{"id":204288,"date":"2025-06-22T04:51:13","date_gmt":"2025-06-22T04:51:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/204288\/"},"modified":"2025-06-22T04:51:13","modified_gmt":"2025-06-22T04:51:13","slug":"americas-queen-of-jams-savages-meghan-markles-latest-as-ever-fruit-spread-theres-no-excuse-for-this","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/204288\/","title":{"rendered":"America’s queen of jams savages Meghan Markle’s latest ‘As Ever’ fruit spread: ‘There’s no excuse for this’"},"content":{"rendered":"

By PETER SHERIDAN <\/p>\n

Published: 20:05 EDT, 21 June 2025 | Updated: 20:17 EDT, 21 June 2025 <\/p>\n

The Duchess of Sussex<\/a> may have set the tills ringing with the latest ‘As Ever’ merchandise, but her new apricot spread has been savaged by critics \u2013 within hours of going on sale.<\/p>\n

Champion jam-maker Donna Collins said: ‘It’s a real disappointment that Meghan is selling a fruit spread, which is what you make when your jam fails. In the jam industry a spread is what we call something that didn’t work.<\/p>\n

‘It can have the best ingredients, but if I had a jam that was too runny, I’d slap a label on it and call it a spread. There’s no excuse for this. It should be perfect.’<\/p>\n

Ms Collins, who owns Jelly Queens jam company and has won more than 40 world championship honours in jam-making competitions, also queried the ingredients in Meghan’s spread.<\/p>\n

The jars, sold in keepsake packaging for \u00a310 or plain for \u00a37, list conventionally grown apricots, dried organic apricots, organic pure cane sugar and fruit pectin.\u00a0<\/p>\n

‘Why should she include conventionally grown apricots, which will have used pesticides?’ said Ms Collins. ‘And why is she using pectin, which is a gelling agent, unless it’s because her spread was too runny? Most spreads don’t use pectin.’<\/p>\n

Meghan launched her ‘As Ever’ brand in April with a raspberry spread, which critics attacked for being ill-suited for spreading on bread or toast.<\/p>\n

Many fans who jumped online the moment Meghan’s ‘As Ever’ products went up for sale on Friday were disappointed to learn the apricot spread had sold out.<\/p>\n

\"Meghan <\/p>\n

Meghan Markle (pictured) launched her ‘As Ever’ brand in April with a raspberry spread, which critics attacked for being ill-suited for spreading on bread or toast<\/p>\n

\"Donna <\/p>\n

Donna Collins, who owns Jelly Queens jam company and has won more than 40 world championship honours in jam-making competitions, queried the ingredients in Meghan’s spread<\/p>\n

\"Meghan's <\/p>\n

Meghan’s As Ever products including her jam launched in April and rapidly sold out<\/p>\n

Ms Collins added: ‘Her apricot spread sold out in minutes, just like her earlier raspberry spread, which may mean they only made a small batch.<\/p>\n

‘I don’t know who’s making her spread, but we all know it’s not Meghan. It sounds like they really don’t know what they are doing.’<\/p>\n

Maureen Foley, owner of Red Hen Cannery near Montecito, said she suspected Meghan wanted to make a spread to take advantage of marketing opportunities.\u00a0<\/p>\n

‘She may be smart trying to fill a niche,’ said Ms Foley. ‘Spreads can be sweet or savoury, and used on dishes for all meals, so perhaps it’s just clever marketing.’<\/p>\n

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