{"id":218012,"date":"2025-06-27T07:19:14","date_gmt":"2025-06-27T07:19:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/218012\/"},"modified":"2025-06-27T07:19:14","modified_gmt":"2025-06-27T07:19:14","slug":"manchesters-fastest-growing-brand-revealed-in-new-sunday-times-100-list","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/218012\/","title":{"rendered":"Manchester’s fastest growing brand revealed in new Sunday Times 100 list"},"content":{"rendered":"

Adanola, loved by the likes of Michelle Keegan and Molly-Mae Hague, is the hottest new name in activewearKendall Jenner modelling for Adanola, a brand loved by influencers(Image: Adanola)<\/p>\n

From its early days in Old Trafford to the wardrobes of A-listers, Adonola is a true Manchester success story.<\/p>\n

As the brainchild of Monton-born brothers Hyrum and Josh Cook, the fashionable athleisure brand combines homegrown ambition with global appeal.<\/p>\n

But behind the Instagram-worthy loungewear is a story rooted in family and northern graft.<\/p>\n

“There was a garage full of sewing machines and I can still remember the smell and sounds, it was so exciting to help them,” Josh told the Manchester Evening News in 2017<\/a>.<\/p>\n

“We would wake up early and make the gruelling 6am market trips around the north west but we loved it.”<\/p>\n

Their early love for sewing \u2013 inspired by grandparents who cut and sewed bridesmaid dresses \u2013 laid the foundation for the business that launched in November 2015. But it wasn’t until May 2020 when the brand really hit its stride.<\/p>\n

In the first Covid lockdown, remote work and home workouts fuelled the demand for comfy, chic clothes, and tight waistbands were quickly banished to the back of the wardrobe.<\/p>\n

\"HyrumHyrum and Josh Cook of Adanola in 2017, before the brand gained traction(Image: Lucy Roue\/MEN)<\/p>\n

With the help of TikTok’s ‘clean girl aesthetic’, a style trend emphasising a minimalist, effortlessly chic and polished look, Adanola’s Ultimate Leggings went viral \u2013 and global \u2013 and have remained the brand’s best-selling product.<\/p>\n

Now, Adanola is one of the North West’s fastest-growing companies, ranking fourth on The Sunday Times 100<\/a> list released today (June 27). With 128 per cent sales growth over the past three years and reporting \u00a384.4m in its latest sales, it is Manchester’s fastest-growing brand.<\/p>\n

In the last financial year, the brand more than doubled its turnover, jumping from \u00a327.8m to \u00a357.1m, and recorded a pre-tax profit of \u00a318.9m, Business Live reports<\/a>.<\/p>\n

Its sleek, minimalist look \u2013 combined with Influencer-led campaigns and clever social media marketing \u2013 has helped it crack the notoriously competitive athleisure market, which is worth over \u00a3315.1bn globally and set to reach \u00a3538.6bn by 2030.<\/p>\n

With the likes of Kendal Jenner fronting campaigns, and Maya Jama, Michelle Keegan and Molly-Mae Hague all spotted wearing Adanola, its influence is only getting stronger<\/a> \u2013 in both the UK and US.<\/p>\n

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Despite its success, the brand’s heart is still in Manchester. After starting in Old Trafford’s Empress Business Centre, Adanola HQ moved into a 13,000 sq ft office at the historic, Grade II-listed Dantzic building in the NOMA district in 2023, and doubled that footprint less than a year later.<\/p>\n

The Cook brothers vowed eight years ago to keep their headquarters firmly here, stating that the city has “done a lot for fashion” \u2013 and they have kept to their word, even as the brand goes global.<\/p>\n

Last year, the brothers appointed former Gymshark Chief Commercial Officer, Niran Chana, as Adanola’s new CEO.<\/p>\n

\u201cOur goal is to ensure the brand is accessible to as many people as possible. We want our customers to feel effortless, comfortable and confident without having to break the bank,\u201d Niran Chana told The Telegraph.<\/p>\n

And with the tagline, “Everybody\u2019s Everyday Uniform”, that’s exactly what Adanola set out to achieve.<\/p>\n

Josh said the brand was inspired by the realisation that more people choose to wear activewear out and about in their everyday lives.<\/p>\n

“I saw a woman in the Trafford<\/a> Centre in bright pink neon and realised more people than ever want gym clothes they can wear out,” he explained. “It needed to be fashionable as well as functional.”<\/p>\n

Adanola now sits at number 25 on The Sunday Times 100 list of the UK’s fastest-growing private companies \u2013 and number one in Manchester. The brand is rubbing shoulders with other North West success stories like REFY Beauty, Club L London and Six Stories.<\/p>\n

Back in 2017, Josh told the M.E.N the goal was to make Adanola Manchester’s “prime fashion brand”. Eight years on, scroll through Instagram and that dream looks very much realised.<\/p>\n","protected":false},"excerpt":{"rendered":"Adanola, loved by the likes of Michelle Keegan and Molly-Mae Hague, is the hottest new name in activewearKendall…\n","protected":false},"author":2,"featured_media":218013,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8813],"tags":[748,393,2584,4884,2465,86321,86322,36241,16,15],"class_list":{"0":"post-218012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-manchester","8":"tag-britain","9":"tag-england","10":"tag-fashion","11":"tag-great-britain","12":"tag-manchester","13":"tag-monton","14":"tag-noma","15":"tag-old-trafford","16":"tag-uk","17":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114754117364742346","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/218012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=218012"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/218012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/218013"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=218012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=218012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=218012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}