{"id":228909,"date":"2025-07-01T09:13:11","date_gmt":"2025-07-01T09:13:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/228909\/"},"modified":"2025-07-01T09:13:11","modified_gmt":"2025-07-01T09:13:11","slug":"celebrating-heritage-through-modern-design-a-candid-conversation-with-sheetal-kapoor-founder-of-shree","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/228909\/","title":{"rendered":"Celebrating Heritage Through Modern Design: A Candid Conversation with Sheetal Kapoor, Founder of SHREE"},"content":{"rendered":"

In the vibrant and ever-shifting world of Indian fashion, some brands follow trends, while others quietly shape them. SHREE<\/strong>, co-founded by the warm and visionary Sheetal Kapoor<\/strong> alongside her husband Sandeep Kapoor<\/strong>, belongs to the latter category. What started as a modest e-commerce venture has today blossomed into a beloved ethnic wear brand \u2014 gracing wardrobes across India and far beyond.<\/p>\n

In this exclusive conversation with Indian Startup Times, Sheetal opens up about SHREE\u2019s inspiring journey, her unwavering commitment to empowering women, and the thoughtful design philosophy that keeps tradition alive in a modern world.<\/p>\n

\u201cTo Make Every Woman Feel She is SHREE \u2014 She is Special\u201d<\/p>\n

When Sheetal talks about SHREE\u2019s beginnings, her words are not just business goals \u2014 they\u2019re deeply personal.<\/p>\n

\n

\u201cI wanted women to see themselves as SHREE \u2014 divine, powerful, and special,\u201d she shares with quiet conviction.<\/p>\n<\/blockquote>\n

Back in 2009, the ethnic wear market was crowded, yet fragmented \u2014 dominated by unorganized players and inconsistent quality. Sheetal saw not just a gap, but a calling. The idea was simple but powerful: to offer everyday ethnic wear<\/strong> that is elegant, comfortable, and proudly Indian<\/strong>.<\/p>\n

From versatile kurtis and graceful tunics<\/strong> to ethnic sets, co-ord sets, stylish salwar kameez, fusion wear, Islamic wear, and accessories<\/strong>, SHREE began designing collections that mirrored the lives of real Indian women \u2014 homemakers, teachers, professionals \u2014 women who deserved more than one-size-fits-all fashion.<\/p>\n

Finding Her Footing in a Crowded Market<\/p>\n

Launching a fashion brand in India, especially in the ethnic wear segment, is not for the faint of heart. It\u2019s fiercely competitive, teeming with options, and driven by rapidly evolving tastes.<\/p>\n

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\u201cEvery challenge shaped me,\u201d Sheetal says thoughtfully. \u201cThey taught me patience, resilience, and the importance of staying grounded in our values.\u201d<\/p>\n<\/blockquote>\n

Rather than racing behind seasonal fads, SHREE focused on authenticity \u2014 blending traditional Indian artistry with contemporary sensibilities<\/strong>. It wasn\u2019t just about clothes; it was about creating a deeper emotional connection<\/strong>.<\/p>\n

From E-Commerce to 130+ Stores and Beyond<\/p>\n

Today, SHREE is more than a brand \u2014 it\u2019s a movement<\/strong>. With over 130 stores across India<\/strong>, and an international presence in the UAE, Saudi Arabia, Singapore, and Mauritius<\/strong>, its growth has been both strategic and heartfelt.<\/p>\n

The success story is also one of partnership<\/strong>. While Sheetal brings the creative energy, Sandeep lends his business acumen.<\/p>\n

\n

\u201cWe complement each other perfectly,\u201d she says with a smile. \u201cWhere I imagine a design, he sees a business plan.\u201d<\/p>\n<\/blockquote>\n

From an early e-commerce foray to physical stores across Delhi, Punjab, and the Middle East, SHREE\u2019s trajectory speaks to both ambition and agility. The brand made history as the first Indian ethnic wear label to enter Saudi Arabia<\/strong> and is now touching new boundaries across India and overseas<\/strong>.<\/p>\n

