Concerns about the Russia-Ukraine conflict are less influential this year than previously, but US travellers are 7% less likely to come to Europe, citing fear about how they are perceived in the continent and costs. That\u2019s not much more than other markets such as Brazil (down 6%), Canada and Japan (both down 5%).<\/p>\n South Korean and Australian intentions to travel to Europe are stable, while a significant 10% more Chinese are saying they are more likely to come to Europe in 2025.<\/p>\n The price of travel is the biggest turn-off across the board. While these worries are influencing consumer decisions across key markets, travel remains resilient, the ETC says. Travellers are switching to mid-range budget options, but dining remains the \u201ctop budget priority (65%), followed by activities and shopping,\u201d the Barometer shows.<\/p>\n A notable point for industry insiders and consumers alike is that holidaymakers are increasingly planning to undertake their trips earlier in the summer season. Interest in May and June has shot up by 10% to 34% this year.<\/p>\n Miguel Sanz, President of the European Travel Commission, called for Europe to \u201cstrengthen its position as a top destination\u201d amid declining consumer confidence globally. That means \u201cimproving the competitiveness and accessibility of European experiences while continuing to showcase lesser-known destinations and off-season travel,\u201d he said.<\/p>\n The ETC report comes as a suite of Europe\u2019s best-loved destinations are bracing for mass anti-tourism protests. From the Canary and Balearic Islands, across the Iberian Peninsula, into France and Italy, and even as far north as Amsterdam, around 60 anti-tourism groups have co-ordinated day of demonstrations and water-pistol deployment on 15 June 2025. The action is intended to highlight the negative effects of tourism on local communities in over-run resorts, towns, and cities, as well as pointing out the environmental impact of tourism, which UN figures have put at 9% of global emissions.<\/p>\n","protected":false},"excerpt":{"rendered":"Amid a widely reported downturn in visits to the United States, the European Travel Commission (ETC) is pointing…\n","protected":false},"author":2,"featured_media":180698,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[74378,74372,74373,56541,2000,299,5187,74377,74383,74371,74391,74387,74381,74375,74374,74379,74385,74389,74384,74376,74382,74386,74388,74390,74380],"class_list":{"0":"post-180697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-budget-friendly-travel-europe","9":"tag-downturn-in-incoming-european-travel-for-2025","10":"tag-early-summer-travel-trends","11":"tag-etc","12":"tag-eu","13":"tag-europe","14":"tag-european","15":"tag-european-tourism-forecast","16":"tag-european-tourism-trends","17":"tag-european-travel-commission","18":"tag-european-travel-data-2025","19":"tag-european-travel-economy","20":"tag-european-travel-market-2025","21":"tag-european-travel-statistics-2025","22":"tag-mid-budget-travel-options","23":"tag-summer-travel-europe-2025","24":"tag-summer-vacation-europe","25":"tag-tourism-industry-report","26":"tag-travel-budget-tips","27":"tag-travel-industry-analysis","28":"tag-travel-industry-insights","29":"tag-travel-market-downturn","30":"tag-travel-planning-europe-2025","31":"tag-travel-spending-trends","32":"tag-travel-trends-analysis"},"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/180697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=180697"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/180697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/180698"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=180697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=180697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=180697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/intentions-for-long-haul-travel-in-summer.png\")
\u00a9 European Travel Commission
\nAmericans concerned about how they are perceived<\/strong><\/p>\n![\"\"](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/barriers-to-travelling-long-haul-in-summer.png\")
\u00a9 European Travel Commission
\nNeed to showcase off-season and lesser-known destinations<\/strong><\/p>\n