{"id":201403,"date":"2025-06-21T02:22:09","date_gmt":"2025-06-21T02:22:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/201403\/"},"modified":"2025-06-21T02:22:09","modified_gmt":"2025-06-21T02:22:09","slug":"ghiblis-midlife-crisis-as-beloved-japanese-studio-turns-40-will-the-magic-fade-studio-ghibli","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/201403\/","title":{"rendered":"Ghibli\u2019s midlife crisis: as beloved Japanese studio turns 40 will the magic fade? | Studio Ghibli"},"content":{"rendered":"<p class=\"dcr-16w5gq9\">Disney, <a href=\"https:\/\/www.theguardian.com\/film\/pixar\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Pixar<\/a> \u2026 Ghibli. For its legions of admirers, the Japanese studiohasn\u2019t just held its own against the American powerhouses, it has surpassed them with the impossible beauty of its hand-drawn animation and its commentary on the ambivalence of the human condition.<\/p>\n<p class=\"dcr-16w5gq9\">Although he would refuse to acknowledge it, much of Studio Ghibli\u2019s success is down to one man: <a href=\"https:\/\/www.theguardian.com\/film\/hayaomiyazaki\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Hayao Miyazaki<\/a>, a master animator whose presence towers over the studio\u2019s output. Making a feature-length anime the old-fashioned way may require a large and multitalented cast, but Miyazaki is the thread running through Ghibli\u2019s creative genius.<\/p>\n<p class=\"dcr-16w5gq9\">Now, as the studio marks its 40th anniversary, it faces an uncertain future, amid renewed speculation that its figurehead auteur really has wielded his pencil for the last time.<\/p>\n<p class=\"dcr-16w5gq9\">Roland Kelts, a visiting professor at the school of culture, media and society at Waseda University, said Ghibli had failed to anticipate a time when Miyazaki, who is 84, would no longer be at the helm, even after the succession question grew more urgent following the death in 2018 of co-founder Isao Takahata.<\/p>\n<p class=\"dcr-16w5gq9\">Instead, the studio shifted its focus to commercial activities. \u201cThe studio failed to produce heirs to Miyazaki and Takahata, and now it\u2019s a merchandising monster,\u201d says Kelts, author of <a href=\"https:\/\/www.japanamericabook.com\/\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Japanamerica<\/a>: How Japanese Pop Culture Has Invaded the US.<\/p>\n<p class=\"dcr-16w5gq9\">In 2013, Miyazaki announced that he would no longer make feature-length films, citing the difficulty of living up to his own impossibly high standards.<\/p>\n<p>A frame from My Neighbour Totoro. Photograph: Studio Ghibli\/Kobal\/Shutterstock<\/p>\n<p class=\"dcr-16w5gq9\">But four years later, Ghibli said its co-founder had had a change of heart and would make \u201chis final film, considering his age\u201d. The result was The Boy and the Heron, winner of the 2024 Academy Award for best animated film.<\/p>\n<p class=\"dcr-16w5gq9\">While Ghibli performs alchemy on the screen, there is nothing it can do to shapeshift itself clear of the march of mortality: Miyazaki\u2019s main colour designer, Yasuda Michiyo, whose work appeared in most of his films, died two years before Takahata, while another co-founder, producer Toshio Suzuki, is 76.<\/p>\n<p class=\"dcr-16w5gq9\">As a result, the studio is finally looking ahead to a future without its leading creative light, notwithstanding persistent rumours that Miyazaki is not quite done yet. \u201cMiyazaki is 84 and may not have time to make another movie,\u201d says Kelts.<\/p>\n<p>A cultural phenomenon<\/p>\n<p class=\"dcr-16w5gq9\">The studio was formally established by Miyazaki, Suzuki and Takahata in 1985 \u2013 a year after it released the post-apocalyptic Nausica\u00e4 of the Valley of the Wind. It has since become a cultural phenomenon, winning an Oscar in 2003 for Spirited Away, and a <a href=\"https:\/\/www.theguardian.com\/film\/2024\/mar\/10\/boy-and-the-heron-hayao-miyazaki-oscar-best-animation\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">second Oscar in 2024<\/a> for The Boy and the Heron.<\/p>\n<p class=\"dcr-16w5gq9\">Told through the prism of the fantastical, and featuring characters and themes that defy the pigeonholing that underpins much of Hollywood\u2019s output, <a href=\"https:\/\/www.theguardian.com\/film\/studio-ghibli\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Studio Ghibli<\/a>\u2019s films are widely considered masterpieces of their genre, earning two Oscars and the devotion of millions of fans across the world.<\/p>\n<p class=\"dcr-16w5gq9\">Watching a Ghibli movie is like reading literature, says Miyuki Yonemura, a professor at Japan\u2019s Senshu University who studies cultural theories on animation. \u201cThat\u2019s why some children have watched <a href=\"https:\/\/www.theguardian.com\/film\/article\/2024\/aug\/01\/my-neighbour-totoro-review-miyazaki-studio-ghibli\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">My Neighbour Totoro<\/a> 40 times,\u201d she says. \u201cAudiences discover something new every time.\u201d<\/p>\n<p class=\"dcr-16w5gq9\">In some ways, Ghibli shares certain values with <a href=\"https:\/\/www.theguardian.com\/film\/walt-disney-company\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Disney<\/a>, says Susan Napier, a professor of Japanese studies at Tufts University in the US, believes. \u201cBoth are family oriented, insist on high production standards and have distinctive worldviews.