France’s antitrust agency said on Thursday it had fined fast-fashion retailer Shein \u20ac40 million ($47.17 million) over its deceptive business practices, including misleading customers on discounts and the company’s environmental impact. The competition regulator said Shein had accepted the fine. <\/p>\n
France<\/a> announced Thursday a record \u20ac40 million fine against e-commerce<\/a> giant Shein over “deceptive commercial practices” after a competition inquiry, saying it misled customers on price deals and on its environmental impact.<\/p>\n The French competition and anti-fraud agency said the investigation found Shein used “deceptive commercial practices towards consumers regarding… price reductions”, with the fine handed down with the blessing of the Paris prosecutor’s office.<\/p>\n The DGCCRF competition office said the nearly year-long probe found that the firm raised certain prices before lowering them.<\/p>\n It added that the China-founded retailer had accepted the fine.<\/p>\n “These practices of greatly discounted prices and permanent promotions give consumers the impression they’re getting a great deal,” said the DGCCRF.<\/p>\n If found that 11 percent of advertised discounts it checked “were actually price increases”.<\/p>\n In 57 percent of cases Shein’s advertised promotions actually offered “no price reduction” and in 19 percent of cases the price drop “less significant than announced”.<\/p>\n In a statement to AFP, Shein said it had put into action “without delay” necessary corrective action inside two months on learning of the DGCCRF probe against in March of last year.<\/p>\n Read more on FRANCE 24 English<\/a><\/p>\n Read also:
French Senate adopts bill to regulate fast fashion industry<\/a>
Clothes at what cost? French fast fashion bill puts onus on Chinese brands<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"France’s antitrust agency said on Thursday it had fined fast-fashion retailer Shein \u20ac40 million ($47.17 million) over its…\n","protected":false},"author":2,"featured_media":235153,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5309],"tags":[91979,2202,2000,299,13403,36,91980,8162],"class_list":{"0":"post-235152","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-commercial-practices","9":"tag-environmental-impact","10":"tag-eu","11":"tag-europe","12":"tag-fast-fashion","13":"tag-france","14":"tag-misleading-customers","15":"tag-shein"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114790241586985750","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/235152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=235152"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/235152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/235153"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=235152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=235152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=235152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}