![\"Danny](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/Chansiri-Rohl-1140x644.jpg\")
<\/p>\n <\/p>\n
(Credit: Imago)<\/p>\n
![\"Dr](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/dan-plumley.png\")
<\/p>\n
Thu 26 June 2025 7:30, UK <\/p>\n
Dejphon Chansiri is asking for an eye-watering \u00a3100million fee for the crisis-ridden Sheffield Wednesday.<\/strong><\/p>\n But that number might be achievable, football finance expert Dan Plumley explained to Football Insider<\/strong> exclusively.<\/p>\n As confirmed by a club statement<\/a> on 18 June, the Owls have been placed under a three-window transfer embargo by the EFL after Chansiri failed to pay wages on three separate occasions in the 2024\/25 season<\/a>.<\/p>\n Wednesday could see an exodus of players leaving on free transfers<\/a>, should June\u2019s wages fail to be paid to the playing staff.<\/p>\n The situation is not helped by Danny Rohl\u2019s desire to leave<\/a> the club, as the German has seemingly been the glue holding the embattled team together.<\/p>\n Wednesday managed to achieve a respectable 12th-placed finish last season, but as their rivals focus on strengthening this summer, the Owls find themselves mired in boardroom chaos.<\/p>\n<\/p>\n MORE FOOTBALL INSIDER STORIES<\/p>\n The Athletic<\/a> reported that former owner Milan Mandaric had flown to the UK to explore a deal, but Chansiri<\/a> was refusing to engage with the idea of selling the club.<\/p>\n According to BBC Sport<\/a>, Chansiri is asking for \u00a3100m to sell the club, a fee which is considerably higher than what Plumley thinks the club should be valued at.<\/p>\n However, the senior lecturer at Sheffield Hallam University explained exclusively to Football Insider<\/strong> how the Wednesday owner could justify that figure.<\/p>\n Plumley said: \u201cAn owner has always got a kind of marker in their head of what they think they want to sell for, and that sometimes isn\u2019t the same as what a buyer is prepared to pay. <\/p>\n \u201cIf you look at Sheffield Wednesday, it\u2019s a very similar conversation around a revenue multiplier and additional add-ons get you into that \u00a350-60million, top-end \u00a370m range. <\/p>\n \u201cThe club don\u2019t own the stadium, the owner owns the stadium through another company. <\/p>\n \u201cAny buyer is going to want to get that stadium as part of the deal, so you\u2019ve got another factor there in terms of a potential add-on, but also as a potential challenge.<\/p>\n \u201cTo get to a figure of \u00a3100m you\u2019re looking at really selling the upside. <\/p>\n \u201cYou know, you\u2019re selling the history of the club, the fan base, the attendances that it commands and can bring, but also the way in which you can monetise some of the fan base around the world better as well. <\/p>\n \u201cSo how do you tap into that digital footprint and a lot of clubs are looking at doing that?<\/p>\n \u201cThat\u2019s where you get these valuations that kind of go above the industry standard valuation techniques because you are looking at selling the upside and what that club could become.<\/p>\n \u201cAnd then of course, if you can get a club like that to the Premier League, then you can start to inflate that valuation because of the broadcast deals, that\u2019s all the background stuff to it. <\/p>\n \u201cYou\u2019re looking at the numbers that we can see and intuitively make sense. And again, for a Championship club of that size, \u00a350-70m is absolutely workable to get it up to that figure that the owner\u2019s reportedly asking for, but you\u2019ve got to really sell the upside.\u201d<\/p>\n With the club at risk of losing their key players this summer, Josh Windass has been linked with a surprise move to Valencia<\/a>.<\/p>\n![\"Sheffield](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/Sheffield-Wednesday-flag_1200x824-1024x703.jpg\")
Sheffield Wednesday are facing the prospect of a three-window transfer ban.Dejphon Chansiri \u2018really needs to sell Sheff Weds upside\u2019 <\/strong><\/p>\n![\"Danny](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/Rohl-stats.png\")
Danny Rohl\u2019s record as Sheffield Wednesday manager. (Credit: Imago)<\/p>\n![\"Josh](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/Josh-Windass-1024x683.jpg\")
Josh Windass was Sheffield Wednesday\u2019s top scorer last season. (Credit: Imago)Josh Windass linked with Valencia switch amid Hillsborough chaos<\/strong><\/p>\n