{"id":212238,"date":"2025-06-25T04:41:22","date_gmt":"2025-06-25T04:41:22","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/212238\/"},"modified":"2025-06-25T04:41:22","modified_gmt":"2025-06-25T04:41:22","slug":"lidl-trek-welcomes-unbroken-as-new-sponsor","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/212238\/","title":{"rendered":"Lidl-Trek Welcomes Unbroken as New Sponsor"},"content":{"rendered":"

\n Unbroken\u2019s Salmon-Sourced Recovery Tablets Provide Lidl-Trek Riders with \u2018Real Time Recovery\u2019 Advantage\n <\/p>\n

Lidl-Trek is proud to announce a new partnership with Unbroken<\/a>, a recovery tablet naturally derived from salmon and formulated to accelerate muscle recovery for athletes.<\/p>\n

Unbroken has already played a key role in Lidl-Trek\u2019s standout 2025 campaign, contributing to six stage victories and the Ciclamino jersey at the Giro d\u2019Italia. Lidl-Trek rider Mattias Skjelmose began using the product during last season\u2019s Vuelta a Espa\u00f1a, where he was honored as the best young rider.<\/p>\n

\"\"<\/p>\n

\u00a0\u201cI started taking it before and after the Vuelta, and I felt good, so I continued to use it,\u201d said Mattias Skjelmose. \u201cMy recovery has improved with Unbroken, and I feel better on the bike day to day. I feel like my general well-being and overall health is improved, too. I\u2019m quite surprised at how good I feel.\u201d<\/p>\n

Starting with the Tour de France and Giro d\u2019Italia Women, Lidl-Trek riders will race in an updated version of their current jersey featuring Unbroken\u2019s logo on the back and the chest side panels, marking the official debut of the partnership on cycling\u2019s biggest stages.<\/p>\n

Thordur Kolbeinsson, Chairman of Unbroken added: \u201cAt Unbroken, we are proud to join Lidl-Trek as a sponsor and partner for their Real Time Recovery \u2013 supporting one of the most advanced teams in cycling with our uniquely formulated, science-backed product. Lidl-Trek\u2019s innovation in performance equipment reflects the same ambition that drives Unbroken: helping athletes push further with smarter recovery and better muscle health.\u201d<\/p>\n

\"\"<\/p>\n

Backed by sports-nutrition experts, Unbroken\u2019s fast-acting formula delivers the full range of free-form amino acids and nutrients muscles need to rebuild after intense effort. Trusted by Lidl-Trek\u2019s athletes, its rapid-absorption properties begin working immediately, supporting Real Time Recovery and performance gains.<\/p>\n

Produced in Norway using premium marine ingredients, Unbroken features salmon-sourced proteins and delivers all nine essential amino acids (9EAAs) in free-form and di- & tri-peptides making it ideal for use before, during, and after training or competition for recovery on the go. Each tablet also naturally includes vitamin B12 for sustained energy and zinc to boost immune function.<\/p>\n

Unbroken is now available in Trek Stores across the U.S. and Europe, making it easier than ever for every athlete to recover like a professional.<\/p>\n","protected":false},"excerpt":{"rendered":"Unbroken\u2019s Salmon-Sourced Recovery Tablets Provide Lidl-Trek Riders with \u2018Real Time Recovery\u2019 Advantage Lidl-Trek is proud to announce a…\n","protected":false},"author":2,"featured_media":212239,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4318],"tags":[105,4434,16,15],"class_list":{"0":"post-212238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-health","9":"tag-nutrition","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114742171114458267","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/212238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=212238"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/212238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/212239"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=212238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=212238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=212238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}