{"id":236351,"date":"2025-07-04T03:05:12","date_gmt":"2025-07-04T03:05:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/236351\/"},"modified":"2025-07-04T03:05:12","modified_gmt":"2025-07-04T03:05:12","slug":"shein-faces-government-crackdown-in-france-as-minister-confirms-ongoing-investigations-3","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/236351\/","title":{"rendered":"Shein faces government crackdown in France as minister confirms ongoing investigations"},"content":{"rendered":"

\n Translated by<\/b>
\n
Nazia BIBI KEENOO\n <\/p>\n

\n Published<\/b>
\n <\/p>\n

July 4, 2025<\/p>\n

\n The French government has sent a clear signal to the ultra-fast fashion sector. On July 3, Trade Minister V\u00e9ronique Louwagie announced that Shein had been fined \u20ac40 million<\/a> for deceptive business practices. Speaking at the annual event hosted by Alliance du Commerce\u2014an organization representing 16,000 stores and 150,000 retail workers in France\u2014Louwagie addressed an audience of retail chain and department store representatives in Paris.<\/p>\n

\"TradeTrade minister V\u00e9ronique Louwagie announces Shein fine in Paris. – Alliance du Commerce<\/p>\n

During the morning\u2019s discussions, concerns were repeatedly raised about the competitive imbalance posed by ultra-fast fashion players who operate outside the regulatory frameworks that European retailers must follow. The fine issued against Shein<\/a> followed an investigation by the DGCCRF (Directorate-General for Competition, Consumer Affairs and Fraud Control). Louwagie added that \u201cother investigations are underway,\u201d although she declined to provide further details.<\/p>\n

Responding to frustration within the retail sector over the perceived disparity in enforcement between domestic and foreign platforms, Louwagie announced new enforcement measures. \u201cI\u2019ve asked for stricter controls on foreign platforms\u2014specifically, a threefold increase in product sampling to verify compliance,\u201d she said. \u201cWe\u2019re also implementing full-spectrum checks on all elements involved.\u201d She noted that, in coordination with Customs Minister Am\u00e9lie de Montchalin, a new protocol would ensure systematic information sharing between customs authorities and the DGCCRF regarding incoming parcels.<\/p>\n

Louwagie emphasized that enforcement is also expanding at the European level. \u201cAt the end of 2024, we began verifying platform compliance with the Digital Services Act,\u201d she explained. \u201cA specific procedure has been initiated by the European Commission targeting Temu<\/a>, and a separate investigation is underway concerning Shein. France, along with Germany and Ireland, is challenging multiple practices that violate EU regulations. Shein has 30 days to respond.\u201d<\/p>\n

Amid calls to replicate the 2021 delisting of the e-commerce site Wish, the minister acknowledged that such action remains an option. \u201cWish failed to comply with official injunctions, which led to its removal. While today\u2019s platforms often respond to enforcement measures, I\u2019m pushing the European Commission to revise the legal framework so that platforms can still be delisted under certain conditions\u2014even if they cooperate.\u201d<\/p>\n

Highlighting the scale of the issue, Louwagie noted that 800 million parcels valued under \u20ac150 enter France annually, part of a broader influx of 1.5 billion parcels into the country and 4.5 billion across Europe. The stakes, she said, are high\u2014not only in terms of consumer health and safety but also in protecting European businesses from unfair competition. She reiterated the government\u2019s support for ending customs exemptions on low-value imports.<\/p>\n

After months of scrutiny surrounding Shein\u2019s business model and its impact on the local economy, the July 3 announcement marks a significant turning point. Whether it paves the way for lasting structural change across the industry remains to be seen.<\/p>\n

\n Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Translated by Nazia BIBI KEENOO Published July 4, 2025 The French government has sent a clear signal to…\n","protected":false},"author":2,"featured_media":235681,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5309],"tags":[952,2000,299,2584,36,15909,5775,15910,8162,31868],"class_list":{"0":"post-236351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-beauty","9":"tag-eu","10":"tag-europe","11":"tag-fashion","12":"tag-france","13":"tag-luxury","14":"tag-network","15":"tag-professionals","16":"tag-shein","17":"tag-temu"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114792754355647955","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/236351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=236351"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/236351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/235681"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=236351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=236351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=236351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}