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Mar\u00eda Contreras, Amazon MGM Studios\u2019 head of scripted<\/p>\n
CONECTA: Amazon Studios and Prime Video in Spain are seeking local content with global potential, according to Amazon MGM Studios\u2019 head of scripted.<\/p>\n
Mar\u00eda Contreras, who has led the film strategy since 2021 and expanded her role in September last year to also include series, shared this vision at Conecta Fiction & Entertainment.<\/p>\n
\u201cWhat we\u2019re looking for are stories that connect with the viewer, that connect with our audience, and, in our case, we also want stories that can travel from the local level and attract international audiences,\u201d the executive explained.<\/p>\n
Prime Video Spain has actually been achieving international hits with titles like Culpa m\u00eda (My Fault), which at the time became the\u00a0most-watched non-English film in Prime Video history; its sequel Culpa tuya (Your Fault), which became the most successful international Prime Video original; and Apocalypse Z, which was the streamer\u2019s second most-watched international production\u00a0last year.<\/p>\n
\u201cCulpa m\u00eda and Apocalypse Z have shown that you can also do other types of genres, like horror, which also interests us,\u201d she explained. \u201cReally, what we want is to do something for everyone,\u201d she added.<\/p>\n
The executive cited as examples of this diversity titles such as the comedies En fin (Finally), A Hipster in Empty Spain and the drama La virgen roja (The Red Virgin), which had a run in cinemas before arriving on the platform.<\/p>\n
\u201cWe want our originals to have a theatrical release, and we believe that\u2019s the way forward. It\u2019s important to us that each project has its own space,\u201d Contreras said.<\/p>\n
Another area in which Prime Video will continue to strengthen its strategy is youth content.<\/p>\n
In addition to Culpa m\u00eda, Culpa tuya, and the yet-to-be-released Culpa nuestra, the platform is preparing other content in this vein, such as D\u00edmelo bajito and Enfrentados, which also adapt stories that emerged on online platform Wattpad.<\/p>\n
\u201cI promise we don\u2019t just do this,\u201d Contreras joked. \u201cBesides, youth isn\u2019t a genre, it\u2019s an audience, and in this segment we can include comedies like His Majesty, which was great for all audiences but also very youth-focused, or Journey to the End of Year.\u201d<\/p>\n
Insisting on the idea that they don\u2019t just make young adult content, the executive explained that Prime Video is looking to balance its slate, which is also being worked on in conjunction with the acquisitions team.<\/p>\n
\u201cIt\u2019s important to understand the originals strategy alongside the acquisitions strategy. The two teams work together and view the strategy as a whole. So, when they get more comedies, we look for fewer. And if they don\u2019t get horror, we start looking for horror,\u201d she explained.<\/p>\n
In that sense, the executive revealed that, currently, many comedies have arrived through acquisitions, so it\u2019s a genre that\u2019s not a priority right now.<\/p>\n
\u201cWe work closely together to see what the service needs. Because in the end, we\u2019re still a home of entertainment, a place where you can find a little something for everyone,\u201d she concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"Mar\u00eda Contreras, Amazon MGM Studios\u2019 head of scripted CONECTA: Amazon Studios and Prime Video in Spain are seeking…\n","protected":false},"author":2,"featured_media":196890,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5312],"tags":[2000,299,104],"class_list":{"0":"post-196889","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spain","8":"tag-eu","9":"tag-europe","10":"tag-spain"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114709546718781167","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/196889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=196889"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/196889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/196890"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=196889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=196889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=196889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}