{"id":179759,"date":"2025-06-13T00:46:08","date_gmt":"2025-06-13T00:46:08","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/179759\/"},"modified":"2025-06-13T00:46:08","modified_gmt":"2025-06-13T00:46:08","slug":"heres-the-2000-fully-ai-generated-ad-that-aired-during-the-nba-finals","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/179759\/","title":{"rendered":"Here\u2019s the $2,000 fully AI-generated ad that aired during the NBA Finals"},"content":{"rendered":"

If you\u2019ve been on social media lately, you might\u2019ve seen the unsettling AI slop videos<\/a> showing AI-generated people in wild scenarios or just speaking a bunch of nonsense. On Wednesday night, the betting platform Kalshi decided to take this trend outside the social sphere by putting a nonsensical AI-generated ad<\/a> in front of the millions of viewers watching the NBA Finals \u2014 and it apparently cost just $2,000 to make.<\/p>\n

The AI-generated highlights various things \u201cpeople\u201d are betting on, like whether the Oklahoma City Thunder or Indiana Pacers will win the NBA Finals, how many hurricanes will occur this year, and whether the price of eggs will go up this month. It flashes between scenes of an elderly man wearing a cowboy hat while carrying a chihuahua, someone swimming in a pool of eggs, and an alien chugging beer.<\/p>\n

In a post on X<\/a>, PJ Accetturo, who identifies himself as an \u201cAI Filmmaker,\u201d says Kalshi hired him to create the ad using Google\u2019s text-to-video generator Veo 3. (My colleague Allison Johnson recently called Veo 3 \u201ca slop monger\u2019s dream.\u201c<\/a>)<\/p>\n

\u201cThis took about 300\u2013400 generations to get 15 usable clips,\u201d Acetturo writes. \u201cOne person, 2-3 days. That\u2019s a 95% cost reduction vs traditional ads.\u201d<\/p>\n

Accetturo outlines his process for creating the ad, which he says involved writing a script and then asking Gemini to generate a shot list with prompts for Veo 3. \u201cI always tell it to return 5 prompts at a time\u2014any more than that and the quality starts to slip,\u201d Accetturo writes. After generating the prompts, Accetturo says he pastes them into Veo 3 and puts together the ads using a video editing app like CapCut or Adobe Premiere Pro.<\/p>\n

It\u2019s only been weeks since the launch of Veo 3, and if we\u2019re already seeing AI-generated ads on TV, there\u2019s likely much more to come. There are already plenty of videos floating around social media that are hard to peg as AI<\/a>, too, not to mention the AI tools companies like Amazon<\/a>, Meta<\/a>, and even Netflix<\/a> want to give advertisers.<\/p>\n","protected":false},"excerpt":{"rendered":"If you\u2019ve been on social media lately, you might\u2019ve seen the unsettling AI slop videos showing AI-generated people…\n","protected":false},"author":2,"featured_media":179760,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3163],"tags":[323,1942,77,867,12,79,326,53,16,15],"class_list":{"0":"post-179759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-entertainment","11":"tag-google","12":"tag-news","13":"tag-sports","14":"tag-tech","15":"tag-technology","16":"tag-uk","17":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114673299230497973","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/179759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=179759"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/179759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/179760"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=179759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=179759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=179759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}