{"id":204634,"date":"2025-06-22T08:07:46","date_gmt":"2025-06-22T08:07:46","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/204634\/"},"modified":"2025-06-22T08:07:46","modified_gmt":"2025-06-22T08:07:46","slug":"google-proposes-major-changes-to-search-results-to-avoid-eu-antitrust-fine-et-hospitalityworld","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/204634\/","title":{"rendered":"Google Proposes Major Changes to Search Results to Avoid EU Antitrust Fine, ET HospitalityWorld"},"content":{"rendered":"

Alphabet’s Google has proposed more changes to its search results to better showcase rivals in a bid to stave off a possible hefty EU antitrust fine, according to documents seen by Reuters.<\/p>\n

Google’s latest proposal came three months after the European Commission<\/a> charged the U.S. tech giant with favouring its own services such as Google Shopping<\/a>, Google Hotels and Google Flights over rivals in breach of the Digital Markets Act (DMA).<\/p>\n

The landmark DMA sets out a list of dos and don’ts for Big Tech aimed at reining in their power and giving rivals more room to compete and consumers more choices.<\/p>\n

Under Google’s new proposal a vertical search service<\/a> (VSS) selected on objective and non-discriminatory criteria would get its own box at the top of the search page with the same format, information and features as Google’s, the document said.<\/p>\n

The box would contain three direct links picked by the VSS, to hotels, airlines, restaurants and transport.<\/p>\n

Other VSS, which are specialised search engines within Google, would be ranked below but without a box unless users click on them. <\/p>\n

“We do not agree with the (Commission’s) preliminary findings’ position but, on a without prejudice basis, we want to find a workable solution to resolve the present proceedings,” the documents sent by both Google and the Commission to the rivals said.<\/p>\n

The rivals will provide feedback at a July 8 meeting called by the Commission. A number of rivals, who did not want to be named ahead of the meeting, told Reuters that the changes still do not go far enough to ensure a level playing field.<\/p>\n

(Reporting by Foo Yun Chee; Editing by Susan Fenton<\/a>) <\/p>\n