{"id":175004,"date":"2025-06-11T06:58:12","date_gmt":"2025-06-11T06:58:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/175004\/"},"modified":"2025-06-11T06:58:12","modified_gmt":"2025-06-11T06:58:12","slug":"londons-new-miu-miu-store-has-industrial-vintage-and-literary-flair","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/175004\/","title":{"rendered":"London’s New Miu Miu Store Has Industrial, Vintage and Literary Flair"},"content":{"rendered":"

\n\tLONDON \u2014<\/strong> Miu Miu\u2019s<\/a> newly refurbished store on New Bond Street<\/a> is a blend of literary salon, indie cinema and Mayfair private members\u2019 club, adorned in Lake Como silks and a palette of pale blue, pistachio, and acid yellow.<\/p>\n

\n\tThe new concept, which debuted here this week, is centered on \u201ccultural exchange, community, and conversation,\u201d and spotlights the brand\u2019s clothing and accessories collections and recent collaborations.<\/p>\n

\n\tUpstairs in the salon part of the store, there are pieces \u2014 including a cream sheer lace slipdress \u2014 from the new Miu Miu Upcycled <\/a>collection, created in collaboration with costume-, production- and set-designer Catherine Martin.<\/p>\n

\n\tMartin\u2019s first film short, \u201cGrande Envie,\u201d is projected onto a wall nearby (above the stainless steel staircase), while still images from the Upcycled campaign adorn the walls.<\/p>\n

\n\tLarge blond walnut tables are inspired by desks traditionally used in literary salons and libraries, ideal for the Miu Miu<\/a> gal, a book and film lover who lives for discussion, analysis and the perfect pair of napa leather loafers.<\/p>\n

\n\tThe ground floor has a more industrial feel with a studded metal floor, double-height ceilings, and more places to sit, hang out and make conversation. There are stools by the jewelry bar and the wallet bar and a whole separate area dedicated to footwear and lounging.<\/p>\n

\n\tFor those who prefer to wander rather than sit, the windows are double-height, allowing for people-watching on the busy corner of New Bond and Bruton streets.<\/p>\n

\n\tEven the outside of the 7,500-square-foot store is different. The dark marble facade is out, and a softer, white stone has replaced it. A chrome Miu Miu<\/a> logo is lit up like a beacon.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA look at the new Miu Miu store in London.<\/p>\n

\t\t\t\t\t\t\t\t\tJamie Stoker for WWD<\/p>\n

\n\t\u201cThis store is entirely unique in its concept and execution. The focus has been on creating something specifically tailored to London, both in spirit and in atmosphere,\u201d said a spokesperson for the brand.\u00a0<\/p>\n

\n\tThe opening is big for Miu Miu, and its parent Prada<\/a> Group, in so many ways.<\/p>\n

\n\tThe store first opened in 2010. It had been shut for refurbishment since March and the official reopening this week is part of a wider retail expansion plan. Prada<\/a> Group is targeting 10 to 15 percent square footage growth for Miu Miu in the current fiscal year. \u00a0<\/p>\n

\n\tThis London Miu Miu is even more special. As reported, Prada Holding, which manages the company\u2019s industrial and real estate investments, agreed to purchase the entire six-floor building at 150 New Bond for an estimated 250 million pounds.<\/p>\n

\n\tSources said the deal is set to close later this month.<\/p>\n

\n\tPrada, which is buying the building from the global investment manager M&G, is the latest luxury group to make a big-ticket investment on New Bond Street<\/a>. <\/p>\n

\n\tLVMH Mo\u00ebt Hennessy Louis Vuitton, Kering, Swatch, Richemont and Chanel have all been buying properties on the street, both as a real estate investment and as a way of securing space for their brands.<\/p>\n

\n\tAccording to Cushman & Wakefield\u2019s latest \u201cMain Streets Across the World\u201d report, New Bond Street <\/a>is the third most expensive shopping street in the world, after Via Montenapoleone in Milan and upper Fifth Avenue in Manhattan.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA look at the new Miu Miu store in London.<\/p>\n

\t\t\t\t\t\t\t\t\tJamie Stoker for WWD<\/p>\n

\n\tIn 2024, rents were around $1,762 a square foot annually, 13 percent higher than in 2023. Miu Miu\u2019s neighbors include Balenciaga, Herm\u00e8s, Burberry and Roberto Cavalli. <\/p>\n

\n\tMiu Miu is going big on VVIP experiences in the new store. Even before the official opening, the team was entertaining big spenders upstairs, where the feel is part-salon, part-bourgeois boudoir, part-gallery space in the spirit of Fondazione Prada in Milan.\u00a0<\/p>\n

