Today in Frankfurt, BBVA officially launched its new digital bank in Germany.<\/p>\n
It combines cutting-edge technology, through one of the top financial apps in the world, with a compelling value proposition: an interest-bearing checking account paying three percent for the first 12 months, and a debit card with a three percent cashback on purchases \u2013 both paid monthly and completely free of charges, with no fees.<\/p>\n
\n\u201cWe\u2019re bringing something new to Germany. A banking experience that combines the simplicity and convenience of a fee-free account, typical of digital actors, with the full range of products, reliability, and trust of a universal bank,\u201d said BBVA CEO Onur Gen\u00e7.<\/p>\n<\/blockquote>\n
The launch of BBVA in Germany, where BBVA had previously been operating through its Corporate & Investment Banking (CIB) business only, marks the opening of its second fully digital bank in Europe, following the successful roll-out in Italy at the end of 2021.<\/p>\n
In that market, BBVA has already earned the trust of more than 700,000 customers in just over three years, and it expects to reach one million customers by the end of 2026. As Europe\u2019s largest economy with a highly digital-savvy population, Germany is the next natural step for the bank\u2019s digital expansion.<\/p>\n
\n\u201cWe are confident in the model we\u2019re bringing to Germany because we\u2019ve seen it succeed before. We believe German customers are ready for a fresh alternative that\u2019s mobile-first, transparent, and backed by the strength and reputation of a global bank like BBVA,\u201d Gen\u00e7 added.<\/p>\n<\/blockquote>\n
Currently, 66% of BBVA\u2019s new customers join the bank through digital channels. The Group has more than 59.3 million mobile customers, and 79% of its sales take place on digital channels.<\/p>\n
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