{"id":165059,"date":"2025-06-07T13:28:28","date_gmt":"2025-06-07T13:28:28","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/165059\/"},"modified":"2025-06-07T13:28:28","modified_gmt":"2025-06-07T13:28:28","slug":"lebanon-aims-to-lure-back-wealthy-gulf-tourists-to-jumpstart-its-war-torn-economy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/165059\/","title":{"rendered":"Lebanon aims to lure back wealthy Gulf tourists to jumpstart its war-torn economy"},"content":{"rendered":"<p>BEIRUT (AP) \u2014 Fireworks lit up the night sky over Beirut\u2019s famous St. Georges Hotel as hit songs from the 1960s and 70s filled the air in a courtyard overlooking the Mediterranean Sea.<\/p>\n<p>The retro-themed event was hosted last month by Lebanon\u2019s Tourism Ministry to promote the upcoming summer season and perhaps recapture some of the good vibes from an era viewed as a golden one for the country. In the years before a civil war began in 1975, Lebanon was the go-to destination for wealthy tourists from neighboring Gulf countries seeking beaches in summer, snow-capped mountains in winter and urban nightlife year-round.<\/p>\n<p>In the decade after the war, tourists from Gulf countries \u2013 and crucially, Saudi Arabia \u2013 came back, and so did Lebanon\u2019s economy. But by the early 2000s, as the Iran-backed militant group <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/hub\/hezbollah\" target=\"_blank\" rel=\"noopener\">Hezbollah<\/a> gained power, Lebanon\u2019s relations with Gulf countries began to sour. Tourism gradually dried up, starving its economy of billions of dollars in annual spending.<\/p>\n<p>Now, after <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/lebanon-hezbollah-israel-ceasefire-crisis-be0df65fa96162ca5ca02da73f172614\" target=\"_blank\" rel=\"noopener\">last year\u2019s bruising war<\/a> with Israel, Hezbollah is much weaker and Lebanon\u2019s <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/joseph-aoun-lebanon-president-profile-0278e57a79e7d7a0985653aeae700dd4\" target=\"_blank\" rel=\"noopener\">new political leaders<\/a> sense an opportunity to revitalize the economy once again with help from wealthy neighbors. They aim to disarm Hezbollah and rekindle ties with Saudi Arabia and other Gulf countries, which in recent years have prohibited their citizens from visiting Lebanon or <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/lebanon-saudi-arabia-financial-markets-business-middle-east-5b08626e5a7419d9e0175be14da8ca72\" target=\"_blank\" rel=\"noopener\">importing its products<\/a>.<\/p>\n<p>\u201cTourism is a big catalyst, and so it\u2019s very important that the bans get lifted,\u201d said Laura Khazen Lahoud, the country\u2019s tourism minister.<\/p>\n<p>On the highway leading to the Beirut airport, once-ubiquitous banners touting Hezbollah\u2019s leadership have been replaced with commercial billboards and posters that read \u201ca new era for Lebanon.\u201d In the center of Beirut, and especially in neighborhoods that hope to attract tourists, political posters are coming down, and police and army patrols are on the rise.<\/p>\n<p>There are signs of thawing relations with some Gulf neighbors. The United Arab Emirates and Kuwait have lifted yearslong <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/middle-east-lebanon-united-arab-emirates-saudi-arabia-beirut-97dfccbc03be29dcfffc3c09a7b28926\" target=\"_blank\" rel=\"noopener\">travel bans<\/a>. <\/p>\n<p>All eyes are now on <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/lebanon-saudi-arabia-foreign-minister-visit-72ff53886954f6dd6b26d9e9c7ca611e\" target=\"_blank\" rel=\"noopener\">Saudi Arabia<\/a>, a regional political and economic powerhouse, to see if it will follow suit, according to Lahoud and other Lebanese officials. A key sticking point is security, these officials say. Although a ceasefire with Israel has been in place since November, <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/israel-palestinians-hamas-war-news-03-22-2025-32ca8fa2c5f6e887e1d51b9ffea6f836\" target=\"_blank\" rel=\"noopener\">near-daily airstrikes<\/a> have continued in southern and eastern Lebanon, where Hezbollah over the years had built its political base and powerful military arsenal. <\/p>\n<p>Tourism as a diplomatic and economic bridge<\/p>\n<p>As vital as <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/general-news-b95555973ca3fa01f708371c2b33c298\" target=\"_blank\" rel=\"noopener\">tourism<\/a> is \u2014 it accounted for almost 20% of Lebanon\u2019s economy before it tanked in 2019 \u2014 the country\u2019s leaders say it is just one piece of a larger puzzle they are trying to put back together. <\/p>\n<p>Lebanon\u2019s agricultural and industrial sectors are in shambles, suffering a major blow in 2021, when Saudi Arabia banned their exports after accusing Hezbollah of smuggling drugs into Riyadh. Years of <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/lebanon-imf-economic-crisis-reforms-corruption-8bf28edb3442fcbc82dbe436504610b4\" target=\"_blank\" rel=\"noopener\">economic dysfunction<\/a> have left the country\u2019s once-thriving middle class in a state of desperation.