{"id":167155,"date":"2025-06-08T08:40:13","date_gmt":"2025-06-08T08:40:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/167155\/"},"modified":"2025-06-08T08:40:13","modified_gmt":"2025-06-08T08:40:13","slug":"tour-of-britain-women-2025-how-lizzie-deignan-made-cycling-cool","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/167155\/","title":{"rendered":"Tour of Britain Women 2025: How Lizzie Deignan made cycling cool"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Just as when she delivered that podium speech in Roubaix, of which she says &#8220;there was pressure on that interview&#8221;, Deignan chooses her words carefully but effectively here.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The &#8220;underestimation&#8221; she refers to is any suggestion by others that women&#8217;s sport somehow lacks the same punch or power as men&#8217;s.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">And posts on social media have also had an impact all three agree &#8211; and that the impact has been largely positive.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Social media&#8217;s had a huge influence on women&#8217;s sport,&#8221; says Deignan, who has won many of the sport&#8217;s biggest races, including the one-day Tour de France and Liege Bastogne Liege classic.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;If there&#8217;s any inequality it&#8217;s called out very quickly, and we are able to present ourselves to sponsors off our own backs; people can become their own brand in sport.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It has its down side \u2013 [Cat and Imogen] are under more pressure than ever. People know everything you&#8217;re doing and know how you&#8217;re performing. But it is worth it as long as you learn how to manage expectation and pressure.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Ferguson adds that &#8220;it doesn&#8217;t feel like pressure yet&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It&#8217;s all so new and exciting,&#8221; she says. &#8220;Maybe we&#8217;ll feel it more as we get older.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But the pressure comes from all areas, including sometimes the top as she recalls an issue with world cycling&#8217;s governing body.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;In my post-race interview in the London 2012 Olympics, I was asked to shake the hand of the UCI president [at the time Pat McQuaid] and I was a little bit annoyed. He was doing nothing for the female side of the sport and was getting away with it.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I took that opportunity to speak up in the press conference. [As] the first medallist for GB, suddenly you become the headlines \u2013 it was quite daunting.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I&#8217;m still happy I did it. It&#8217;s the way I&#8217;d been brought up. It didn&#8217;t seem like a big deal to me to shout about the inequality I was facing.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;But I realise now it&#8217;s not as easy for everyone to do that, confrontation isn&#8217;t comfortable for everybody.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The work Lizzie has done in the sport enabled me and Imogen to have careers,&#8221; concurs Ferguson. &#8220;Ultimately to get paid when we are 18, [when] I don&#8217;t think it was possible for Lizzie to do that when she was 18.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;There&#8217;s also so much more legislation in cycling, such as maternity pay and it&#8217;s down to Lizzie.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Just as when she delivered that podium speech in Roubaix, of which she says &#8220;there was pressure on&hellip;\n","protected":false},"author":2,"featured_media":167156,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4104],"tags":[4230,79,16,15],"class_list":{"0":"post-167155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-cycling","9":"tag-sports","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114646851483375568","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/167155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=167155"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/167155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/167156"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=167155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=167155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=167155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}