{"id":229736,"date":"2025-07-01T16:24:12","date_gmt":"2025-07-01T16:24:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/229736\/"},"modified":"2025-07-01T16:24:12","modified_gmt":"2025-07-01T16:24:12","slug":"formula-1-and-motorsport-network-unveil-2025-global-f1-fan-survey","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/229736\/","title":{"rendered":"Formula 1 and Motorsport Network unveil 2025 Global F1 Fan Survey"},"content":{"rendered":"

Formula 1 and Motorsport Network<\/a> – the world\u2019s largest motorsport media company – today (1 July) release the 2025 Global F1 Fan Survey, a recurring study conducted every four years to track how fan engagement is evolving across the series globally.<\/p>\n

Based on more than 100,000 responses from self-identified, highly engaged fans in 186 countries, the findings offer a detailed snapshot of the modern race fan’s mindset. Responses show that Formula 1 is attracting a new, younger and increasingly female audience, and found that the series is growing in markets such as the US.<\/p>\n

The research shows that fans are increasingly drawn to Formula 1 by the breadth of stories and the variety of ways to engage \u2014 and they\u2019re staying for the speed, strategy and spectacle.<\/p>\n

Stefano Domenicali, president and CEO of Formula 1, said: \u201cThis study shows that fans are increasingly following Formula 1 for the stories and the many opportunities to engage with the sport, and then they\u2019re becoming hooked on the fantastic racing.<\/p>\n

“The sport is embedded in culture now, via streaming, storytelling, and social media, and that\u2019s helping more people connect. With Motorsport Network<\/a>, we\u2019ve been able to take a deeper look at what modern fandom really looks like in 2025 and ensure our strategy to bring in new fans remains on track.\u201d<\/p>\n

Werner Brell, CEO of Motorsport Network<\/a>, said: \u201cThis survey isn\u2019t just a snapshot \u2014 it\u2019s a signal to the marketplace. Gen Z, women, and US fans are driving an always-on, connected, and culturally powerful era for F1. It points to how we can better serve fans, connect them with partners, and seize the biggest commercial opportunities for the sport\u2019s future.\u201d<\/p>\n

\"Lewis <\/p>\n

Lewis Hamilton, Ferrari<\/p>\n

Photo by: Steven Tee \/ LAT Images via Getty Images<\/p>\n

Among respondents:<\/p>\n

94%<\/strong> plan to follow F1 in five years
73%<\/strong> of US fans plan to attend a race in the future
42%<\/strong> of female fans already follow F1 Academy
61%<\/strong> engage with F1 content daily
76%<\/strong> say sponsors enhance the sport<\/p>\n

Emerging demographics:<\/p>\n

Women are powering the next wave of F1 fandom<\/strong><\/p>\n

Female fans now account for 3 in 4 new fans in this year\u2019s study. Most are newer to the series and skew younger: nearly half of Gen Z respondents are women.<\/p>\n

Gen Z fans are always-on and emotionally invested<\/strong><\/p>\n

Gen Z is helping shape the rhythm of modern fandom \u2014\u00a0engaging with the series more frequently and on a deeper emotional level. Two-thirds of survey respondents say they feel personally inspired by F1 drivers or teams, and in the US, 70% of the study\u2019s Gen Z respondents engage with F1 content daily, especially through streaming video and social media.<\/p>\n

Rising US audience underscores global momentum<\/strong><\/p>\n

With the largest country share of survey respondents, US fans continue to stand out for their growth, youth, and digital fluency. They over-index on content engagement, sponsor responsiveness, and daily touchpoints. This signals a market where fandom is evolving rapidly and is commercially primed.<\/p>\n

\"Lando <\/p>\n

Lando Norris, McLaren<\/p>\n

Photo by: Glenn Dunbar \/ Motorsport Images<\/p>\n

Key findings<\/p>\n

Modern F1 fandom is emotional, participatory, and always-on
<\/strong><\/p>\n

F1 fans aren\u2019t just watching \u2014 they\u2019re investing, interacting, and engaging with the sport frequently. Among surveyed fans, 90% say they\u2019re emotionally invested in race outcomes and 61% engage with F1 content daily. Across platforms and time zones, surveyed fans are shaping a continuous connection to the championship \u2014 one that reflects a more dynamic, always-on relationship with Formula 1.<\/p>\n

