{"id":196461,"date":"2025-06-19T06:37:13","date_gmt":"2025-06-19T06:37:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/196461\/"},"modified":"2025-06-19T06:37:13","modified_gmt":"2025-06-19T06:37:13","slug":"midjourney-launches-its-first-ai-video-generation-model-v1","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/196461\/","title":{"rendered":"Midjourney launches its first AI video generation model, V1"},"content":{"rendered":"

Midjourney, one of the most popular AI image generation startups, announced on Wednesday the launch<\/a> of its much-anticipated AI video generation model, V1.<\/p>\n

V1 is an image-to-video model, in which users can upload an image \u2014 or take an image generated by one of Midjourney\u2019s other models \u2014 and V1 will produce a set of four five-second videos based on it. Much like Midjourney\u2019s image models, V1 is only available through Discord, and it\u2019s only available on the web at launch.<\/p>\n

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Introducing our V1 Video Model. It’s fun, easy, and beautiful. Available at 10$\/month, it’s the first video model for *everyone* and it’s available now. pic.twitter.com\/iBm0KAN8uy<\/a><\/p>\n

\u2014 Midjourney (@midjourney) June 18, 2025<\/a><\/p><\/blockquote>\n

The launch of V1 puts Midjourney in competition with AI video generation models from other companies, such as OpenAI\u2019s Sora, Runway\u2019s Gen 4, Adobe\u2019s Firefly, and Google\u2019s Veo 3. While many companies are focused on developing controllable AI video models for use in commercial settings, Midjourney has always stood out for its distinctive AI image models that cater to creative types. <\/p>\n

The company says it has larger goals for its AI video models than generating B-roll for Hollywood films or commercials for the ad industry. In a blog<\/a> post, Midjourney CEO David Holz says its AI video model is the company\u2019s next step toward its ultimate destination, creating AI models \u201ccapable of real-time open-world simulations.\u201d<\/p>\n

After AI video models, Midjourney says it plans to develop AI models for producing 3D renderings, as well as real-time AI models.<\/p>\n

The launch of Midjourney\u2019s V1 model comes just a week after the startup was sued by two of Hollywood\u2019s most notorious film studios: Disney and Universal<\/a>. The suit alleges that images created by Midjourney\u2019s AI image models depict the studio\u2019s copyrighted characters, like Homer Simpson and Darth Vader.<\/p>\n

Hollywood studios have struggled to confront the rising popularity of AI image and video-generating models, such as the ones Midjourney develops. There\u2019s a growing fear that these AI tools could replace or devalue the work of creatives in their respective fields, and several media companies have alleged that these products are trained on their copyrighted works.<\/p>\n

While Midjourney has tried to pitch itself as different from other AI image and video startups \u2014 more focused on creativity than immediate commercial applications \u2014 the startup cannot escape these accusations.<\/p>\n

To start, Midjourney says it will charge 8x more for a video generation than a typical image generation, meaning subscribers will run out of their monthly allotted generations significantly faster when creating videos than images.<\/p>\n

At launch, the cheapest way to try out V1 is by subscribing to Midjourney\u2019s $10-per-month Basic plan. Subscribers to Midjourney\u2019s $60-a-month Pro plan and $120-a-month Mega plan will have unlimited video generations in the company\u2019s slower, \u201cRelax\u201d mode. Over the next month, Midjourney says it will reassess its pricing for video models.<\/p>\n

V1 comes with a few custom settings that allow users to control the video model\u2019s outputs.<\/p>\n

Users can select an automatic animation setting to make an image move randomly, or they can select a manual setting that allows users to describe, in text, a specific animation they want to add to their video. Users can also toggle the amount of camera and subject movement by selecting \u201clow motion\u201d or \u201chigh motion\u201d in settings.<\/p>\n

While the videos generated with V1 are only five seconds long, users can choose to extend them by four seconds up to four times, meaning that V1 videos could get as long as 21 seconds.<\/p>\n

Much like Midjourney\u2019s AI image models, early demos of V1\u2019s videos look somewhat otherworldly, rather than hyperrealistic. The initial response to V1 has been positive, though it\u2019s still unclear how well it matches up against other leading AI video models, which have been on the market for months or even years.<\/p>\n