"2025-06-06T16:58:08","slug":"peloton-explores-placing-its-equipment-in-gyms-launches-marketplace-for-used-gear","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/163442\/","title":{"rendered":"Peloton explores placing its equipment in gyms, launches marketplace for used gear"},"content":{"rendered":"<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Fitness equipment maker <a href=\"https:\/\/techcrunch.com\/2024\/05\/02\/peloton-announces-400-layoffs-15-of-the-workforce-as-ceo-barry-mccarthy-departs\/\" target=\"_blank\" rel=\"noopener\">Peloton<\/a>\u2018s CEO Peter Stern has said the company is exploring ways to expand its customer base by making its products available for use in gyms and launching a peer-to-peer marketplace for used equipment.<\/p>\n<p class=\"wp-block-paragraph\">Speaking at <a href=\"https:\/\/events.bloomberglive.com\/bloomberg-technology-summit-2025\/agenda?dates=1749081600000\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bloomberg Tech Summit<\/a> on Thursday, Stern said Peloton plans to distribute its machines to commercial gyms via its subsidiary Precor, a gym equipment supplier, and is working to add Peloton workouts to compatible Precor equipment.<\/p>\n<p class=\"wp-block-paragraph\">The company this week also set out to grab a share of the market for used Peloton equipment, launching a <a href=\"https:\/\/repowered.onepeloton.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">peer-to-peer marketplace called Repowered<\/a>. \u201cHistorically, [secondhand sales have] taken place, for example, on Facebook marketplace, and that\u2019s absolutely fine for people who want to do that, but it means that you need to transact with a stranger on both ends, and potentially have that stranger come into your home. What we\u2019re trying to do is streamline that and deliver a more premium experience for those secondhand customers,\u201d he said.<\/p>\n<p class=\"wp-block-paragraph\">Stern said the company aims to use AI to improve personalization for its members. \u201cI want to find ways to scale coaching by creating individualized programs for each of our members so that they can get the right class from the right instructor that\u2019s personalized for them,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"Fitness equipment maker Peloton\u2018s CEO Peter Stern has said the company is exploring ways to expand its customer&hellip;\n","protected":false},"author":2,"featured_media":163443,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4322],"tags":[1630,10168,105,68605,68606,16,15],"class_list":{"0":"post-163442","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-fitness","9":"tag-gyms","10":"tag-health","11":"tag-peloton","12":"tag-secondhand-marketplace","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/163442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=163442"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/163442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/163443"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=163442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=163442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=163442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}