![\"\"](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/605f.jpg\")
Kooka\u00ef<\/p>\n
Last year, Kooka\u00ef opened stores in the French towns of Brest, Castres and Haguenau, and this year in Metz.<\/p>\n
Kooka\u00ef now operates about 50 retail outlets (between monobrand stores and department store concessions), and is seeking new partners to expand its store fleet. Five new openings with franchisees are scheduled before the end of 2025, notably in B\u00e9thune and La Baule. Kooka\u00ef is looking to open in towns with over 30,000 inhabitants, where it seeks city-centre premises of 70 to 120 square metres. In 2026, it is hoping to open between 10 and 15 new stores.<\/p>\n
The difficulties experienced by many fashion retailers, for example Comptoir des Cotonniers<\/a> and IKKS<\/a>, are regarded as opportunities by Kooka\u00ef, which is hoping to win over some of these struggling brands\u2019 franchisees. The contract the group is offering includes an entry fee of \u20ac10,000.<\/p>\n Cohen has not disclosed Kooka\u00ef\u2019s revenue, but said that the retailer has grown 15% in like-for-like terms since the start of 2025. He attributed this positive result to the brand\u2019s repositioning following the acquisition. \u201cBetween 2017 and 2023, [Kooka\u00ef] belonged to an Australian businessman, Rob Cromb, who introduced a sexy style more appropriate to his market, targeting young women between 20 and 30 years old. We have reoriented the brand toward a French client\u00e8le, with less daring looks, while preserving the contemporary feminine touch typical of Kooka\u00ef,\u201d said Cohen. The brand has shifted its main target to 35-40-year-olds, and has slightly raised prices to feature higher quality fabrics.<\/p>\n Kooka\u00ef’s design team works at the group\u2019s headquarters in Pantin, alongside the staff of Antonelle and UJA. \u201cThey are physically in the same building, but each brand functions independently,\u201d said Cohen. Antonelle and UJA are both targeting an older client\u00e8le. While Antonelle\u2019s results are described as \u201cvariable,\u201d UJA, which was bought by the group in 2020, has extended its footprint, growing from \u201ca revenue of \u20ac10 million at the time of the acquisition to \u20ac25 million now,\u201d said Cohen, a result achieved by opening both directly owned and franchised stores.<\/p>\n Cohen is always on the lookout for market opportunities, but isn\u2019t aiming to buy a new brand, he is more inclined to make a move for \u201csuitable store locations.\u201d The Antonelle-UJA group employs more than 400 people, including 100 for Kooka\u00ef.<\/p>\n Kooka\u00ef was founded in Paris\u2019s Sentier district in 1983 by Jean-Lou<\/a> Tepper, Jacques Nataf and Philippe de Hesdin. It was owned by the Vivarte<\/a> group between 1996 and 2017, when it was acquired by its Oceania franchisee, the Magi Group, led by Rob Cromb. Kooka\u00ef made a name for itself 40 years ago in France by creating the \u2018kooka\u00efette\u2019 look, bringing a touch of impertinence to the mid-range fashion segment thanks to its colourful, easy-to-wear knitwear and high-impact advertising campaigns.\n <\/p>\n \n Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Translated by Nicola Mira Published June 26, 2025 At the end of 2023, French fashion group Antonelle-Un jour…\n","protected":false},"author":2,"featured_media":216675,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5309],"tags":[952,85889,2000,299,2584,36,85890,85888,85892,15909,5775,15910,85891],"class_list":{"0":"post-216674","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-beauty","9":"tag-comptoir-des-cotonniers","10":"tag-eu","11":"tag-europe","12":"tag-fashion","13":"tag-france","14":"tag-ikks","15":"tag-kookai","16":"tag-lou","17":"tag-luxury","18":"tag-network","19":"tag-professionals","20":"tag-vivarte"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114751356739019941","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/216674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=216674"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/216674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/216675"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=216674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=216674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=216674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Spring\/Summer](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/557b.jpg\")
Spring\/Summer 2025 – Kooka\u00ef<\/p>\n