<\/p>\n<p class=\"dcr-16w5gq9\">\u201cBut what is striking about Ghibli is how for the last 40 years the studio has reflected and maintained a set of values and aesthetics that are clearly drawn from its founders and not from a corporate playbook,\u201d adds Napier, author of Miyazakiworld: a Life in Art.<\/p>\n<p>Hayao Miyazaki Photograph: Chris Pizzello\/AP<\/p>\n<p class=\"dcr-16w5gq9\">Miyazaki has made no secret of his <a href=\"https:\/\/www.theguardian.com\/world\/2013\/aug\/23\/hayao-miyazaki-film-wind-rises\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">progressive politics<\/a>, informed by his experience living through conflict and postwar austerity, and has publicly criticised attempts by conservative politicians to <a href=\"https:\/\/www.theguardian.com\/commentisfree\/2022\/jul\/12\/shinzo-abe-controversial-vision-japan-constitution\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">revise<\/a> <a href=\"https:\/\/www.theguardian.com\/world\/japan\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Japan<\/a>\u2019s war-renouncing constitution. His films address the themes of war and the environment, but stop short of distilling the narrative into a simple battle of good versus evil.<\/p>\n<p class=\"dcr-16w5gq9\">The <a href=\"https:\/\/www.theguardian.com\/film\/2023\/sep\/08\/the-boy-and-the-heron-movie-review-hayao-miyazaki\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Boy and the Heron<\/a>, for example, opens with Mahito Maki, the 12-year-old protagonist, losing his mother in the US\u2019s <a href=\"https:\/\/www.theguardian.com\/world\/2025\/mar\/10\/great-tokyo-air-raid-firebombing-anniversary-america-survivors\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">aerial bombardment of Tokyo<\/a> in March 1945, in which an estimated 100,000 people died.<\/p>\n<p class=\"dcr-16w5gq9\">However, Ghibli\u2019s decades of independence ended in 2023 when the studio was <a href=\"https:\/\/www.theguardian.com\/film\/2023\/sep\/22\/nippon-tv-acquires-studio-ghibli-hayao-miyazaki\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">acquired by Nippon TV<\/a> \u2013 a move that the studio conceded came amid uncertainty over its future leadership.<\/p>\n<p class=\"dcr-16w5gq9\">Speculation that Miyazaki\u2019s eldest son, Goro, was heir apparent has dampened since the latter voiced doubt about his ability to run the studio alone, and amid reports that artistic differences had contributed to \u201cstrained\u201d relations between father and son.<\/p>\n<p class=\"dcr-16w5gq9\">Now it will be up to Nippon TV to develop a pool of directors to gradually replace the old guard, including those with expertise in computer animation, considered anathema to Ghibli\u2019s fierce commitment to hand-drawn frames.<\/p>\n<p class=\"dcr-16w5gq9\">Ghibli has at least overcome its squeamishness towards broadening its commercial brief. The Ghibli Museum has been a huge success since it opened in western Tokyo in 2001, while visitors flock to Ghibli Park in central <a href=\"https:\/\/www.theguardian.com\/world\/japan\" data-link-name=\"in body link\" data-component=\"auto-linked-tag\" target=\"_blank\" rel=\"noopener\">Japan<\/a>, whose launch in 2022 was seen as an acknowledgment by the studio that it needed to build a brand that went beyond film-making.<\/p>\n<p class=\"dcr-16w5gq9\">Now Ghibli merchandise is ubiquitous, from My Neighbour Totoro T-shirts and cuddly character toys to high-end leather handbags inspired by Spirited Away and Levi\u2019s branded Princess Mononoke jackets.<\/p>\n<p class=\"dcr-16w5gq9\">Totoro, Miyazaki\u2019s 1988 film set in 1950s rural Japan, was turned into a <a href=\"https:\/\/www.theguardian.com\/stage\/2022\/oct\/19\/my-neighbour-totoro-review-barbican-london\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">play<\/a> by the Royal Shakespeare Company in 2022. Last year a stage adaptation of Spirited Away received a <a href=\"https:\/\/www.theguardian.com\/stage\/article\/2024\/may\/09\/spirited-away-review-studio-ghibli-hayao-miyazaki-coliseum-london\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">four-star review<\/a> in the Guardian.<\/p>\n<p class=\"dcr-16w5gq9\">While computer-generated animation and AI make the painstaking, aesthetically stunning animation that Ghibli is renowned harder than it was a generation ago, Napier is not convinced the octogenarian auteur is ready to retire.<\/p>\n<p class=\"dcr-16w5gq9\">\u201cI can\u2019t imagine someone like Miyazaki, with his intellectual and artistic vivacity, simply being content to sit around, so who knows?\u201d<\/p>\n<p class=\"dcr-16w5gq9\">Agence France-Presse contributed reporting<\/p>\n","protected":false},"excerpt":{"rendered":"Disney, Pixar \u2026 Ghibli. For its legions of admirers, the Japanese studiohasn\u2019t just held its own against the&hellip;\n","protected":false},"author":2,"featured_media":201404,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3935],"tags":[77,3943,16,15],"class_list":{"0":"post-201403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-entertainment","9":"tag-movies","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114718975691578986","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/201403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=201403"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/201403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/201404"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=201403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=201403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=201403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}