Demis Hassabis, CEO of Google\u2019s AI research organization DeepMind, appeared to suggest Tuesday evening that Veo 3, Google\u2019s latest video-generating model, could potentially be used for video games.\u00a0<\/p>\n
In response to a post on X beseeching Google to \u201cLet me play a video game of my veo 3 videos already,\u201d and asking, \u201cplayable world models wen?\u201d Hassabis responded<\/a>, \u201cnow wouldn\u2019t that be something.\u201d<\/p>\n On Wednesday morning, Logan Kilpatrick, lead product for Google\u2019s AI Studio and Gemini API, chimed in with a reply: \u201c\ud83e\udd10\ud83e\udd10\ud83e\udd10\ud83e\udd10\u201d\u00a0<\/p>\n Both posts from the Google executives are little more than playful suggestions, and a Google spokesperson told TechCrunch the company had nothing to share at the moment. But building playable world models isn\u2019t outside the realm of possibilities for the tech giant. <\/p>\n World models are different from video-generation models. The former simulates the dynamics of a real-world environment, which lets agents predict how the world will evolve in response to their actions. Video-gen models synthesize realistic video sequences.<\/p>\n Google has plans to turn its multimodal foundation model, Gemini 2.5 Pro, into a world model that simulates aspects of the human brain. In December, DeepMind unveiled Genie 2<\/a>, a model that can generate an \u201cendless\u201d variety of playable worlds. The following month, we reported that Google was forming a new team to work on AI models that can simulate the real world.<\/a><\/p>\n Others are working on building world models \u2014 most notably, AI pioneer Fei-Fei Li. Li came out of stealth last year with World Labs, a startup that has built its own AI system<\/a> that generates video game-like, 3D scenes from a single image.<\/p>\n<\/p>\n Veo 3, which is still in public preview<\/a>, can create video as well as audio to go along with clips \u2014 anything from speech to soundtracks. While Veo 3 creates realistic movements by simulating real-world physics, it isn\u2019t quite a world model yet. Instead, it could be used for cinematic storytelling in games, like cutscenes, trailers, and narrative prototyping<\/p>\n The model is also still a \u201cpassive output\u201d generative model, and it (or a future Veo generation) would need to shift to a simulator that\u2019s more active, interactive, and predictive.<\/p>\n But the real challenge with video game production isn\u2019t just impressive visuals; it\u2019s real-time, consistent, and controllable simulation. That\u2019s why it might make sense to see Google take a hybrid approach that leverages Veo and Genie in the future, should it pursue video game or playable world development.<\/p>\n Google could find itself competing with Microsoft<\/a>, Scenario<\/a>, Runway, Pika, and, eventually<\/a>, OpenAI\u2019s video-generating model Sora<\/a>.<\/p>\n Given Google\u2019s planned moves in the world models space and its reputation for using its deep pockets and distribution muscle to steamroll rivals, competitors in this space would be wise to keep a close watch.<\/p>\n","protected":false},"excerpt":{"rendered":"Demis Hassabis, CEO of Google\u2019s AI research organization DeepMind, appeared to suggest Tuesday evening that Veo 3, Google\u2019s…\n","protected":false},"author":2,"featured_media":233505,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3163],"tags":[323,1942,22944,867,91538,53,16,15,91539,55723],"class_list":{"0":"post-233504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-demis-hassabis","11":"tag-google","12":"tag-google-deemind","13":"tag-technology","14":"tag-uk","15":"tag-united-kingdom","16":"tag-veo","17":"tag-veo-3"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/233504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=233504"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/233504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/233505"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=233504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=233504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=233504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}