{"id":176294,"date":"2025-06-11T18:06:10","date_gmt":"2025-06-11T18:06:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/176294\/"},"modified":"2025-06-11T18:06:10","modified_gmt":"2025-06-11T18:06:10","slug":"atp-ball-centralisation-a-new-era-of-consistency-atp-tour","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/176294\/","title":{"rendered":"ATP ball centralisation: A new era of consistency | ATP Tour"},"content":{"rendered":"<p>        Media Releases<br \/>\n    ATP ball centralisation: A new era of consistency<\/p>\n<p>This is first season ATP is centralising ball-supplier selection process<\/p>\n<p>June 11, 2025<\/p>\n<p>            <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/rome-2025-wide.jpg\" alt=\"The Internazionali BNL d'Italia is one of nine ATP Masters 1000 events on the calendar.\"\/><\/p>\n<p>AFP\/Getty Images<\/p>\n<p>        The Internazionali BNL d&#8217;Italia is one of nine ATP Masters 1000 events on the calendar.<br \/>\n        By ATP Staff<\/p>\n<p>Six months into the 2025 ATP Tour season, the ATP has made significant progress in delivering greater ball consistency across the Tour. This is the first season in which the ATP is centralising the ball-supplier selection process, in collaboration with tournaments, moving away from the previous model where tournaments independently selected their own suppliers. <\/p>\n<p>This shift towards a more centralised approach is improving consistency in ball usage within tournament swings, resulting in fewer changes for players and greater week-to-week continuity. The aim is to enhance player preparation and performance.\u00a0<\/p>\n<p>So far in 2025, swings that previously featured varying ball types \u2013 including the February European indoor, February\/March outdoor in the Americas and Middle East, and European spring clay swings \u2013 have now aligned under the new system. Further alignment is planned for the second half of the season. As existing tournament contracts under the previous system expire, full alignment within swings is expected by the 2027 season.<\/p>\n<p><a rel=\"noopener noreferrer\" href=\"https:\/\/www.atptour.com\/en\/news\/it-all-adds-up-hub\" target=\"_blank\"><img decoding=\"async\" alt=\"It All Adds Up\" style=\"width:100%;\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/1749665170_931_it-all-adds-up-banner.jpg\"\/><\/a><\/p>\n<p>As a next step, and in collaboration with industry experts, the ATP will continue refining the process through direct player feedback, ball quality data analysis, and stricter certification requirements.<\/p>\n<p><strong>Ross Hutchins, ATP Chief Sporting Officer<\/strong>, said: \u201cBall centralisation has long been a priority for our sport. This is the first year we\u2019ve centrally managed the process, and the results are clear \u2013 greater consistency, fewer changes, and ultimately a more seamless experience for players week to week, with a better product for the fans. Still, we understand that consistency alone isn\u2019t enough. That\u2019s why we&#8217;re actively reviewing specifications and certification standards with expert input \u2013 and with ongoing player feedback at the core. Since 2023, we\u2019ve collected feedback from more than 3,500 player surveys at Tour level. This is a major focus for us, and we\u2019re grateful to our tournament partners and ball suppliers, whose collaboration has been key to driving our progress so far.\u201d<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Media Releases ATP ball centralisation: A new era of consistency This is first season ATP is centralising ball-supplier&hellip;\n","protected":false},"author":2,"featured_media":176295,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4105],"tags":[79,1068,16,15],"class_list":{"0":"post-176294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tennis","8":"tag-sports","9":"tag-tennis","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/176294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=176294"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/176294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/176295"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=176294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=176294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=176294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}