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PSG chairman, Nasser Al-Khelaifi (Image: 2023 Christian Liewig – Corbis via Getty Images)<\/p>\nChampions League winners PSG have been enjoying a major boost in sales and interest post successPSG chairman, Nasser Al-Khelaifi (Image: 2023 Christian Liewig – Corbis via Getty Images)<\/p>\n
Having spent a season in the Europa League in 2023\/24, Liverpool returned to Champions League<\/a> action last season. Even with a last-16 exit, the Reds still banked some \u00a390m from the competition when factoring in all prize money and additional matchday revenue.<\/p>\n For that reason, Liverpool will likely see a return to profitability for the 2024\/25 financial year, a period which came to an end for the club on May 31, with the Reds expected to push past the \u00a3700m mark in total revenue, seeing key revenue pillars such as matchday income, commercial and broadcast rights all see healthy rises.<\/p>\n The Champions League has long been a vital part of the business for a \u2018big six\u2019 Premier League<\/a> club, with the revenues on offer being transformational when it comes to what can be done in the transfer market and on increasing payroll.<\/p>\n READ MORE: Joe Gomez drops Liverpool future hint as Jarell Quansah closes in on \u00a335m exit<\/a>READ MORE: Arne Slot blown away by Liverpool player who has ‘met all expectations’ – ‘not seen by many’<\/a><\/p>\n Winning the competition, when all revenue streams are considered, can bring in north of \u00a3120m. But there is also an unseen boost that such success brings, as is currently being enjoyed by last season\u2019s winners, and Liverpool\u2019s conquerors in the last 16, Paris Saint-Germain.<\/p>\n PSG finally got their hands on European club football\u2019s highest honour with a 5-0 rout of Internazionale in the final last month. This week they kicked off their campaign in the FIFA Club World Cup, another competition that now yields huge revenues, with participation bringing some \u00a350m to some clubs, and winning it outright worth up to \u00a3100m. It\u2019s a worthwhile endeavour for clubs financially, even if the additional player workload may be questionable.<\/p>\n But the Champions League win, and subsequent appearance at the Club World Cup, has already been shown to be impactful for PSG, a club that has been focused on building a brand as well as a football team. Take a stroll down New York\u2019s Fifth Avenue and the presence of a standalone PSG store on the world\u2019s most famous shopping street should tell you all you need to know about the Parisien\u2019s plans.<\/p>\n Last week saw PSG launch their new kit with partner Nike, the US sporting giant who will part company with Liverpool after pre-season, with the Reds making the switch to Adidas.<\/p>\n According to sports apparel platform Fanatics, PSG have improved on their previous best selling shirt sales of 2021\/22, when the trio of Kylian Mbappe, Neymar Jnr and Lionel Messi all played for the club, by 37%.<\/p>\n The surge was driven by more than 80 different \u2018Champions League Winners\u2019 products that customers could purchase within just 45 seconds of the final whistle on May 31.<\/p>\n The success has also seen PSG enjoy a surge in demand for merchandise across the United States, where the Club World Cup is currently taking place, following their opening game at the competition.<\/p>\n