{"id":17988,"date":"2025-04-14T01:26:13","date_gmt":"2025-04-14T01:26:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/17988\/"},"modified":"2025-04-14T01:26:13","modified_gmt":"2025-04-14T01:26:13","slug":"new-blow-for-former-british-number-one-tennis-ace-emma-radacanu-as-vodafone-hang-up-on-3milion-partnership","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/17988\/","title":{"rendered":"New blow for former British number one tennis ace Emma Radacanu as Vodafone hang up on \u00a33milion partnership"},"content":{"rendered":"

By DOLLY BUSBY<\/a> <\/p>\n

Published: 19:10 EDT, 12 April 2025 | Updated: 02:27 EDT, 13 April 2025 <\/p>\n

After her spellbinding victory at the US Open aged just 18, a host of global brands were clamouring to work with Emma Raducanu<\/a>.<\/p>\n

But success on the court has been hard to come by since those heady days, with the 22-year-old struggling to rediscover that form because of injury and an ever-changing rota of coaches.<\/p>\n

And now it seems some of her sponsors have lost faith.\u00a0<\/p>\n

The Mail on Sunday can reveal Ms Raducanu has been axed from her \u00a33million-a-year partnership with Vodafone<\/a>.\u00a0<\/p>\n

Sources say the communications giant decided against renewing its deal because she was demanding too much money.<\/p>\n

The MoS broke the story in December 2021 that Ms Raducanu \u2013 who won the US Open that year \u2013 had signed a lucrative deal to be the face of Vodafone.\u00a0<\/p>\n

She also agreed deals with Nike, Tiffany, Evian and British Airways<\/a>.<\/p>\n

She was the seventh highest-paid female athlete in the world in 2024, according to Sportico, which claims Ms Raducanu has earned \u00a39million from her endorsements and \u00a311million in total.\u00a0<\/p>\n

\"After <\/p>\n

After her spellbinding victory at the US Open aged just 18, a host of global brands were clamouring to work with Emma Raducanu, pictured<\/p>\n

\"But <\/p>\n

But success on the court has been hard to come by since those heady days, with the 22-year-old struggling to rediscover that form because of injury and an ever-changing rota of coaches<\/p>\n

\"The <\/p>\n

\u00a0The Mail on Sunday can reveal Ms Raducanu, pictured, has been axed from her \u00a33million-a-year partnership with Vodafone<\/p>\n

Now ranked 47th in the WTA rankings, seven places behind the British No1, Katie Boulter, Ms Raducanu earns approximately \u00a3100,000 each from her deals with Nike and Wilson.<\/p>\n

She nets a further \u00a32million from deals with Dior and Tiffany and Co.<\/p>\n

Vodafone was the most lucrative deal but it appears her demands proved too much for the relationship.<\/p>\n

In October it was revealed she had returned her \u00a3125,000 Porsche, which she was handed as part of her deal with the luxury car brand.<\/p>\n

According to sports finance expert, Dr Rob Wilson, Ms Raducanu will struggle to keep any of her sponsorship deals if she cannot produce positive results on the court.<\/p>\n

She has withdrawn from the Great Britain squad for this weekend\u2019s Billie Jean King Cup qualifiers to \u2018look after her body\u2019.<\/p>\n

A spokesman for Vodafone declined to comment. Ms Raducanu was contacted for comment.<\/p>\n

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