{"id":193563,"date":"2025-06-18T05:18:14","date_gmt":"2025-06-18T05:18:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/193563\/"},"modified":"2025-06-18T05:18:14","modified_gmt":"2025-06-18T05:18:14","slug":"an-immersive-vogue-fashion-experience-is-coming-to-manchester","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/193563\/","title":{"rendered":"An Immersive Vogue Fashion Experience Is Coming To Manchester"},"content":{"rendered":"

\t\t\t\t\t\t\t\"chanel
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCredit: Chanel Spring Summer 2015 Haute Couture show\/Supplied<\/p>\n

Even before Chanel brought its world class M\u00e9tiers d\u2019Art<\/a> fashion show to the Northern Quarter<\/a> in 2023, Manchester has always considered itself a pretty fashionable city. With plenty of independent and vintage shops<\/a>, and being home to some of the biggest brands<\/a> in the world, Manchester knows its en vogue from its faux pas \u2013 and now, an immersive experience<\/strong> is coming to town as part of Manchester International Festival<\/a>\u2018s winter programme, showcasing the history of the iconic Vogue Magazine<\/strong> and its involvement in the the invention of runway fashion.<\/p>\n

One of three large-scale 360\u00ba immersive experiences<\/a><\/strong> from Lightroom at Aviva Studios<\/a> this winter, VOGUE: Inventing the Runway<\/strong> (running from 18 December \u2013 10 January) uses Vogue<\/strong>\u2018s remarkable archive and fashion network to present an experience created in collaboration with Anna Wintour<\/strong> and Vogue editors, exploring the history of the fashion runway show, narrated by Cate Blanchett<\/strong>.<\/p>\n

Lightroom via Vimeo<\/p>\n

From the intimate couture salons<\/strong> of the early 20th century to the unforgettable pop-culture events<\/strong> of the present, Inventing the Runway reveals how fashion shows<\/strong> became the ultimate statement of a designer\u2019s vision, and at times, a walking expression of their identity.<\/p>\n

The experience brings together the industry\u2019s leading voices<\/strong> with first hand interviews and a rich mix of media<\/strong>. Original animation, immersive sound design<\/strong> and a score fusing classical and pop music<\/strong> combine to evoke the world of fashion and the moments when iconic shows shifted the cultural landscape.<\/p>\n

\"vogueCredit: Lightroom <\/p>\n

Mark Guiducci<\/strong>, Creative Editorial Director, Vogue said: \u201cRunway shows have reflected society and its values for more than a century. We hope that Inventing the Runway gives audiences a better understanding of how those shows mirror the changes not only in fashion, but also culture at large\u2014the arts, entertainment, technology, politics, and the ways that they\u2019re all intertwined\u201d.<\/p>\n

Anna Wintour<\/strong>, Chief Content Officer, Cond\u00e9 Nast, and Global Editorial Director, Vogue said: \u201cAt Vogue we\u2019ve been lucky enough over the decades to see many incredible runway shows, which have often told the story of fashion as much as the clothes themselves. This Lightroom experience is a wonderful opportunity for a lot more people to experience first hand the thrill of watching the history of fashion unfold right in front of them<\/strong>.\u201d<\/p>\n

\"aviva-studios-factory-international-manchester-exterior-the-new-creative-hub-in-the-city\"Credit: Marco-Cappelletti Which brands will the VOGUE: Inventing the Runway immersive experience include? <\/p>\n

VOGUE: Inventing the Runway will feature the work of the most significant creative minds<\/strong> in fashion history, including:<\/p>\n