Culture is the new entry point and emotional driver for engagement
<\/strong><\/p>\n

Many newer and younger fans are discovering Formula 1 through social media, streaming series, and shared content \u2014 entry points that now shape how fans connect with F1. They are more likely to form identity-based connections with Formula 1, citing driver personalities and narrative drama as key drivers of engagement. 70% of Gen Z respondents feel that Formula 1 represents a status or image that appeals to them.<\/p>\n

The thrill unites<\/strong><\/p>\n

Across all audience segments, speed and performance remain the most powerful motivators, with 90% of respondents saying they\u2019re emotionally invested in race outcomes.<\/p>\n

Fans are committed and intend to stay
<\/strong><\/p>\n

Among surveyed fans, commitment runs deep. 94% say they intend to follow Formula 1 five years from now, and 86% watch 16 or more races per season.<\/p>\n

Sponsorship drives consideration
<\/strong><\/p>\n

76% of respondents believe sponsors enhance the F1 experience. One in three are more likely to purchase from F1 partners, with favourability rising to 40% among Gen Z respondents.<\/p>\n

Live experiences deepen connection
<\/strong><\/p>\n

Intent to attend in-person events is rising: 41% of surveyed fans who haven’t attended an F1 fan experience plan to do so in the future. From grands prix to pop-ups, brand activations, exhibitions, and arcade-style venues, fans are increasingly seeking immersive ways to engage with the series live.<\/p>\n

F1 Academy signals a new kind of growth
<\/strong><\/p>\n

23% of surveyed fans say they follow F1 Academy and among women, that rises to 42%, making it the second-most-followed series after Formula 1 itself. The all-female racing platform is gaining momentum among newer audiences too, with 37% of Gen Z and 36% of newer respondents engaging underscoring the demand for inclusive storytelling and representation on the grid.<\/p>\n

US Fans: A growth market to watch
<\/strong><\/p>\n

The United States accounted for the largest country share of survey respondents, offering a lens into one of Formula 1\u2019s most dynamic national markets. While Europe remains the largest region overall, the US stands out for accelerating fan growth, especially among younger, digital-first audiences.<\/p>\n

\"Lando <\/p>\n

Lando Norris, McLaren, Max Verstappen, Red Bull Racing<\/p>\n

Photo by: Glenn Dunbar \/ Motorsport Images<\/p>\n

Among US-based participants:<\/p>\n

70%<\/strong> of Gen Z respondents engage with F1 content daily
40%<\/strong> follow a driver first (vs. team or sport)
37%<\/strong> have purchased F1 merchandise
73%<\/strong> plan to attend a US race in the future
39%<\/strong> of Gen Z respondents and 41% of surveyed women say they\u2019re more likely to consider an F1 sponsor product<\/p>\n

The full study spans eight chapters, covering emotional motivators and content engagement to live experiences, lifestyle signals, and sponsorship impact. It offers insights to help better understand and serve F1\u2019s most engaged fans \u2014 and a view into the future of sports fandom more broadly.\u00a0<\/p>\n

For a link to the digital highlights, please click here<\/a>.<\/p>\n

In this article<\/p>\n

Be the first to know and subscribe for real-time news email updates on these topics<\/p>\n

Subscribe to news alerts<\/p>\n","protected":false},"excerpt":{"rendered":"Formula 1 and Motorsport Network – the world\u2019s largest motorsport media company – today (1 July) release the…\n","protected":false},"author":2,"featured_media":229737,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4103],"tags":[4199,707,4200,79,16,15],"class_list":{"0":"post-229736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-f1","8":"tag-f1","9":"tag-formula-1","10":"tag-formula1","11":"tag-sports","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114778909264641659","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/229736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=229736"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/229736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/229737"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=229736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=229736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=229736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}