{"id":206389,"date":"2025-06-23T00:37:14","date_gmt":"2025-06-23T00:37:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/206389\/"},"modified":"2025-06-23T00:37:14","modified_gmt":"2025-06-23T00:37:14","slug":"meghan-markle-reveals-surprising-plans-on-princess-dianas-birthday","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/206389\/","title":{"rendered":"Meghan Markle reveals surprising plans on Princess Diana’s birthday"},"content":{"rendered":"

Meghan Markle<\/a> is continuing to make bold moves as she marked what would have been Princess Diana’s<\/a> birthday with a meaningful announcement of her own.<\/p>\n

On July 1st, the Duchess of Sussex\u00a0<\/a>quietly revealed a fresh launch date for her sold-out lifestyle brand, As Ever, surprising fans with the news that the next drop of her highly coveted Napa Valley Ros\u00e9 will go live on none other than what would have been Diana\u2019s 64th birthday.<\/p>\n

The announcement, shared via the official As Ever Instagram account, came with a sun-drenched image of a bottle of the wine elegantly styled poolside, flanked by two glasses and ripe apricots.\u00a0<\/p>\n

\"On\u00a9 InstagramOn July 1st, the Duchess of Sussex quietly revealed a fresh launch date for her sold-out lifestyle brand,<\/p>\n

The caption read: “Cheers, dears! Wishing you a wonderful weekend! You\u2019ve certainly made ours wonderful. We sold out…again!” before revealing that the next chance to order will be “July 1st at 8 a.m. PT.”<\/p>\n

The date is a poignant one for Meghan, 43, who has spoken openly about the emotional connection she feels with her late mother-in-law, describing her as “someone I wish I\u2019d had the chance to know.”<\/p>\n

\"Diana,\u00a9 Tim Graham Photo Library via GetPrincess Diana would have turned 64 on July 1, 2025<\/p>\n

And while no mention of Diana was made in the post itself, many fans were quick to draw a connection between the timing and Meghan\u2019s own values-led vision for her brand.<\/p>\n

In her recent podcast, Confessions of a Female Founder, Meghan hinted that As Ever\u2019s direction would defy traditional marketing tactics often seen in luxury circles, including the now-commonplace “scarcity drop” approach. “I want to move away from that scarcity mentality,” she explained. “I don\u2019t want you to eat that jam once every six months. I want that to be on your shelf all the time.”<\/p>\n

\"Meghan\u00a9 NetflixMeghan Markle’s products sell out within minutes<\/p>\n

Since its launch earlier this year, As Ever has become an unexpected runaway success, with each of its artisan-made product lines, from preserves and teas to its cult ros\u00e9, selling out within minutes of release.\u00a0<\/p>\n

Yet Meghan insists that rather than capitalising on hype, she\u2019s playing a longer game. “We planned for a year and everything sold out in 45 minutes,” she said on her podcast. “Yes, amazing, great news. Then what do you do? Do you just sell out again in an hour? Or is that annoying as a customer?”<\/p>\n

\"Meghan\u00a9 GettyMeghan speaks about her business plans<\/p>\n

Her answer was to pause and rethink. “Let\u2019s wait until we are completely stable and we have everything we need,” she said, reflecting her belief in thoughtful growth and customer-first thinking.\u00a0<\/p>\n

Prince Harry and Meghan Markle’s clever tactic to recover from interview revealed \u2013 \u2018they needed it\u2019<\/b><\/p>\n

That intention appears to have paid off, with the brand teasing not just more ros\u00e9, but a future expansion into fashion, interiors and, eventually, hospitality.<\/p>\n

“My heart is very deeply in my home,” she explained in an interview with Fast Company. “Everything comes from being rooted in the love story of your home and garden, and then you can imagine different verticals coming out of that.”<\/p>\n

ROYAL FAN? JOIN THE CLUB<\/p>\n

Welcome to The HELLO! Royal Club<\/a>, where thousands of royal fans like you get to delve deeper into the wonderful world of royalty every day. Want to join them? Just click the button below for a list of club benefits and joining information.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Meghan Markle is continuing to make bold moves as she marked what would have been Princess Diana’s birthday…\n","protected":false},"author":2,"featured_media":206390,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7708],"tags":[7709,7721,7719,7718,7720,1281,447,1412,7710,519,7796,7711],"class_list":{"0":"post-206389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-royals","8":"tag-british-royal-family","9":"tag-duchess-of-sussex","10":"tag-duke-of-sussex","11":"tag-harry","12":"tag-meghan","13":"tag-meghan-markle","14":"tag-prince-harry","15":"tag-princess-diana","16":"tag-royal-families","17":"tag-royal-family","18":"tag-royalty","19":"tag-uk-royal-family"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114729888116853000","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/206389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=206389"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/206389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/206390"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=206389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=206389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=206389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}