{"id":168021,"date":"2025-06-08T16:29:18","date_gmt":"2025-06-08T16:29:18","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/168021\/"},"modified":"2025-06-08T16:29:18","modified_gmt":"2025-06-08T16:29:18","slug":"meta-cto-on-where-apples-vision-pro-went-wrong-it-failed-what-the-market-wanted","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/168021\/","title":{"rendered":"Meta CTO on where Apple\u2019s Vision Pro went wrong: \u201cIt failed what the market wanted\u201d"},"content":{"rendered":"

Andrew \u201cBoz\u201d Bosworth, the CTO of Meta<\/a>, says he knows where Apple<\/a> went wrong with its Vision Pro.<\/p>\n

\u201cFrom an engineering standpoint, it\u2019s wonderful and congratulations to that team. From a product standpoint, you can tell it was their first offering in the space,\u201d Bosworth said during an interview at Bloomberg\u2019s Tech Summit Wednesday evening, adding that Meta too had an initial flop in the face computer space with its Ray-Ban Stories<\/a>. \u201cFirst-generation products are hard. It\u2019s not until the second or third generation you really figure out and hone things.\u201d<\/p>\n

Both companies, of course \u2014 in addition to much of Silicon Valley<\/a> \u2014 are competing in the same space. <\/p>\n

Meta is so far the leader in the emerging arena of AI-enhanced face computers, having sold more than 2 million Ray-Ban glasses since they came out in 2023. Apple is aiming to release its version<\/a> of AI glasses at the end of 2026. Meta also makes the Quest headset, a $300 product that has been much more popular than Apple\u2019s Vision Pro, which clocks in at $3,500<\/a> and has failed to catch on commercially. The Wall Street Journal reported<\/a> yesterday that Meta is working on a new, more expensive headset, code-named Loma, that will cost under $1,000.<\/p>\n

\u201cThey made a lot of mistakes in terms of weight and where the weight was \u2014 there\u2019s this glass piece way out off the nose,\u201d Bosworth said of Apple\u2019s Vision Pro. \u201c\u200aI think it failed what the market wanted for reasons that were predictable if you were in the space beforehand.\u201d<\/p>\n

Regarding higher-end displays, he said, \u200a\u201cIt’s just a cost-benefit question of, \u2018Hey, sure people would love this. Would they love it at the price you would have to charge for it?\u2019\u201d<\/p>\n

Bosworth thinks that eventually AI glasses will replace phones and headsets will be a better alternative to laptops. Meta, of course, doesn\u2019t have a phone or a laptop and would love to usurp Apple products\u2019 pride of place in consumers\u2019 lives.<\/p>\n

\u201cThe truth is with AI, you\u2019ve got an obvious use case where it make sense to have wearable devices,\u201d Bosworth said. <\/p>\n

But Meta and the rest of the industry admittedly have a long way to go.<\/p>\n

In a world where people buy 230 million iPhones a year, 2 million smart glasses is small potatoes. <\/p>\n

There\u2019s also the glaring fact that glasses are offloading much of their computing power to the phones, so they are in a complementary relationship until tech companies can manufacture glasses that offer more comparable computing and battery life without making them too heavy or otherwise oppressive to wear. <\/p>\n

And as we\u2019ve written before<\/a>, it\u2019s not clear whether people actually even want to buy what all the Big Tech companies are trying to sell in the AI face computer category.<\/p>\n","protected":false},"excerpt":{"rendered":"Andrew \u201cBoz\u201d Bosworth, the CTO of Meta, says he knows where Apple went wrong with its Vision Pro.…\n","protected":false},"author":2,"featured_media":168022,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3162],"tags":[53,16,15,3243,3244],"class_list":{"0":"post-168021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality","8":"tag-technology","9":"tag-uk","10":"tag-united-kingdom","11":"tag-virtual-reality","12":"tag-vr"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114648695734098628","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/168021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=168021"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/168021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/168022"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=168021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=168021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=168021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}