{"id":22869,"date":"2025-04-15T20:10:08","date_gmt":"2025-04-15T20:10:08","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/22869\/"},"modified":"2025-04-15T20:10:08","modified_gmt":"2025-04-15T20:10:08","slug":"google-cracks-down-on-eu-crypto-ads-only-mica-licensed-firms-allowed","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/22869\/","title":{"rendered":"Google cracks down on EU crypto ads: Only MiCA-licensed firms allowed!"},"content":{"rendered":"<ul>\n<li data-start=\"15\" data-end=\"100\">Google will restrict crypto ads in the EU to MiCA-licensed firms starting from the 23rd of April 2025.<\/li>\n<li data-start=\"15\" data-end=\"100\">Advertisers must hold MiCA licenses and Google certification to run crypto ads across EU member states.<\/li>\n<\/ul>\n<p>Google is rolling out a major update to its cryptocurrency advertising policy in the European Union, putting MiCA compliance front and center.<\/p>\n<p>Starting from the 23rd of April, only crypto firms licensed under the EU\u2019s Markets in Crypto-Assets (MiCA) regulation will be allowed to advertise exchanges and wallets. <\/p>\n<p>This regulatory shift raises compliance standards and reshapes how crypto companies engage with EU users.<\/p>\n<p><strong data-start=\"0\" data-end=\"38\" data-is-only-node=\"\">Crypto ads are changing \u2013 why it matters<\/strong><\/p>\n<p>This move marks a major shift toward regulatory uniformity across the bloc, aligning Google\u2019s ad policies with Europe\u2019s sweeping crypto legislation.<\/p>\n<p><a href=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-15-131811.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-482952\" class=\"size-full wp-image-482952\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"crypto ads\" width=\"1175\" height=\"582\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-15-131811.jpg\"\/><\/a><\/p>\n<p id=\"caption-attachment-482952\" class=\"wp-caption-text\">Source: Google Support<\/p>\n<p>While the move aims to boost user protection and legitimize crypto services, it also raises the entry barrier for advertisers \u2014 especially smaller firms or those operating under older national licenses.<\/p>\n<p>For crypto marketers, compliance has become the price of visibility in one of the world\u2019s most heavily regulated markets.<\/p>\n<p><strong>Who\u2019s affected and what MiCA compliance means<\/strong><\/p>\n<p>The policy covers all 27 EU member states, including Germany, France, Italy, Spain, and the Netherlands. MiCA is the EU\u2019s first unified crypto regulation, designed to standardize rules across the region.<\/p>\n<p>Advertisers must register as Crypto-Asset Service Providers (CASPs) and comply with local legal requirements. Additionally, they must obtain Google certification to run ads.<\/p>\n<p>This move establishes a global precedent for how tech platforms may enforce crypto advertising regulations.<\/p>\n<p><strong data-start=\"0\" data-end=\"57\" data-is-only-node=\"\">Transition deadlines, enforcement, and what comes next<\/strong><\/p>\n<p>Advertisers in Finland, France, and Germany have temporary flexibility, as country-based licenses remain valid during transition periods.\u00a0<\/p>\n<p>These deadlines are the 30th of June 2025 for Finland, the 30th of June 2026 for France, and the 30th of December 2025 for Germany. After these dates, MiCA licenses will become mandatory.<\/p>\n<p>Non-compliant advertisers won\u2019t face immediate suspension. However, Google will issue at least a 7-day warning before taking enforcement actions.<\/p>\n<p>For firms relying on transitional provisions, time is running out. More broadly, Google\u2019s alignment with MiCA may set a precedent for other tech platforms and regions, leading to stricter global ad regulations.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\tNext: <a href=\"https:\/\/ambcrypto.com\/chainlink-link-price-prediction-watch-out-for-a-defense-of-this-key-level\/\" rel=\"prev noopener\" data-wpel-link=\"internal\" target=\"_blank\">Chainlink [LINK] price prediction \u2013 Watch out for a defense of THIS key level!<\/a>\t\t\t\t\t\t\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Google will restrict crypto ads in the EU to MiCA-licensed firms starting from the 23rd of April 2025.&hellip;\n","protected":false},"author":2,"featured_media":22870,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[52,51,16,15],"class_list":{"0":"post-22869","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-ambcrypto","9":"tag-business","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114343800059902560","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/22869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=22869"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/22869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/22870"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=22869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=22869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=22869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}