{"id":18833,"date":"2025-04-14T09:17:24","date_gmt":"2025-04-14T09:17:24","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/18833\/"},"modified":"2025-04-14T09:17:24","modified_gmt":"2025-04-14T09:17:24","slug":"mozillas-rebrand-for-the-next-era-of-tech","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/18833\/","title":{"rendered":"Mozilla\u2019s rebrand for the next era of tech"},"content":{"rendered":"

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Mozilla isn\u2019t just another tech company \u2014 we\u2019re a global crew of activists, technologists and builders, all working to keep the internet free, open and accessible. For over 25 years, we\u2019ve championed the idea that the web should be for everyone, no matter who you are or where you\u2019re from. Now, with a brand refresh, we\u2019re looking ahead to the next 25 years (and beyond), building on our work and developing new tools to give more people the control to shape their online experiences.\u00a0<\/p>\n

\u201cAs our personal relationships with the internet have evolved, so has Mozilla\u2019s, developing a unique ability to meet this moment and help people regain control over their digital lives,\u201d said Mark Surman, president of Mozilla. \u201cSince open-sourcing our browser code over 25 years ago, Mozilla\u2019s mission has been the same \u2013 build and support technology in the public interest, and spark more innovation, more competition and more choice online along the way. Even though we\u2019ve been at the forefront of privacy and open source, people weren\u2019t getting the full picture of what we do. We were missing opportunities to connect with both new and existing users. This rebrand isn\u2019t just a facelift \u2014 we\u2019re laying the foundation for the next 25 years.\u201d<\/p>\n

We teamed up with global branding powerhouse Jones Knowles Ritchie (JKR) to revamp our brand and revitalize our intentions across our entire ecosystem. At the heart of this transformation is making sure people know Mozilla for its broader impact, as well as Firefox. Our new brand strategy and expression embody our role as a leader in digital rights and innovation, putting people over profits through privacy-preserving products, open-source developer tools, and community-building efforts.<\/p>\n

The Mozilla brand was developed with this in mind, incorporating insights from employees and the wider Mozilla community, involving diverse voices as well as working with specialists to ensure the brand truly represented Mozilla\u2019s values while bringing in fresh, objective perspectives.<\/p>\n

We back people and projects that move technology, the internet and AI in the right direction. In a time of privacy breaches, AI challenges and misinformation, this transformation is all about rallying people to take back control of their time, individual expression, privacy, community and sense of wonder. With our \u201cReclaim the Internet\u201d promise,\u00a0 a strategy built with DesignStudio in 2023,\u00a0 the new brand empowers people to speak up, come together and build a happier, healthier internet \u2014 one where we can all shape how our lives, online and off, unfold.\u00a0<\/p>\n

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\u201cThe new brand system, crafted in collaboration with JKR\u2019s U.S. and UK studios, now tells a cohesive story that supports Mozilla\u2019s mission,\u201d said Amy Bebbington, global head of brand at Mozilla. <\/strong>\u201cWe intentionally designed a system, aptly named \u2018Grassroots to Government,\u2019 that ensures the brand resonates with our breadth of audiences, from builders to advocates, changemakers to activists. It speaks to grassroots coders developing tools to empower users, government officials advocating for better internet safety laws, and everyday consumers looking to reclaim control of their digital lives.\u201d<\/p>\n

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This brand refresh pulls together our expanding offerings, driving growth and helping us connect with new audiences in meaningful ways. It also funnels resources back into the\u00a0 research and advocacy that fuel our mission.<\/p>\n