Designing for the Modern Indian Woman<\/p>\n

Ask Sheetal what inspires her designs, and her answer is refreshingly grounded: \u201cReal women.\u201d<\/strong><\/p>\n

SHREE\u2019s collections reflect the rhythm of everyday life. The design team spends time researching trends, speaking to customers, and understanding what Indian women truly want<\/strong> \u2014 outfits that are functional, beautiful, and rooted in culture.<\/p>\n

\n

\u201cWe\u2019re not just making clothes,\u201d she explains. \u201cWe\u2019re creating pieces that help women feel confident and proud of who they are.\u201d<\/p>\n<\/blockquote>\n

The launch of Afifa by SHREE<\/strong>, an Islamic wear line, and the expansion into accessories and coordinated sets<\/strong>, are a reflection of a brand that is constantly evolving, listening, and growing with purpose<\/strong>.<\/p>\n

A Culture Built on Empathy<\/p>\n

Inside SHREE\u2019s headquarters, the ethos of empowerment extends beyond the clothes<\/strong>.<\/p>\n

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\u201cOur leadership style is based on empathy, flexibility, and respect,\u201d Sheetal shares.<\/p>\n<\/blockquote>\n

Open-door policies, feedback sessions, and continuous growth opportunities aren\u2019t just HR checkboxes here \u2014 they\u2019re a lived reality. The focus is on creating a workplace where everyone feels heard, seen, and valued<\/strong>.<\/p>\n

\n

\u201cHappy people create beautiful things,\u201d she adds simply.<\/p>\n<\/blockquote>\n

The Road Ahead: 500 Stores and a Global Vision<\/p>\n

Looking ahead, SHREE is preparing for its most exciting phase yet. The brand has set its sights on 500 stores across India<\/strong>, 50+ international outlets<\/strong>, and a stronger digital footprint<\/strong> across markets like the US, UK, Australia, and Canada<\/strong>. With a seamless omnichannel experience<\/strong> in the pipeline, SHREE aims to connect digital ease with offline warmth.<\/p>\n

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\u201cWe\u2019re touching new boundaries \u2014 both within India and across the globe,\u201d Sheetal affirms.<\/p>\n<\/blockquote>\n

Despite the scale of ambition, Sheetal remains deeply rooted in her purpose. Her advice to aspiring women entrepreneurs?<\/p>\n

\n

\u201cDon\u2019t let anyone define your limits. Challenges will come \u2014 face them with grace. Surround yourself with people who lift you up. And remember, your unique perspective is your biggest strength.\u201d<\/p>\n<\/blockquote>\n

Final Thoughts<\/p>\n

SHREE is not just a brand that sells ethnic wear \u2014 it\u2019s a brand that celebrates women<\/strong>. Under Sheetal Kapoor\u2019s leadership<\/strong>, it has become a symbol of what\u2019s possible when vision meets resilience<\/strong>, and tradition meets innovation<\/strong>.<\/p>\n

As we close our chat, Sheetal\u2019s words linger:<\/p>\n

\n

\u201cEvery woman has a story. Through SHREE, we\u2019re helping her tell it \u2014 with confidence, pride, and style.\u201d<\/p>\n<\/blockquote>\n

And truly, what could be more beautiful than that?<\/p>\n

By- Priyanka Chatterjee<\/p>\n","protected":false},"excerpt":{"rendered":"In the vibrant and ever-shifting world of Indian fashion, some brands follow trends, while others quietly shape them.…\n","protected":false},"author":2,"featured_media":228910,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3094],"tags":[51,3134,16,15],"class_list":{"0":"post-228909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-business","9":"tag-entrepreneurship","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114777214454701920","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/228909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=228909"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/228909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/228910"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=228909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=228909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=228909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}