![\"meta](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/meta-ray-bans.jpg\")
Writing in his latest Power On newsletter<\/a>, Gurman says that upcoming new versions<\/a> of Apple’s Vision Pro mixed reality headset are a “stepping stone” towards Cook’s ultimate decade-long goal of making AR glasses \u2013 lightweight spectacles that users can wear all day and which overlay graphics on the real world.<\/p>\n
Cook has apparently made the glasses a “top priority” for the company. “Tim cares about nothing else,” Gurman quotes a person with knowledge of the matter as saying. “It’s the only thing he’s really spending his time on from a product development standpoint.”<\/p>\n
Meta is currently developing true AR glasses, and has already prototyped a version of the device it envisions bringing to mass market, dubbed Orion<\/a>.<\/p>\n Gurman notes that it will take “many years” for true AR glasses to be ready, with several technologies still needing to be perfected, including high-resolution displays, a high-performance chip, and a tiny battery that can provide all-day power.<\/p>\n Meta’s non-AR Ray-Ban glasses have reportedly been a surprise hit. These glasses are for taking pictures and conversing with an AI assistant. Apple is said to have discussed the possibility of making similar glasses<\/a> to compete in the same space. Apple’s rationale seems to be that creating smart glasses could be a precursor to developing true AR glasses further in the future. <\/p>\n Apple is also said to be adding AI-enabled cameras<\/a> to the Apple Watch and AirPods over the next couple of years.<\/p>\n