{"id":223002,"date":"2025-06-29T03:47:08","date_gmt":"2025-06-29T03:47:08","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/223002\/"},"modified":"2025-06-29T03:47:08","modified_gmt":"2025-06-29T03:47:08","slug":"food-retailers-pushed-to-make-healthy-options-more-appealing","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/223002\/","title":{"rendered":"Food retailers pushed to make healthy options more appealing"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Alongside the new partnership, the government said it will also: <\/p>\n<ul role=\"list\">\n<li>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Offer shopping vouchers to customers in return for being active and eating healthily, via a new app<\/p>\n<\/li>\n<li>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Double the number of spaces on the NHS Digital Weight Management Programme, which supports obese individuals with either diabetes or high blood pressure<\/p>\n<\/li>\n<li>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Introduce stricter rules on advertising alcohol to in line with current regulation on promoting junk food<\/p>\n<\/li>\n<\/ul>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">It is hoped the new guidance will reduce people&#8217;s sugar and calorie intake overall. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The government cited research showing that cutting just 50 calories a day would lift 340,000 children and two million adults out of obesity.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">If everyone who is overweight reduced their calorie intake by just 216 calories a day,  which is equivalent to a single bottle of fizzy drink, obesity would be halved, researchers said. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">This is not the first time the government has sought voluntary partnerships with industry. Over the last 20 years there has been numerous food reformulation programmes aimed at reducing salt, sugar and calories in certain foods.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Success has been mixed with a push to reduce sugar in certain foods by 20% between 2015 and 2020 falling well short.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Sarah Woolnough, from The King&#8217;s Fund think tank, said while welcome, the impact of the scheme may be limited.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">\u201cA lot of less healthy food and drink is purchased from local convenience shops and takeaways. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">\u201cThe stark fact remains that unhealthy food is far cheaper and more readily available and so unless this change is part of a wider, comprehensive strategy it will not be enough.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Alongside the new partnership, the government said it will also: Offer shopping vouchers to customers in return for&hellip;\n","protected":false},"author":2,"featured_media":223003,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4318],"tags":[105,4434,16,15],"class_list":{"0":"post-223002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-health","9":"tag-nutrition","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114764608000392654","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/223002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=223002"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/223002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/223003"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=223002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=223002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=223002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}