\n\tThe Prada spokesperson described the floor as \u201ca space for sharing and conversation, a kind of contemporary salon. The idea of the \u2018living room\u2019 as a place of gathering informed the design, where clusters of seating create fluid, intimate environments that encourage dialogue and exchange.<\/p>\n

\n\t\u201cIt reflects Miu Miu\u2019s ongoing exploration of community and culture, offering a warm and welcoming setting that feels both personal and thoughtful,\u201d the spokesperson added.<\/p>\n

\n\tAn extra-long sofa lines a mirrored wall, while vintage furniture sourced from top antiques dealers \u2014 and fully restored \u2014 has been dotted around the space.<\/p>\n

\n\tThe floors are done in chestnut-toned wood, with acid green carpets made from bamboo silk, while the VVIP suite has its own private sitting room. <\/p>\n

\n\tThere, cabinet doors have been lined with jacquard floral fabrics \u2014 in lavender, pistachio and green \u2014 all sourced from Prada Group\u2019s archive. The fil coup\u00e9 textiles were made by a long-standing Prada supplier based near Lake Como.<\/p>\n

\n\tOn that floor, but out of view, there is also an industrial kitchen with a full-time chef serving up gelato, biscuits, coffee, bubbly and other treats. Food and drink aren\u2019t too much of a stretch for Prada, which also owns Marchesi on nearby Mount Street, and operates the pistachio-tinged Prada Caff\u00e8 at Harrods. \u00a0<\/p>\n

\n\tPre-opening, the VVIP team was serving up those treats to customers craving Miuccia Prada<\/a>\u2019s designs, as well as her Milanese hospitality.<\/p>\n

\n\tThe store\u2019s significant refurbishment reflects the runaway success of Miu Miu, which accounts for one-third of Prada Group\u2019s sales and has been a major driver behind overall growth in the past few years.<\/p>\n

\n\tIn the first three months of fiscal 2025, Miu Miu\u2019s retail sales rose 60 percent, following an 84 percent uptick in the fourth quarter of 2024. The surge at Miu Miu fueled Prada Group\u2019s overall revenue rise of 13 percent to 1.34 billion euros in the quarter.<\/p>\n

\n\tLeather goods remained the fastest-growing category at Miu Miu, supported by the spring 2025 campaign celebrating the brand\u2019s signature Matelass\u00e9 line.<\/p>\n

\n\tBernstein\u2019s Luca Solca described Miu Miu\u2019s first-quarter performance as \u201cremarkable,\u201d and said in a separate report that the brand remains \u201ca heavyweight\u201d in China, one of its largest markets.<\/p>\n

\n\tSolca expects Miu Miu\u2019s momentum to persist in the near-term, arguing that it has \u201ccaptured the season\u2019s zeitgeist; has the full-time focus of a highly influential creative director in Miuccia Prada<\/a>, and has crafted and styled compelling communication campaigns that have resonated with global consumers.\u201d<\/p>\n

\n\tSolca is only concerned about the medium-term, and believes that growing Miu Miu beyond 2 billion to 3 billion euros in revenue will be challenging for a number of reasons. He said the \u201cmedium-to-long term exercise\u201d of embedding the newly acquired Versace into the group will likely spread management thin.<\/p>\n

\n\tPrada appears to be ready for the Miu Miu challenge, installing a new chief executive officer, Silvia Onofri, in February. Onofri, who formerly helmed Napapijri and has worked for Bally and Bulgari, succeeded Benedetta Petruzzo, who left the Italian brand to join Dior as managing director.<\/p>\n

\n\tMiu Miu is planning to celebrate the new Bond Street<\/a> opening on Thursday with an evening at Koko, the music venue in Camden Town that will be turned into the Miu Miu Club London 2025.<\/p>\n

\n\tThe event will be curated by British musician Little Simz<\/a>, who will play live. There will also be specially commissioned performances and DJ sets taking place throughout the night.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON \u2014 Miu Miu\u2019s newly refurbished store on New Bond Street is a blend of literary salon, indie…\n","protected":false},"author":2,"featured_media":175005,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,393,4884,257,38863,72379,72380,3886,16,15],"class_list":{"0":"post-175004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-london","12":"tag-miu-miu","13":"tag-miuccia-prada","14":"tag-new-bond-street","15":"tag-prada","16":"tag-uk","17":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114663437415181348","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/175004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=175004"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/175004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/175005"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=175004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=175004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=175004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}