A new Pilates studio is coming to town.<\/p>\n
Jetset Pilates,<\/a> the Miami-based Reformer Pilates chain, plans to open a dozen Philly-area locations in \u201ctargeted neighborhoods,\u201d including Ardmore<\/a>, Center City<\/a>, Cherry Hill<\/a>, Fishtown<\/a>, Marlton<\/a>, Radnor, and West Chester, according to Ricardo Quesada, the company\u2019s vice president of marketing. <\/p>\n In a statement, he said a Graduate Hospital location is set to open sometime this fall at 600 S. 24th St., a mixed-use building with apartments and offices. \u201cFounding memberships,\u201d Quesada added, will be available soon. <\/p>\n The other Philly-area studios are expected to open \u201con a rolling basis over the next few years,\u201d Quesada said, with addresses to be announced once leases are signed. <\/p>\n In a news release earlier this week, franchise executives said that they were on an \u201caggressive development timeline<\/a>” in the region.<\/p>\n \u201cJetset Pilates plans to rapidly scale across the market, establishing a strong presence in one of the Northeast\u2019s most dynamic and wellness-focused regions,\u201d the statement read.<\/p>\n Added CEO Bert Albertse in a statement: \u201cWith our proven support systems and a leadership team that brings nearly four decades of franchising experience, we\u2019re confident this new territory will become one of our flagship markets.\u201d<\/p>\n Jetset did not identify the franchisee who will be running the new studios, with Quesada saying only that it is \u201ca local developer team.\u201d<\/p>\n Jetset offers 50-minute, high-intensity, low-impact classes that incorporate strength training, cardio, and Pilates, the company says. <\/p>\n Unlike traditional mat Pilates classes, the full-body workouts are done on a Reformer, a bed-like machine <\/a>with a rolling carriage, adjustable springs, and straps that practitioners use to push, pull, or hold steady, depending on the exercise. <\/p>\n The workouts have become increasingly popular<\/a>, with celebrities like Ed Sheeran and Lady Gaga<\/a> touting their effectiveness. <\/p>\n Reformer Pilates also can also be expensive. A single class can cost between $20 and $85.<\/a> <\/p>\n At a Jetset studio in North Jersey, a single class runs between $20 and $35.<\/a> New members can try out the workouts for $19 for one session, $34 for two, or $49 for a week of unlimited classes. <\/p>\n At the Philly-area locations, \u201cmembership and class package pricing will be in line with other major metropolitan markets,\u201d Quesada said, \u201cwith thoughtful adjustments based on local demographics and market trends.\u201d<\/p>\n