<\/p>\n<p>The World Bank says <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/lebanon-poverty-world-bank-crisis-imf-8bf2c6932d4a09d530ebed6c0fb255eb\" target=\"_blank\" rel=\"noopener\">poverty nearly tripled in Lebanon over the past decade<\/a>, affecting close to half its population of nearly 6 million. To make matters worse, inflation is soaring, with the Lebanese pound losing 90% of its value, and many families lost their savings when banks collapsed.<\/p>\n<p>Tourism is seen by Lebanon\u2019s leaders as the best way to kickstart the reconciliation needed with Gulf countries &#8212; and only then can they move on to exports and other economic growth opportunities.<\/p>\n<p>\u201cIt\u2019s the thing that makes most sense, because that\u2019s all Lebanon can sell now,\u201d said Sami Zoughaib, research manager at The Policy Initiative, a Beirut-based think tank. <\/p>\n<p>With summer still weeks away, flights to Lebanon are already packed with expats and locals from countries that overturned their travel bans, and hotels say bookings have been brisk.<\/p>\n<p>At the event hosted last month by the tourism ministry, the owner of the St. Georges Hotel, Fady El-Khoury, beamed. The hotel, owned by his father in its heyday, has acutely felt Lebanon\u2019s ups and downs over the decades, closing and reopening multiple times because of wars. \u201cI have a feeling that the country is coming back after 50 years,\u201d he said.<\/p>\n<p>On a recent weekend, as people crammed the beaches of the northern city of Batroun, and jet skis whizzed along the Mediterranean, local business people sounded optimistic that the country was on the right path.<\/p>\n<p>\u201cWe are happy, and everyone here is happy,\u201d said Jad Nasr, co-owner of a private beach club. \u201cAfter years of being boycotted by the Arabs and our brothers in the Gulf, we expect this year for us to always be full.\u201d<\/p>\n<p>Still, tourism is not a panacea for Lebanon\u2019s economy, which for decades has suffered from rampant corruption and waste.<\/p>\n<p>Lebanon has been in talks with the <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/lebanon-imf-central-bank-sayrafa-banks-meltdown-0d56ddea8dc9510d110959f794a06ed9\" target=\"_blank\" rel=\"noopener\">International Monetary Fund<\/a> for years over a recovery plan that would include billions in loans and require the country to combat corruption, restructure its banks, and bring improvements to a range of public services, including electricity and water.<\/p>\n<p>Without those and other reforms, Lebanon\u2019s wealthy neighbors will lack confidence to invest there, experts said. A tourism boom alone would serve as a \u201cmorphine shot that would only temporarily ease the pain\u201d rather than stop the deepening poverty in Lebanon, Zoughaib said.<\/p>\n<p>The tourism minister, Lahoud, agreed, saying a long-term process has only just begun.<\/p>\n<p>\u201cBut we\u2019re talking about subjects we never talked about before,\u201d she said. \u201cAnd I think the whole country has realized that war doesn\u2019t serve anyone, and that we really need our economy to be back and flourish again.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"BEIRUT (AP) \u2014 Fireworks lit up the night sky over Beirut\u2019s famous St. Georges Hotel as hit songs&hellip;\n","protected":false},"author":2,"featured_media":165060,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3090],"tags":[26935,51,1700,4179,836,33038,69176,838,69178,69177,20662,16,69179,15,263],"class_list":{"0":"post-165059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-2024-2025-mideast-wars","9":"tag-business","10":"tag-economy","11":"tag-general-news","12":"tag-hezbollah","13":"tag-kuwait-government","14":"tag-laura-khazen-lahoud","15":"tag-lebanon","16":"tag-sami-zoughaib","17":"tag-saudi-arabia-government","18":"tag-travel-and-tourism","19":"tag-uk","20":"tag-united-arab-emirates-government","21":"tag-united-kingdom","22":"tag-world-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114642322014871021","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/165059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=165059"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/165059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/165060"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=165059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=165059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=165059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}