Enable cookiesAllow cookies once<\/p>\n
\u201cThis is not a joke. This is our music, written in long, sweaty nights in a cramped bungalow in California with real instruments, real minds, and real soul. Every chord, every lyric, every mistake \u2014 HUMAN.<\/p>\n
\u201cJust because we don\u2019t do TikTok dances or livestream our process doesn\u2019t mean we\u2019re fake \u2026 We are REAL!\u201d<\/p>\n
Adding to the mystery is that this X account is not the one linked to from their Spotify profile. Whoever is making the pleas, they have fallen on deaf ears. Deezer, the streaming service that flags AI music on its platform, said on a label: \u201cSome tracks on this album may have been created using artificial intelligence\u201d.<\/p>\n
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The \u201cband\u201d claim that their songs are \u201cwritten in long, sweaty nights in a cramped bungalow in California\u201d<\/p>\n
However, Spotify does not have a policy of labelling AI music and some fans felt misled by the platform\u2019s \u201cverified artist\u201d label attached to the Velvet Sundown, which only means that it is the artist\u2019s stream.<\/p>\n
Daniel Ek, Spotify\u2019s co-founder and chief executive, has been generally positive about the potential of AI\u2019s impact on music. He said in May: \u201cI\u2019m mostly optimistic and mostly very excited because we\u2019re just in the beginning of understanding this future of creativity that we\u2019re entering.<\/p>\n
\u2022 Alexa\u2019s AI song generator angers music industry<\/b><\/a><\/p>\n \u201cWe want real humans to make it as artists and creators, but what is creativity in the future with AI? I don\u2019t know. What is music?\u201d<\/p>\n However, while some artists such as the producer Timbaland and Ryan Tedder, a songwriter for Adele and Taylor Swift, are embracing it, the technology represents a threat to different parts of the industry.<\/p>\n \u2022 Jimmy Page: AI is putting the magic of human artistry at stake<\/b><\/a><\/p>\n The new AI music-making platforms such as Suno and Udio are being sued by the record companies for breach of copyright. Fraudsters are also uploading AI tracks and getting bots to listen to them to generate revenue.<\/p>\n Deezer said that 18 per cent of all music uploaded to the platform daily \u2014 more than 20,000 tracks \u2014 were 100 per cent AI-generated. Of these, 70 per cent were fraudulent, which risks crowding out genuine artists.<\/p>\n Spotify has a policy of not manually recommending AI tracks on playlists and will ban AI songs that impersonate real artists<\/a>. However, the Velvet Sundown\u2019s success appears to have stemmed from the fact that Spotify has been putting the band\u2019s songs on the popular Discover Weekly playlist, which is algorithmically created.<\/p>\n The Velvet Sundown are not the only AI success story on Spotify. Music Business Worldwide this week identified 13 AI-made \u201cartists\u201d on the platform with 4.1 million monthly listeners between them. They include a country artist called Aventhis (a million listeners), a group called the Devil Inside (700,000 listeners) and a Marvin Gaye-inspired Nick Hustles (200,000 listeners).<\/p>\n