![\"\"](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/Express-1-800x450.png\")
<\/p>\n‘Many readers won\u2019t get past the headline.’<\/p>\n
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In a classic example of clickbait journalism, the Daily Express ran with the misleading headline this week:<\/strong><\/p>\n \u201c\u2018Brexit reset deal\u2019 to hit grocery bills next month \u2013 how it affects your pockets.\u201d<\/p>\n For a publication so often seen cheerleading Brexit, the headline seemed engineered to rile up its pro-Brexit readership. But click through, and it\u2019s quite the opposite.<\/p>\n Within the opening paragraphs, the article quietly admits: \u201cFruits and vegetables coming into the UK from the European Union were due to start stricter border checks from the beginning of next month. However, thanks to Sir\u00a0Keir Starmer\u2019s\u00a0Brexit\u00a0reset deal, these controls will be cut.\u201d<\/p>\n Hardly a \u2018hit\u2019 to shoppers. In fact, the piece proceeds to outline how the new agreement will ease food imports and lower prices. Quoting biosecurity minister Baroness Hayman, the article notes:\u00a0\u201cThis government\u2019s EU deal will make food cheaper, slash bureaucracy and remove cumbersome border controls for businesses. A strengthened, forward-looking partnership with the\u00a0European Union\u00a0will deliver for working people as part of our plan for change.\u201d<\/p>\n Not exactly the wallet-emptying disaster the headline implies. The article goes on to explain that routine border checks for many items will be eliminated, making it faster and cheaper to get produce into the UK. The new sanitary and phytosanitary (SPS) agreement is expected to save businesses an estimated \u00a3200 million in additional supply chain costs.<\/p>\n Products now classed as \u2018medium risk,\u2019 such as tomatoes, grapes, plums, cherries, peaches, and peppers, can now be imported without extra checks or fees. These checks, originally postponed four times, have now been cancelled entirely.<\/p>\n The irony of the headline wasn\u2019t lost on readers. One commented: \u201cI hope to get \u201chit\u201d with a lottery win next week. Really DE, the language you use is designed to be dishonest. People will be better off from the partial removal of Brexit damage as you grudgingly concede. The obvious question then is how much better off will we be if we scrap it altogether? It\u2019s over Express. Brexit was a foolish and damaging thing which set this country back a generation or more. It failed and failed hard. The faithful are now an elderly and rapidly shrinking minority. It\u2019s time the rest of use took our country back and restore our wealth and opportunities for younger people as well as our global security.\u201d<\/p>\n Leeds for Europe noted the deceptive framing, writing: \u201cClassic example of daily express spin\u2026the headline makes it seem as if it\u2019s bad news but the \u201cjournalist\u201d has to grudgingly concede.\u201d<\/p>\n Another simply noted:<\/p>\n \u201cMany readers won\u2019t get past the headline.\u201d<\/p>\n And that\u2019s likely the point.<\/p>\n
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