A new campaign that aims to \u2018challenge\u2019 the traditional, transactional model of financial advice has been officially launched.<\/p>\n
Backed by pension provider Aegon and led by Dr Tom Mathar, Money:Mindshift is a\u00a0 mission to reshape how people understand and engage with their financial lives.<\/p>\n
Instead, it offers a more human approach \u2013 one that recognises the emotional and psychological realities behind our money decisions.<\/p>\n
The launch coincides with fresh research from Aegon that reveals nearly half of Brits still believe \u2018money can buy happiness\u2019, while 27% disagree and 28% remain unsure.<\/p>\n
Mathar said: \u201cMoney:Mindshift is about shifting from numbers to your North Star \u2013 from focusing solely on financial outcomes to being guided by what truly matters in your life.<\/p>\n
\u201cAt the heart of Money:Mindshift is the recognition that it\u2019s completely normal to feel regret, anxiety, or even shame about money.<\/p>\n
\u201cThese are not failures \u2013 they\u2019re insights. And we can work with them constructively.<\/p>\n
\u201cBeing human-centric means recognising that people are more than just clients. They have instincts, emotions, vulnerabilities and values. Good financial advice should reflect that.\u201d<\/p>\n
Mathar said that Money:Mindshift also explores the difference between being \u2018well off\u2019 and living a \u2018well-lived life\u2019.<\/p>\n
\u201cMoney is an important part of a well-lived life \u2013 just like yeast is important when baking bread. But bread also needs flour, water and salt,\u201d he said.<\/p>\n
\u201cLikewise, a fulfilling life needs more than just money. It takes love, purpose, health and connection. All the ingredients matter.<\/p>\n
\u201cA well-lived life includes your health, your relationships, your education, your self-awareness. These are all assets too.\u201d<\/p>\n
Mathar believes that the truth behind the age-old question of whether money buys happiness is nuanced.<\/p>\n
\u201cIf you\u2019re struggling to make ends meet, more money can absolutely improve your quality of life.<\/p>\n
\u201cBut if you\u2019re already earning well, the real question becomes: are you sacrificing something else for that additional income \u2013 and how does that impact your overall wellbeing?\u201d<\/p>\n