{"id":19664,"date":"2025-04-14T16:41:12","date_gmt":"2025-04-14T16:41:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/19664\/"},"modified":"2025-04-14T16:41:12","modified_gmt":"2025-04-14T16:41:12","slug":"trio-of-inflated-pavilions-create-rural-cafe-cinema-and-library-amid-rice-fields-in-china","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/19664\/","title":{"rendered":"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china"},"content":{"rendered":"<p>designed by increments studio and practice on earth<\/p>\n<p>\u00a0<\/p>\n<p>Down in the Clouds is a trio of curious <a href=\"https:\/\/www.designboom.com\/tag\/temporary-pavilions\/\" target=\"_blank\" rel=\"noopener\"><strong>pavilions<\/strong><\/a> planting white, bulbous forms amid the rice paddies of Xiangshan. The structures, appearing to almost <a href=\"https:\/\/www.designboom.com\/tag\/inflatable-structures\/\" target=\"_blank\" rel=\"noopener\"><strong>balloon<\/strong><\/a> out from their <a href=\"https:\/\/www.designboom.com\/tag\/aluminum\/\" target=\"_blank\" rel=\"noopener\"><strong>aluminum<\/strong><\/a> frames, are conceived by Increments Studio and Practice on Earth as part of a growing response to the steady erosion of rural life across <a href=\"https:\/\/www.designboom.com\/tag\/chinese-architecture\/\" target=\"_blank\" rel=\"noopener\"><strong>China<\/strong><\/a> as younger generations continue to migrate to cities.<\/p>\n<p>\u00a0<\/p>\n<p>These interventions \u2014 somewhere between land art and agricultural revitalization \u2014 explore how design might support agrotourism and aid economic diversification. With a <a href=\"https:\/\/www.designboom.com\/tag\/restaurant-interiors\/\" target=\"_blank\" rel=\"noopener\"><strong>caf\u00e9<\/strong><\/a>, <a href=\"https:\/\/www.designboom.com\/tag\/library-architecture-and-design\/\" target=\"_blank\" rel=\"noopener\"><strong>reading room<\/strong><\/a>, and film room, the project creates a multilayered cluster of civic spaces for gathering and exchange for local communities and tourists.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1127139 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-4.jpg\"  data- loading=\"lazy\"\/><br \/>all images by Wang Yun<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>down in the clouds aids agricultural revitalization in china<\/p>\n<p>\u00a0<\/p>\n<p>Down in the Clouds draws from the surreal world of Hans Hemmert\u2019s inflatable art. From afar, the white forms appear to float in the greenery, their oversized translucent domes softening the industrial container structures that support them. This playful dissonance \u2014 a push and pull between lightness and weight \u2014 becomes central to the experience that invites a new perspective to engage with the natural landscape. Though compact, each pavilion functions as an anchor in its own way, sparking a sense of novelty.<\/p>\n<p>\u00a0<\/p>\n<p>The caf\u00e9 cantilevers a ballooning structure from an aluminum tower, at the top of which is a viewing point. The reading room is a contemplative refuge tucked amid seven spheres that are inflated between an aluminum frame. It offers indoor, outdoor, and semi-enclosed spaces to sit and grab a book with idyllic views. Meanwhile, the film room becomes an unlikely cinema in the fields that casts stories out over the land. It is shaped as a playful encounter, shaped from an industrial\u00a0container tilted off the ground and rested atop a soft balloon-like form. Entirely enclosed with wooden internal surfaces and with the upper edge wrapped in glazing, it features integrated seating and a cinema screen.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1127147 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"563\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-12.jpg\"  data- loading=\"lazy\"\/><br \/>designed by Practice on Earth and Increments Studio<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1127137 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"563\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-2.jpg\"  data- loading=\"lazy\"\/><br \/>set amid the rice paddies of Xiangshan<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1127138 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-3.jpg\"  data- loading=\"lazy\"\/><br \/>Down in the Clouds is a trio of curious pavilions<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1127170 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-16.jpg\"  data- loading=\"lazy\"\/><br \/>planting white, bulbous forms amid the rice paddies of Xiangshan, China<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1127141 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-6.jpg\"  data- loading=\"lazy\"\/><br \/>reading room<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1127169 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-15.jpg\"  data- loading=\"lazy\"\/><br \/>the caf\u00e9 cantilevers a ballooning structure from an aluminum tower<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1127143 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-8.jpg\"  data- loading=\"lazy\"\/><br \/>a viewing point at the top and a space to linger below<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1127145 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-10.jpg\"  data- loading=\"lazy\"\/><br \/>seven spheres that are inflated between an aluminum frame<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1127140 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-5.jpg\"  data- loading=\"lazy\"\/><br \/>the reading room is a contemplative refuge<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1127172 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-18.jpg\"  data- loading=\"lazy\"\/><br \/>Increments Studio<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1127144 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-9.jpg\"  data- loading=\"lazy\"\/><br \/>integrated seating in the cinema pavilion<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1127142 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"trio of inflated pavilions create rural caf\u00e9, cinema, and library amid rice fields in china\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/down-in-the-clouds-pavilions-increments-studio-practice-on-earth-designboom-7.jpg\"  data- loading=\"lazy\"\/><br \/>the interventions are somewhere between land art and agricultural revitalization<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>project info:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>name:\u00a0<\/strong>Down in the Clouds<\/p>\n<p><strong>architect: <\/strong><a href=\"https:\/\/incrementsstudio.com\/\" target=\"_blank\" rel=\"noopener\">Increments Studio<\/a> | <a href=\"https:\/\/www.instagram.com\/increments.studio\/\" target=\"_blank\" rel=\"noopener\">@increments.studio<\/a>, <a href=\"https:\/\/practiceonearth.com\/\" target=\"_blank\" rel=\"noopener\">Practice on Earth<\/a><\/p>\n<p><strong>location:\u00a0<\/strong>China<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"designed by increments studio and practice on earth \u00a0 Down in the Clouds is a trio of curious&hellip;\n","protected":false},"author":2,"featured_media":19665,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3939],"tags":[12854,12855,4021,4020,4022,77,12856,12857,12858,10489,16,15],"class_list":{"0":"post-19664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-aluminum-architecture-and-design","9":"tag-architecture-in-china","10":"tag-arts","11":"tag-arts-and-design","12":"tag-design","13":"tag-entertainment","14":"tag-inflatable-structures","15":"tag-library-architecture-and-design","16":"tag-restaurant-and-cafe-design","17":"tag-temporary-pavilions","18":"tag-uk","19":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114337316275904574","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/19664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=19664"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/19664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/19665"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=19664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=19664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=19664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}