{"id":180066,"date":"2025-06-13T03:32:13","date_gmt":"2025-06-13T03:32:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/180066\/"},"modified":"2025-06-13T03:32:13","modified_gmt":"2025-06-13T03:32:13","slug":"gallagher-premiership-to-axe-7-letters-as-part-of-rebrand","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/180066\/","title":{"rendered":"Gallagher Premiership to axe 7 letters as part of rebrand"},"content":{"rendered":"\n<p>The <a href=\"https:\/\/www.rugbypass.com\/premiership\/\" target=\"_blank\" rel=\"noopener\">Gallagher Premiership<\/a> will be rebranded as the Gallagher Prem from next season.<\/p>\n<p>The name change is part of a campaign to attract new audiences to the competition, with the primary focus on promoting the intensity, physicality, athleticism and rivalry of England\u2019s top flight.<\/p>\n<p>Premiership Rugby, which will become Prem Rugby, is also investing \u201csignificant money\u201d in generating player content to publicise the stories of the league\u2019s next generation of talent.<\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/spacer-new.png\" alt=\"Video Spacer\" width=\"100%\"\/>British &amp; Irish Lions in collaboration with the RugbyPass App<\/p>\n<p>World Rugby and the British &amp; Irish Lions announce a groundbreaking strategic collaboration that will see the RugbyPass App become the designated home of the British &amp; Irish Lions Tour to Australia in 2025. <\/p>\n<p><a href=\"https:\/\/qr.rugbypass.com\/EBUSHC\" target=\"_blank\" class=\"video-link\" rel=\"noopener\">Download Now<\/a><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/spacer-new.png\" alt=\"Video Spacer\" width=\"100%\"\/>British &amp; Irish Lions in collaboration with the RugbyPass App<\/p>\n<p>World Rugby and the British &amp; Irish Lions announce a groundbreaking strategic collaboration that will see the RugbyPass App become the designated home of the British &amp; Irish Lions Tour to Australia in 2025. <\/p>\n<p>A promotional video for the relaunch, which is backed by broadcast partner TNT Sports, is due to be screened at Allianz Stadium Twickenham during Saturday\u2019s Premiership final between <a href=\"https:\/\/www.rugbypass.com\/teams\/bath\/\" target=\"_blank\" rel=\"noopener\">Bath<\/a> and Leicester.<\/p>\n<p>The new name \u2013 and branding, including an orange, white and blue logo \u2013 will be officially introduced on Wednesday, July 23 when next season\u2019s fixtures are announced.<\/p>\n<p>Fixture<\/p>\n<p>Gallagher Premiership<\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/1749785533_506_101.png.webp\"\/> <\/p>\n<p> Bath <\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/106.png.webp\"\/> <\/p>\n<p> Leicester <\/p>\n<p>    <a href=\"https:\/\/www.rugbypass.com\/live\/bath-vs-leicester\/?g=943635\/\" class=\"link-box\" target=\"_blank\" rel=\"noopener\">   <\/p>\n<p>Premiership Rugby\u2019s chief growth officer Rob Calder, who was previously a commercial director for cricket competition The Hundred, has been working on the rebrand since his appointment in October 2022.<\/p>\n<p>Its unveiling comes amid the potential threat of a prospective new breakaway league, branded R360, which hopes to attract the sport\u2019s biggest stars.<\/p>\n<p>\u201cWe\u2019re going to talk how the fans talk: we as a business will be Prem Rugby but the league will be the Gallagher Prem,\u201d Calder said of the name change.<\/p>\n<p>\u201cOur focus moving forward is going to be on the intensity, the physicality and the extreme athleticism of rugby, as well as the rawness and the grit of our league.<\/p>\n<p>\u201cWe\u2019ve got a clear strategy and we\u2019re building something bigger. It\u2019s about selling what makes this thing unique and something which resonates with the broadest audiences.<\/p>\n<p>\u201cThis competition is flourishing, so we want to hold on to that, but we also want to look forward.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Gallagher Premiership will be rebranded as the Gallagher Prem from next season. The name change is part&hellip;\n","protected":false},"author":2,"featured_media":180067,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4102],"tags":[4151,79,16,15],"class_list":{"0":"post-180066","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rugby","8":"tag-rugby","9":"tag-sports","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114673952140376589","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/180066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=180066"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/180066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/180067"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=180066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=180066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=180066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}