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The bespoke livery that will run on Alisha Palmowski\u2019s car over the Canadian Grand Prix weekend<\/p>\n
Courtesy of 1Password<\/p>\n
At first glance, a cybersecurity company and a Formula racing series seem worlds apart. One protects data, the other burns rubber. Then, you look closer, through the lens of progress and everything clicks into place: high stakes, high speed, and a desperate mission to break down barriers that were never meant to be permanent.<\/p>\n
In the heart of Downtown Toronto, just steps from 1Password\u2019s headquarters, Red Bull Racing and their official cybersecurity partner unveiled a striking new livery for the all-female F1 Academy grid. Set to be driven by British talent Alisha Palmowski over the Canadian Grand Prix weekend, the car wears its identity with pride. The design is bold yet clean\u2014a red and blue color palette that nods to the Canadian flag and the spirit of Quebec, where the upcoming race takes place on the legendary Gilles Villeneuve circuit.<\/p>\n
The Partnership<\/p>\n
\u201cThe thing that really appealed to me was that it extended past the Oracle Red Bull Racing team and also included Alisha\u2019s team,\u201d said Jeannie De Guzman, Chief Operating Officer of 1Password.<\/p>\n
De Guzman highlighted how both motorsport and cybersecurity have long been male-dominated spaces\u2014and how this collaboration aims to push beyond that.<\/p>\n
\u201cIt really sparked something in me\u2026we\u2019re aligned on being high performers, we\u2019re aligned on winning, but we\u2019re also aligned on breaking down the barriers. And I think the fact that it hits that trifecta was really important for us.”<\/p>\n
After a wildcard entry in F1 Academy in 2024, this is Alisha Palmowski\u2019s first full campaign in the series. “I think it just really shows their commitment and belief in the series,” said the Briton.<\/p>\n
\u201cThe whole design in general is a celebration,\u201d said Palmowski.<\/p>\n
The Livery<\/p>\n
The livery itself is more than just an aesthetic, wrapped in a narrative with every motif carefully chosen to reflect themes of growth, motion, and impact. To bring that story to life, 1Password partnered with Canadian artist Kirsten McCrea, known for her bold, vibrant style.<\/p>\n
“I just really, really respect what Alisha is doing, and I really wanted the car to mirror her spirit and to celebrate how much she\u2019s defining industry conventions and how she\u2019s doing it on her own terms,” said McCrea.<\/p>\n
Working closely with 1Password\u2019s Senior Creative Director, Jon Setzen, McCrea created a design that fully encapsulate the brand\u2019s aim whilst still staying true to her bold artistic style.<\/p>\n